近日，Kokaistudios对ASSEMBLE by Réel品牌集合店进行改造升级，设计采用了斜角隔断、材料对比等极简主义手法，由此创造出的空间自然划分出三个不同区域，每个区域都有各自巧妙的建筑风格。
For the most recent expansion of multi-brand store, ASSEMBLE by Réel , Kokaistudios applied a minimalist approach of angled partitions and contrasting materials. The resulting interiors suggest pathways through three distinct areas, each characterized by a subtle architectural style.
▲从外立面入口向内看
2022年，高端设计师品牌集合店ASSEMBLE by Réel将经营空间扩展到芮欧百货的一层，这也将Kokaistudios的设计又带回到上海静安区的中心地带。Kokaistudios曾在2018年为该品牌的三楼男装店设计了以“城市”为主题的空间，本次新开业的女装店则在此基础上，以“城市碎片”为概念，采用极简主义的设计手法，以动态的墙面角度呈现从工业到古典的建筑元素，并使用天然木材、釉面火山石等材料，从而创建了清晰多样的动线。
In 2022, Kokaistudios returned to Réel Mall in Shanghai’s central Jing’an district, where luxury designer multi-brand store ASSEMBLE by Réel has recently expanded to the location’s first floor. With an overarching theme of ‘urban fragments,’ the concept applies a minimalist approach to build on a preexisting design language of city motifs devised by the studio in 2018 for the retailer’s third floor menswear store. In this newly opened womenswear space, architectural elements spanning industrial to classical are offset by dynamic angles that create a clear directional flow, as well as materials including natural wood and glazed lava stone.
▲商场内部入口
这个480平方米的空间有两个主要入口：一个入口是通往外部的，位于静安公园的正对面；另一个则是商场内部的开放式入口。当从内部进入，人们会看到一面梯形墙板，这样的墙板共有四面，贯穿于整个店面，一则是为了引导购物者穿梭于L形空间，另外它们还成为显示或隐匿材料、视线与空间关系的灵活装置。
The 480 sqm space features two primary entrances： the first incorporates an external facade and is positioned directly opposite Jing’an Park, while the second is open plan and located inside the mall. From the latter, shoppers encounter the first of four trapezoidal walls installed throughout the store and used to direct shoppers through the L-shaped space, as well as a device to reveal and conceal views, materials, and spaces beyond.
▲第1区
▲第1区看向第2区
三个区域特色各异，第一区通过流畅的曲面线条对古典建筑进行当代语境下的诠释。例如在入口左侧弧形Travertino石膏面隔断被切割成一个微妙的角度，恰可以露出其后侧光滑的天然石材；而右侧釉面火山石的墙面则让人联想起古旧经典的木板，绿松石的色彩和自然斑驳的纹理呈现出舒缓的效果，这样的元素在整体空间中反复出现。独立的木制与不锈钢制陈列台，结合内凹的拱形设计语言，让古典意蕴更加浓厚，同时也为临时举办的快闪活动提供了灵活的陈列方式。
Envisioned as a series of three distinct zones, the first features contemporary interpretations of classical architecture expressed through curved surfaces and fluid lines. For example, to the left of the entrance is a smooth-surfaced partition in Travertino plaster, seemingly cut at an angle to reveal more curved natural stone behind. To the right, a feature wall of glazed lava stone recalls antique wooden paneling, its soothing turquoise-green color and natural variegation presenting an intriguing effect that is repeated throughout the space. Freestanding wooden and steel display tables incorporate alcove-like arches to reinforce the space’s classical connotations and lend flexibility to an area used to host occasional pop-ups.
▲第2区
▲第2区看向第3区
▲配饰立柜
当购物者被引导至更具城市色彩的第二区，其视觉焦点会集中在从地面直通至天花板的“配饰立柜”上。这种垂直的展示结构让人联想起堆栈式窗口，它的三个主要体块都有珠宝展示，体块交接处的立面为墨镜陈列，其中穿插着各式倾斜角度的镜面。与之相邻的镜面墙立于拐角处，人们通过这里可以进入专门展陈鞋履箱包的空间，同时，这面镜子的高度与倾斜角度恰巧映照出室外远景的绿色植被，镜子背面的木饰面则与公园中银杏树相呼应。
From here, shoppers are directed towards a second area： more urban in tone, its focal point is a floor-to-ceiling ‘accessories tower.’ Reminiscent of stacked windows, the vertical display structure presents jewelery on all three sides, with shelving for sunglasses in between, as well as integrated and angled mirrors. An adjacent and freestanding mirrored wall presents an unexpected view around a corner and into a space reserved for bags and shoes. Creating a strong directional angle to guide visitors through the space, the structure visually connects to nearby Jingan Park： its low height and sloped shape reveal glimpses of the green space beyond, while its reverse side material of wood nods to the park’s prized ginkgo trees.
