Focusing on “Inspiration Tea”, HEYTEA is committed to bringing unique experiences to customers with supreme products and inspired art space. During its nine years of establishment, there have been over 800 Stores, each of which presents different design styles. Elegant, poetic, or gorgeous, what is consistent is the internal design thinking: how to stimulate people’s inspiration.
Hear the Wood Sing
Time and space are vast, and people can gain a strong sense of resonance through association and imagination, regardless of whether they are thousands of years apart or thousands of miles apart. From the perspective of reception aesthetics, the recipient mobilizes the experience accumulation at all levels in his expectation horizon according to various specific words, images and information provided by the works, so as to find the common points or connection points between the works and himself or herself, bringing the images and meanings of the selected works into his or her horizon structure and assimilate them, thereby resonating.
HEYTEA Store in Shanghai FlorentiaVillage is close to Shanghai Pudong International Airport. Designer wants to express some intuitive scenes that can attract attention at first sight, a scene that can express beauty without words, and it can be easily understood and felt by people.
In Western science fiction movies, nature is often regarded as the ideal carrying the human utopia. In the past China, the covering space centered on ancient trees was not only the center of people’s public activities, but also the symbol of people’s spiritual vitality and ideas.
Here, everyone can feel the vigorous vitality field and gain a strength living positively.
The designer restored humans’ common belief with design language and boldly built an amphitheater, of which the center is like a stage under the spotlight. In the organic glass box, in the spiral column and in the light beam cast by the skylight, there is only one tree growing upwards.
An intriguing future landscape is built up by the ceiling device shaped like a flying saucer and the DNA double helix structure symbolizing life. Spiral stainless steel ceiling mirror, embracing phase of numerous living beings. The force field ripples away in circles, singing the joyful songs of life. Different scenes interweave into vanity, which increases the visual sense of space in the environment and guides the flow and intersection of people’s eyes.
Space reflects the spirit through different materials and textures, and the use of each element has been carefully contemplated. The dining seats spread around the center of the stage, and the light and smooth lines cater to the functional requirements of the Store space and the visual enjoyment of consumers. The collection of light, shadow, color and line creates a vivid picture, and everyone watching the drama can find their own position in the picture, listen to the whispers of a tree and meet the stories in their hearts.
参与设计：李家威 林婉铃 赵玳淳 梁颖仙 黎顺来 周钰秀
Project Name ：HEYTEA Store at Shanghai Florentia Village
Project owner: HEYTEA
Design company: UND Design Office
Main designers: Ma Yingkang Ma Yanhao Zhang Mingtong Wang Runwei Huang Shubin
Participating designers: Li Jiawei Lin Wanling Zhao Xiechun Liang Yingxian Li Shunlai Zhou Yuxiu
Special thanks: HEYTEA team
Project photographed by: Cheng Xiaole