with its recently completed retail interior for bloom & co., studio jeonghwa seo curates a space which artfully recalls a quarry landscape. bordering the ‘seoul forest’ park, the project is sited within the city’s seongsu-dong, a neighborhood known for its craft cafés and organic eateries which occupy repurposed warehouses.
该空间是一个售卖花和茶的商店，位于了一栋三层建筑的半地下室。通过bloom & co.的室内设计，设计师试图将邻近首尔森林的自然环境延续到商店里。
the space is programmed as a flower and tea shop, and takes up the half-basement of a former three story house. with the bloom & co. interior, the designer seeks to generate a continuation of the natural condition of the neighboring seoul forest into the shop.
continuing the natural landscape of seoul forest, jeonghwa seo integrates geological conditions with features of the retail space. the material palette of the space is comprised primarily of stone at different scales. low hills are created with small piled stones, out of which subtly emerge medium-sized stones, used as plinths for the display of pots and succulents. larger tiger-skin stones are meanwhile used for interior furniture and shelving elements.
jeonghwa seo设计的 bloom & co.表达了自然向城市的入侵。这位韩国家具兼室内设计师说道:“我想象着城市空间被来自公园的自然元素入侵，我希望这个空间可以作为自然和城市空间的媒介被人们记住。”
jeonghwa seo’s bloom & co. interior suggests an invasion of nature upon the conditioned interior. the south korea-based furniture and interior designer comments: ‘I imagined the urban space is invaded by the natural elements which coming in through from the park. I hope this space is remembered as the medium of nature and the urban space.’
Project Name:bloom & co.