▲鞋包墙
以大尺寸的熔岩石瓷砖通高到顶作为背景，清晰定义出鞋履箱包专区。通过阳极氧化铝包裹原有的立柱，为此区域增添了工业感，工字钢形状的长凳与展示台也有异曲同工之妙。而这些物件均由玻璃制成，材料表面晶莹脆弱的感觉与坚实耐久的结构形式并存，更呈现出透明漂浮的效果。
A floor-to-ceiling backdrop of large-size lava stone tiles defines and sets apart a dedicated area for shoes and bags. A preexisting column newly clad in anodized aluminium lends a palpably industrial feel to the area, as does an ‘I-beam’-shaped bench and display table. Made of glass, the objects’ ostensibly fragile material juxtaposes with their structural form which evokes durability and strength, while their deliberate transparency creates a floating effect.
▲主立面
从室外看，Kokaistudios所设计的动态线条与非同寻常的材料相结合，创造了一个引人注目的建筑立面。釉面火山石板几乎贯穿商场的西立面，并被阳极氧化铝和通透的玻璃幕墙有韵律地截断形成统一且多变的店铺外立面。在白天，材料本身的肌理呈现格外清晰，而颜色也会根据时间与天气的变化在灰绿色和水蓝色之间转变。
From outside, Kokaistudios’ dynamic lines and unexpected material choices come together to create an arresting facade. Interrupted by periodic claddings of anodized aluminium as well as the glass windows looking into the store, slabs of glazed lava stone traverse almost the entirety of the mall’s west side. In daylight, the material’s inherent textural and tonal variations become more pronounced, its color shifting from grey-green to aqua-blue depending on the time of day and weather.
▲主入口
倾斜的隔断元素再次重复出现，内收倾斜的火山石墙矗立在入口两侧，仿佛是在欢迎购物者入内探索。也正是从这个位置开始，暗示店内空间路径的倾斜隔板汇聚在一起，渐渐显示出之字形的轮廓，让人联想到自然地山川脉络。
Repeating the design tool of inclined partitions, walls of lava stone stand either side of the entrance, vertically angled as if to funnel shoppers into the space. It is also from this vantage point that the angled partitions used to imply pathways inside the store come together to reveal a horizontal zigzag profile, reminiscent of a mountain range or pulse.
▲logo背景墙
▲logo细节
这些简约的元素结合在一起，为ASSEMBLE by Réel创造了优雅的展示空间，而“城市碎片”的概念也巧妙地呼应了Kokaistudios为同品牌三楼区域所做的以城市为灵感的设计。这些内敛的碎片暗示了建筑的整体性，而充满动感倾斜角度的墙面以若隐若现的方式，潜移默化地引导来访者穿过ASSEMBLE 在上海的最新场域。
Collectively, these minimalist elements combine to create an elegant showcase for ASSEMBLE’s luxury designer apparel. Functional as a standalone space, the store’s ‘urban fragments’ concept also subtly echoes Kokaistudios’ city-inspired design realized for the brand’s third-floor area. Hinting at architectural wholes, these understated fragments are concealed and revealed by angled walls which, in a similarly subliminal manner, direct shoppers through ASSEMBLE’s newest Shanghai space.
▲设计概念
▲分区概念
▲轴测图
项目信息——
项目名称：ASSEMBLE by Réel
地点：中国，上海
建筑面积：480 平方米
完工时间：2022年10月
客户：芮欧百货
室内设计：Kokaistudios
首席设计师：Filippo Gabbiani， Andrea Destefanis
设计总监：余书凡
项目经理：姚峣
设计团队：常青，崔越，牟源梦，谢维泽
摄影：Dirk Weiblen
撰文：Frances Arnold
媒体联络：Jacqueline Chiang
Email：Jacqueline@kokaistudios.com
Project Information——
Project name：ASSEMBLE by Réel
Location：Shanghai, China
Floor area：480 sqm
Date of completion：Oct. 2022
Client：Réel
Interior Design：Kokaistudios
Chief Designers：Filippo Gabbiani, Andrea Destefanis
Design Director：Ian Yu
Project Manager：Yao Yao
Design Team：Qing Chang, Ellen Cui, Clara Mou, Victor Xie
Photography：Dirk Weiblen
Text：Frances Arnold
Media contact：Jacqueline Chiang
Email：Jacqueline@kokaistudios.com
