Date 19 武汉是一家精品潮流服饰店,同样也是一个新兴设计师的平台。坐落在中国武汉的Date 19武汉旗舰店致力于浓缩流行文化的精髓。通过预制铝金属形式使柱子到天花板连续移动,一个开放的空间将传统的零售体验转变为户外和景观之旅。

Date 19 Wuhan is a boutique appeal store as well as a platform for emerging designers. Located in Wuhan, China, the Date 19 Flagship store was intended to encapsulate the essence of pop culture. Through a continuous movement from the column to ceiling by prefabricated aluminum metal form, an openness space transforms the traditional retail experience to an outside and landscape journey.

概念是一棵时尚树,也是对于Date 19品牌的隐喻。预制铝金属模板被用来建造一棵从柱子延伸到天花的时尚树,时尚产品变成了挂在树上的果实。

The concept is a fashion tree, which references the Date 19 label. Prefabricated aluminum metal forms have been used to build a fashion tree that runs from the column to the ceiling. Fashion products are transformed into fruit that hangs from a tree.

Date 19旗舰店增加了三个新的零售概念。首先,对公众友好的设计。建筑的开放性模糊了内部和外部之间的界限,使此区域更加开放给公众。第二步是将购物之旅变成户外旅程。一棵时尚树融入自然和户外环境。最后,将一家服装店和一家咖啡馆结合起来,形成了一家多元零售体。如果这家服装店拥有一家潮玩咖啡馆,它将吸引更多的客群。

Three new retail concepts have been added to the Date 19 flagship store. First and foremost, public-friendly design. The openness of the architecture has blurred the lines between inside and outside, making the area more welcoming to the public. The second step is to turn a shopping trip into a journey. A fashion tree has been incorporated into a natural and outdoor environment. Finally, combining a clothing store and a café results in a hybrid firm. This apparel store will retain more clients if it has a café with art toys.

室内空间充满了设计元素。这些特色将使这家店与众不同。设计师将天花板和柱子设计为一个整体,以创建一个时尚树场景。通过开发带有不锈钢绳的衣架,该服装即成为这棵时尚树的果实。潮玩玩具柜作为时尚树的延伸而形成。

This room is filled with design. Here are some of the typical characteristics that distinguish this store. To begin, design the ceiling and column as a whole to create a fashion tree scenario. The garment has become the fruit of this stylish tree by developing a hanger with stainless steel string.

之后,展出的货架呈现出各种不同的外观。例如,展示配件的板由不锈钢制成,并被构造为榫眼,与墙壁内的卡槽组合在一起。带有单色瓷砖的核心筒切割立方体后产生各种体块感,并与有机形式相匹配。

Following that, the exhibiting shelves feature a variety of looks. Plates to exhibit accessories, for example, are made of stainless steel and are constructed as a mortise to fit into a tendon embedded in the wall. The art toy cabinet was created as an extension of the fashion tree. The core Cutting cube with monochromatic tiles then produces various volume and also matches a geometric form with an organic form.

还有各种不可忽视的细节。例如镂空的logo里面有木质的肌理,大的试衣镜造成的幻象可以作为打卡拍照的取景地。

Furthermore, details must not be overlooked. A carved logo on the wall, for example, exposed wood grain to create a suggestion of this wood essence. The large mirror may create a variety of illusions, making it your favorite Instagram moment.

持续移动的天花板暗喻了蓄意的动线。因为原始结构被设计成“C”的形状,接待和试衣间位于中心区域。

A continual movement of the ceiling has unveiled a deliberate circulation. Because the original location was designed in the shape of a “c,” The reception and fitting rooms are located in the central area.

南侧的精品区以设计师服装和配饰为特色。东区以其本土原创设计为主。

The boutique sector on the south side features designer apparel and accessories. The East Side is known for its homegrown designers. A café with a bar and chairs is located on the north side. 

北侧设有带酒吧和椅子的咖啡厅。安装在天花板之间的轨道灯变成照明或是功能取决于他们所在的区域。

Depending on where they are positioned, the track lights installed between the ceiling panels become ambient or task lights.

关于可持续设计。大吊顶设计将自然光过滤为走廊下更柔和的光线,为消费者提供更舒适的环境。其次,避免阻挡下午的自然光从而减少电费开支。最后,这个灵活的空间可以很容易地转换成餐厅、咖啡厅、家具店、博物馆或联合办公空间。

Regarding sustainability. First and foremost, the large ceiling design has filtered natural light into a more soft light down the hallway, providing consumers with a more comfortable environment. Second, avoiding blocking natural light throughout the afternoon reduced utility expenses. Finally, be versatile. This space can easily be converted into a restaurant, café, furniture shop, museum, or co-working space.

 

 

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项目信息——

项目名称:Date19 武汉旗舰店
项目类型:零售
设计方:TEG二拾八造设计事务所
联系邮箱:wuhan@tegdesign.net
项目设计:浦承天
完成年份:2021
设计团队:何金辉 李东 李凡 (首字母顺序)
项目地址:湖北省武汉市江汉区华发中城商都
建筑面积:260㎡
摄影版权:穆彪
合作方:N/A
客户:Date 19
材料:预制铝金属板
品牌:佛山琦铝金属制品有限公司

Project Information——
Project name: Date19 Flagship Store
Project type: Retail
Design: TEG
Website: www.tegdesign.net
Contact e-mail: wuhan@tegdesign.net
Design year: 2021
Completion Year: 2021
Leader designer & Team: Chengtian Pu, Jinhui He, Dong Li, Fanli
Project location: Huafa Zhongcheng Shangdu, Wuhan
Gross built area: 260㎡
Photo credit: Biao Mu
Partner: N/A
Clients: Date 19
Materials: Prefabricated Aluminum Metal
Brands: Foshan Qilvmunum Metal Products