DAS Lab丨AND.G概念店

“谁都不是一座孤岛，可以自成一体，每个人都是那广袤大陆的一部分。” —— 约翰·多恩

‘No man is an island,entire of itself;every man is a piece of the continent,a part of the main.’ ——John Donne

物质在个体面前被其“符号化”，所产生的阐释和筛选，是对对象个体力量在世界实践中的反馈。每个人既是现实的个体又作为社会的集合，持“己见”与这个世界产生联结。在有意识的行为实践中，产生并行、对立、糅合、脱离等状态，每个个体都将在内化的运动轨迹中沉溺。

Substances are “symbolized,”interpreted,and screened by individuals,that reflects their feedback on practices in the world.Everyone is a part of the collective society and connects with the world,holding on his or her views.Conscious behaviors bring about the states of paralleling,opposition,merging and detachment,and immerse individuals into their internalized trajectories of movement.

▲概念演化图

将空间整体视作各品牌用于集合的媒介，对其兼容并蓄的本质进行解析，试图辩证事物内在矛盾所存在的共性。个体的群集效应以线性的方式联结，构成抽象的、扁平的网格化系统。通过这样的系统，鼓励鲜明的个体与独立的品牌在其中各自连接自我认同的话题，这便是AND.G希望由此探索并传递的。

The whole space is regarded as a medium for brands to gather,we analyzed its essence — inclusiveness,trying to find out commonalities among contradictions.The cluster effect of individuals is realized in a linear manner to form an abstract and flat grid system.Through such a system,AND.G hopes to encourage distinctive individuals and independent brands to connect with their self-identity.

▲展示区

在AND.G自我形态的构建过程中，“去中心化”在本案不仅是概念的表达更是一个真实的需求。鼓励品牌以自我输出为核心制造局部性放射，使品牌相互交集、渗透，试图制造模糊却不会混淆的“边界”。AND.G自信于以多点覆面方式代替既定动线，激发消费者以更直觉的行为方式与品牌开展更深度的对谈。

As conceiving the ideology of AND.G,“decentralization” is the presence of the concept yet a practical necessity.Brands are encouraged to radiate themselves while intersecting and penetrating each other,to create vague‘boundaries’of non-confusion.As opposed to adopting fixed circulation,AND.G links up the ‘points’ to form a ‘plane’ to inspire the customers to have an in-depth dialogue with brands out of intuition.

▲局部细节

重新审视材质作用于空间所产生的对比、融合、模糊、聚焦等影响，其目的不仅仅是为了追求视觉表现。更重要的是在此基础上完成品牌与艺术的语言共通，创造多元同质的情感语境，从而完成品牌对于大众的自我宣言。

The purpose of re-examining the effects of contrast,integration,vagueness,and concentration that materials generated in the space,is not merely to pursue visual performance,but more importantly,to further bridge brands with art through creating a diverse yet homogeneous emotional context to convey brand declaration to the public.