这几年在中国茶饮行业的领先品牌“喜茶”，自去年起开启全球化战略布局，立品设计受其委托，于今年在纽约时代广场完成首家海外TEALAB旗舰店的设计。
As a leading brand in China’s tea beverage industry in recent years, Heytea embarked on its global expansion strategy last year. Leaping Creative was commissioned to design its first overseas TEALAB flagship store, which was completed this year in New York’s Times Square.
喜茶作为中国新一代茶饮品牌的代表，强调与中国传统茶文化的链接，同时又在此基础上结合当代年轻人的口味需求大胆的进行创新，是一个不断围绕东方茶文化做研发创新的品牌，基于此品牌基因，立品设计以「茶山脉络」为灵感，围绕中式色系与竹编材料构建空间场景，汲取传统茶文化深厚意境，与当代科技研发的实验室元素融合，打造出独一无二的，链接过去与当代的茶饮空间。
Heytea stands as a prominent figure in China’s new wave of tea brands, distinguished by its profound connection to traditional Chinese tea culture while boldly innovating to meet the evolving preferences of today’s youth. It is a brand relentlessly dedicated to research and development rooted in Eastern tea culture. Embracing this core identity, Leaping Creative conceived the space with the “tea mountain fields” as its central inspiration. Through the careful selection of traditional Chinese color schemes and the intricate use of bamboo weaving, we crafted an environment that draws deeply from the rich heritage of tea culture. This traditional reverence is then harmoniously interwoven with contemporary, lab-like elements of modern technological advancement, culminating in a truly distinctive tea space that forges a compelling link between history and the modern era.
立品设计借鉴中国传统茶山茶居结构，将传递「茶文化」的品牌DNA重构并注入建筑形态之中。仿照天井的天花挑高后，中央灯箱呈现树影摇曳的动态。外立视角通过门头额外抬高的玻璃，最大化利用自然光线，模拟茶田原生开阔的氛围，使其成为内部空间最自然的展示窗口。
Drawing inspiration from traditional Chinese tea mountain structures and tea houses, Leaping Creative reinterprets and imbues the brand’s “tea culture” DNA into Heytea’s architectural form. A heightened ceiling, reminiscent of a traditional courtyard atrium, features a central light box that casts dynamic, swaying tree-like shadows. The exterior facade maximizes natural light through an elevated glass entrance, mimicking the expansive, open atmosphere of a natural tea plantation and transforming the interior into an organic display window.
门头与门把手的造型灵感提炼自「茶道六君子」之一的茶则，门头金属材质融合竹编纹理，两侧卷曲的弧度在现代构图中注入手工艺的温度，营造出”未入其门，先感其韵”的品牌初体验。
The design of the storefront and door handle draws inspiration from the “tea scoop” —one of the essential tools in the “Six Gentlemen of Tea” . The entrance’s metal surface, woven with bamboo-like textures, features gently curved edges that introduce artisanal warmth into the minimalist modern composition. This subtle yet thoughtful detail crafts a “sense the essence before entering” brand experience, seamlessly blending tradition with contemporary design.
结合坐标极高的人流量与饮品出杯效率的考量，立品设计特意摒弃了休闲座椅的常规设置，转而用长条的吧台串联与切割空间布局。
Considering the extremely high foot traffic and the need for optimized beverage service efficiency, Leaping Creative intentionally departed from conventional lounge seating arrangements. Instead, we strategically employed elongated bar counters to both connect and segment the spatial layout.
现代实验室风格的TEA LAB茶吧区域与整体空间形成强烈对比。金属吧台陈列了装有不同品类茶叶的科研器具，互动装置、身着实验室白袍的店员、通过视觉icon辅助空间表达的菜单界面，共同构筑了名为「科研」的硬核场景。而背墙上的手工感茶具与导视灯笼，又软化了吧台的冷峻感，传统介质与实验制茶工艺产生奇妙化学反应，精萃后的茶香交织出空间的多维感官体验。
The TEA LAB area, with its modern laboratory aesthetic, creates a striking contrast against the overall space. A metallic counter displays scientific apparatus filled with various tea varieties, while interactive installations, staff clad in lab coats, and a menu interface featuring visual icons collectively construct a “scientific research” theme. Yet, the handcrafted tea sets and lanterns on the back wall softens the area’s sleek rigidity. Here, traditional craftsmanship and experimental tea-making techniques spark an intriguing chemical reaction—where refined tea aromas intertwine, crafting a multi-sensory spatial experience.
