odd | Klättermusen(攀山鼠)成都旗舰店 | Hi设计

成都，坐拥四川盆地西缘，山脉延绵不绝；蜀绣、竹编等非遗传统藏于市井烟火。我们将品牌理念与“天府之国”的自然与文化结合，在空间中融入巴蜀地区的景观风貌和人文传统。

Nestled on the western edge of the Sichuan Basin, Chengdu is embraced by endless rolling mountains. Intangible cultural heritages, such as Shu embroidery and bamboo weaving, are deeply woven into the bustling city life. We integrate the brand philosophy with the natural and cultural essence of city, infusing the space with natural landscape and cultural heritage of Bashu.

门店设有两个入口，分别面向户外广场与商场内部。空间布局呈“L”形，走廊立面通过地貌特征变化展示品牌多元产品系列；前厅中岛搭建满足多种展陈方式的特色道具。

The store features two entrances, opening respectively to the outdoor plaza and the interior of the mall. The space is laid out in an “L” shape. Along the corridor, the elevations showcase the brand’s diverse product lines through varying topographical features, while the front lobby features a central island with bespoke fixtures designed to accommodate a variety of display requirements.

天府之国的“山脉之旅”

“Mountain Journey” of the Land of Abundance

门店临街立面以夺目的方式呈现成都地质特色与自然风貌。设计灵感源自连绵起伏的“南壁”地层和城墙夯土剖面，这种逶迤形态增强视觉流动感。

The outdoor facade of the store presents the geological characteristics and natural landscapes of Chengdu. Inspiration from the undulating strata of the “Nanbi” and the cross-section of rammed earth walls, the distinctive form enhances a sense of visual fluidity.

我们使用大颗粒夯土肌理漆与金属收条制造粗犷与精致的碰撞。门店标识处的凹面设计不仅体现品牌logo 造型，同时丰富立面转折变化，增强动感。

We utilize coarse-grained rammed earth textured paint paired with metal trims to create a striking contrast between ruggedness and refinement. The concave design at the storefront signage not only echoes the brand logo but also enriches the shapes of the facade, enhancing its dynamic appeal.

为了避免近10余米走廊产品展示形式单一，我们创建转角，改变空间形态，模拟山脉的蜿蜒曲折，引导顾客步入变幻的室内情境。

To avoid a monotonous product display along the nearly 10-meter corridor, we introduced angled turns to reshape the spatial form. By mimicking the meandering contours of mountain ranges, this design guides customers into an ever-changing interior scenario.

品牌历史墙将竹木、砖瓦等成都本地材料与蜀锦、陶瓷、川笔等特色非遗元素结合。通过展示川渝地区自然环境与生活方式，创造体现地域文化的商业空间。

The brand history board seamlessly integrates local materials, such as bamboo, wood, bricks, and tiles, with intangible cultural heritages like Shu brocade, ceramics, and Sichuan calligraphy brushes. By showcasing the natural environment and lifestyle of the Sichuan-Chongqing region, we create a commercial space that truly embodies regional culture.

我们将品牌的不同系列与巴蜀复杂多样的地形特征巧妙融合，通过地表植被的表征变化，将户外产品按所适配的使用场景分区（城市系列、登山系列、高山系列），便于顾客按需选购。

We ingeniously integrate the brand’s diverse product lines with the complex and varied topography of the Bashu region. By reflecting the transitions in surface vegetation, we zone the outdoor products according to their intended usage scenarios—city life, hiking and climbing—allowing customers to easily find their specific needs.

特色展陈体现地形变化与自然风貌，丰富主题走廊的视觉呈现和空间体验。

The bespoke displays reflect the topographical changes and natural landscapes, enriching both the visual presentation and the spatial experience of the themed corridor.

传统元素的重构与创新

Reinterpretation and Innovation of Traditions

商场内部的门店入口开放、通透，墙面采用深色夯土肌理漆，凸显颗粒质感，与户外入口相呼应。橱窗展示结合成都自然风貌与传统特色，开启品牌精神与本地文化的空间对话。

The mall entrance is open and transparent, featuring walls with dark rammed earth paint, highlights the coarseness texture, while echoing the outdoor entrance. The window displays integrate Chengdu’s natural landscapes with traditional characteristics, creates a spatial dialogue between the brand’s spirit and local culture.

前厅展示道具设计灵感源自成都本土老建筑的梁、柱结构，榆木立柱通过高低错落的拼接方式、组合成满足多种展陈方式的特色展区。

Inspired by the beam-and-column structures of traditional buildings in Chengdu, the display set in the front lobby are crafted from elm wood pillars. Arranged in a staggered, varying-height configuration, they form a bespoke display set that accommodates a variety of exhibition requirements.

中岛区域包含超级单品展示、衣架悬挂展示及休息座椅等。多元的展示形式极大提升门店空间利用率，优化顾客的选购动线。

The central island zone features hero product displays, hanging racks, and bench seating. This diverse array of display formats maximizes spatial efficiency and optimizes the customers’ shopping circulation.

道具装置是当地传统元素的创新、整合，细节处通过竹编、草绳、竹木、隼牟等材料和构件体现本地文化。

The display set is innovative integrations of local traditional elements. Through meticulous details, local culture is embodied by materials and components such as bamboo weaving, straw ropes, bamboo veneer and mortise-and-tenon joints.