odd | KŌNG胶东小馆，北京 | Hi设计

落日泛舟同醉处，星斗满舱载波归。

“胶东小馆”以沿海创意家常菜成为鲁菜代表而走进大众视野。我们受托为北京颐堤港店进行改造升级，餐厅以灯具的艺术化演变阐述品牌叙事及地域文化。

Known for its creative coastal home-style cuisine, KŌNG has become a standout brand as a representative of Shandong cuisine. We were commissioned to renovate and upgrade the Indigo Beijing restaurant, which is using the lighting installations to tell the brand story and celebrate its regional heritage.

品牌如何在既有基因上发展出新的可能？如何创造具有辨识度和记忆点的空间标识？

How can a brand develop new possibilities from its existing DNA? How can we create spatial identities that are distinctive and memorable?

我们以当地渔民捕鱼所用的“鱼篓”为设计灵感，配合就餐需求和空间布局，将灯具转化为伞状装置悬于餐桌上方，利用多样的灯具组合营造“渔舟灯火”的悠然意境。

Inspired by local fishermen’s fish traps, and responds to dining needs and spatial layout, the umbrella-shaped lighting installations suspended above the tables to evoke the serene imagery of “lights on fishing boats.”

餐厅具有展示面长、跨度大的场地特色。空间由休闲咖啡区、半围合就餐区、卡座就餐区、弧形卡座区和包间组成。鱼篓的形态语言贯穿始终，营造层层递进的序列关系，模糊区域硬性边界。

With a long frontage and wide span, the restaurant accommodates a casual lounge, semi-enclosed dining, booth seating, circular booth, and private rooms. The fish trap motif threads through the entire space, establishing a layered sequence that dissolves rigid boundaries between zones.

一改餐饮空间传统柜台式接待模式，餐厅弧形入口包含边桌、明档和吧台，以开敞的姿态邀请食客顺势而入。

Departing from the conventional counter reception, the curved entrance integrates a coffee table, open kitchen, and a bar counter, inviting diners into the restaurant with an open and welcoming gesture.

吧台曲面棚顶造型好似水中漾舟，将胶东海洋文化与渔民生活场景映射在空间中。吊柜门板采用手工雕刻的波浪图案，“水波微动”的样式与餐厅主题相呼应。

The curved canopy above the bar resembles a boat rippling across water, bringing Jiaodong’s maritime heritage and fishermen’s lifestyle into the space. Hand-carved wave patterns on the overhead cabinets subtly echo the restaurant’s theme.

餐厅内部设置半围合就餐区及卡座就餐区，区域性集合布局有效避免动线杂乱，便于食客和服务人员动静分流，减少交叉干扰。

The interior is arranged with semi-enclosed dining zones and booth seating areas. The layout effectively prevents circulation congestion, separates guest and service flows, and reduces cross-interference.

考虑到餐厅裸顶特点，仅靠商场照明难以达到就餐的照度需求，我们通过灯具装置提供餐桌照明并建立空间布局的序列关系。

With the exposed ceiling and insufficient mall lighting, the lighting installations serve a dual purpose: illuminating the dining tables and defining a spatial sequence across the layout.

灯光透过米色亚麻布料灯罩，被纤维肌理“过滤”后，像被水洗过一样柔和，营造出低饱和的沉静氛围。

Light passes through beige linen lampshades, softened by the fibrous texture as if washed by water, creating a low-saturation, serene atmosphere.

弧形卡座区分散在空间布局中，延续餐厅的设计语言和空间表现。食客或许并未意识到这种隐藏的“连贯性”，但可以感受到其背后的空间效果。

Circular booths are dispersed throughout the layout, carrying the design language and spatial expression. Diners may not consciously notice this underlying coherence, yet they can feel its spatial resonance.

围绕夯土墙组成的两个圆形空间便是餐厅包间。弧形曲面由藤编和金属穿孔板拼接而成，保障隐私的同时，增加通透感和透光性。

The two circular spaces formed around rammed earth walls serve as the restaurant’s private rooms. Their curved surfaces are assembled from rattan weaving and perforated metal panels, ensuring privacy while enhancing transparency and light permeability.

包间顶部是印有纹理图案的灯光膜；麻布和藤编带着手工的温度，保留一份原生感。

Private room ceilings feature illuminated membranes with printed textures. Linen and rattan retain the handcraft techniques, evoking a sense of raw authenticity.

出餐区呼应餐厅入口明档和吧台的材质搭配，以自然的大地色系烘托“渔舟唱晚”的空间氛围。

The food pickup area echoes the material palette of the entrance’s open kitchen and bar, using a natural earth-tone color scheme to accentuate the spatial ambience of “singing on fishing boats.”