△果茶吧延续实验室语言，将实验器材转化为装饰性的空间符号
The Fruit Tea Bar carries forward the laboratory-inspired design language, transforming scientific equipment into decorative elements that define the space.
世界地图前的周边陈列墙，隐喻着品牌带领东方茶文化走向全球的旅程。粗粝的木质桌板层叠起伏，营造连绵茶山的起伏轮廓。背景墙轮播着品牌宣传的动态屏幕与枯山水艺术装置形成古今对话，在商业展示与意境营造间捕捉到巧妙的平衡。
The merchandise wall before the world map metaphorically represents the brand’s journey of bringing Eastern tea culture to the global stage. Rough-hewn wooden panels cascade in undulating layers, evoking the rolling contours of tea mountains. On the backdrop, a dynamic brand video loops alongside a karesansui dry landscape art installation, creating a dialogue between past and present—striking a delicate balance between commercial display and artistic atmosphere.
此外，室内空间选用环保可再生材料进行搭建，墙面与天花板覆盖着茶渣涂料；手工地砖还原茶叶色泽，以可持续的绿色理念作为品牌沟通的核心理念。从墙面到吧台矮墙，空间材料融入竹编形态，传统纹理在现代空间中焕新生机。
Moreover, the interior space is constructed using eco-friendly renewable materials, with walls and ceilings clad in tea-residue paint. Handcrafted floor tiles replicate the natural hues of tea leaves, embedding sustainable green principles as the brand’s core philosophy. From walls to the low bar partitions, bamboo-weaving motifs are integrated throughout the spatial materials, allowing traditional textures to find renewed vitality within the contemporary environment.
立品设计始终以品牌体验场景为核心导向，持续助力喜茶挖掘品牌内核与在地文化的深度联结。从「茶楼」主题和当地人独特的休闲生活状态出发，广州天环LAB店用空间设计的语言表达了“得闲饮茶”、“一盅两件”的闲情逸致。
Leaping Creative consistently prioritizes brand experience scenarios as its core focus, continually empowering HEYTEA to explore profound connections between its brand essence and local culture. Taking inspiration from Guangzhou’s iconic “tea house” culture and the distinctive leisurely lifestyle of its residents, the Tianhe LAB store articulates the philosophy of “take time for tea” and “one pot, two treats” through spatial storytelling—transforming Cantonese relaxation rituals into a contemporary design language.
△「阿喜茶楼」喜茶广州 LAB 店 “A’XI Tea House” — HEYTEA Guangzhou LAB Store
面对西安的深厚历史和充满古韵的城市肌理时，立品团队以「里外无界」为概念，为这座城市打造充满灵感的体验空间，成为西安地域文化与新茶饮生活方式结合的有力表达。
Facing Xi’an’s profound history and ancient urban fabric, Leaping Creative adopted a “Boundless Integration” concept to craft an inspired experiential space for the city — a powerful embodiment of Xi’an’s regional culture fused with modern tea-drinking lifestyles.
△ 喜茶西安永宁里店 HEYTEA Yongning Alley Store, Xi’an
“千店千面”的空间是品牌与消费者的沟通媒介，也是产品体验的延展，从标准门店到LAB旗舰店，从国内市场到海外布局，立品设计从未缺席喜茶品牌多元形象的实验性探索实践。
“1,000 Stores, 1,000 Faces” — Each space serves as both a brand-consumer dialogue medium and an extension of product experience. From standard outlets to LAB flagship stores, from domestic markets to global expansion, Leaping Creative has consistently participated in HEYTEA’s experimental exploration of multi-dimensional brand expression.
项目信息——
项目地点：美国 纽约
项目面积：75㎡
设计总监：郑铮Zen
设计策划：陈常CC
设计团队：唐植星、李因杰、卢丽媛
品牌视觉设计：纪喆铭、刘畅
项目管理及后期：曹羽乔、黄嘉明、罗叶荣、赵文锴
撰文：马君琳
项目客户：喜茶HEYTEA
图片来源：喜茶HEYTEA
Project Information——
Project name: HEYTEA Times Square TAELAB — Pioneering Overseas Store Spatial Design in New York City
Project Location: New York City, America
Project Area: 75㎡
Design Director: Zen Zheng
Design Planning: CC Chen
Space Designers: Zhixing Tang, Yinjie Li, Liyuan Lu
Visual Design: Zheming Ji, Chang Liu
Project Executives& Management: Yuqiao Cao, Jiaming Huang, Wenkai Zhao, Yerong Luo
Text：Lynn Ma
Client: HEYTEA
Photo Credits: HEYTEA
