近日,Kokaistudios对ASSEMBLE by Réel品牌集合店进行改造升级,设计采用了斜角隔断、材料对比等极简主义手法,由此创造出的空间自然划分出三个不同区域,每个区域都有各自巧妙的建筑风格。

For the most recent expansion of multi-brand store, ASSEMBLE by Réel , Kokaistudios applied a minimalist approach of angled partitions and contrasting materials. The resulting interiors suggest pathways through three distinct areas, each characterized by a subtle architectural style.


2022年,高端设计师品牌集合店ASSEMBLE by Réel将经营空间扩展到芮欧百货的一层,这也将Kokaistudios的设计又带回到上海静安区的中心地带。Kokaistudios曾在2018年为该品牌的三楼男装店设计了以“城市”为主题的空间,本次新开业的女装店则在此基础上,以“城市碎片”为概念,采用极简主义的设计手法,以动态的墙面角度呈现从工业到古典的建筑元素,并使用天然木材釉面火山石等材料,从而创建了清晰多样的动线。

In 2022, Kokaistudios returned to Réel Mall in Shanghai’s central Jing’an district, where luxury designer multi-brand store ASSEMBLE by Réel has recently expanded to the location’s first floor. With an overarching theme of ‘urban fragments,’ the concept applies a minimalist approach to build on a preexisting design language of city motifs devised by the studio in 2018 for the retailer’s third floor menswear store. In this newly opened womenswear space, architectural elements spanning industrial to classical are offset by dynamic angles that create a clear directional flow, as well as materials including natural wood and glazed lava stone.



The 480 sqm space features two primary entrances: the first incorporates an external facade and is positioned directly opposite Jing’an Park, while the second is open plan and located inside the mall. From the latter, shoppers encounter the first of four trapezoidal walls installed throughout the store and used to direct shoppers through the L-shaped space, as well as a device to reveal and conceal views, materials, and spaces beyond.




Envisioned as a series of three distinct zones, the first features contemporary interpretations of classical architecture expressed through curved surfaces and fluid lines. For example, to the left of the entrance is a smooth-surfaced partition in Travertino plaster, seemingly cut at an angle to reveal more curved natural stone behind. To the right, a feature wall of glazed lava stone recalls antique wooden paneling, its soothing turquoise-green color and natural variegation presenting an intriguing effect that is repeated throughout the space. Freestanding wooden and steel display tables incorporate alcove-like arches to reinforce the space’s classical connotations and lend flexibility to an area used to host occasional pop-ups.





From here, shoppers are directed towards a second area: more urban in tone, its focal point is a floor-to-ceiling ‘accessories tower.’ Reminiscent of stacked windows, the vertical display structure presents jewelery on all three sides, with shelving for sunglasses in between, as well as integrated and angled mirrors. An adjacent and freestanding mirrored wall presents an unexpected view around a corner and into a space reserved for bags and shoes. Creating a strong directional angle to guide visitors through the space, the structure visually connects to nearby Jingan Park: its low height and sloped shape reveal glimpses of the green space beyond, while its reverse side material of wood nods to the park’s prized ginkgo trees.



A floor-to-ceiling backdrop of large-size lava stone tiles defines and sets apart a dedicated area for shoes and bags. A preexisting column newly clad in anodized aluminium lends a palpably industrial feel to the area, as does an ‘I-beam’-shaped bench and display table. Made of glass, the objects’ ostensibly fragile material juxtaposes with their structural form which evokes durability and strength, while their deliberate transparency creates a floating effect.



From outside, Kokaistudios’ dynamic lines and unexpected material choices come together to create an arresting facade. Interrupted by periodic claddings of anodized aluminium as well as the glass windows looking into the store, slabs of glazed lava stone traverse almost the entirety of the mall’s west side. In daylight, the material’s inherent textural and tonal variations become more pronounced, its color shifting from grey-green to aqua-blue depending on the time of day and weather.



Repeating the design tool of inclined partitions, walls of lava stone stand either side of the entrance, vertically angled as if to funnel shoppers into the space. It is also from this vantage point that the angled partitions used to imply pathways inside the store come together to reveal a horizontal zigzag profile, reminiscent of a mountain range or pulse.



这些简约的元素结合在一起,为ASSEMBLE by Réel创造了优雅的展示空间,而“城市碎片”的概念也巧妙地呼应了Kokaistudios为同品牌三楼区域所做的以城市为灵感的设计。这些内敛的碎片暗示了建筑的整体性,而充满动感倾斜角度的墙面以若隐若现的方式,潜移默化地引导来访者穿过ASSEMBLE 在上海的最新场域。

Collectively, these minimalist elements combine to create an elegant showcase for ASSEMBLE’s luxury designer apparel. Functional as a standalone space, the store’s ‘urban fragments’ concept also subtly echoes Kokaistudios’ city-inspired design realized for the brand’s third-floor area. Hinting at architectural wholes, these understated fragments are concealed and revealed by angled walls which, in a similarly subliminal manner, direct shoppers through ASSEMBLE’s newest Shanghai space.





项目名称:ASSEMBLE by Réel


建筑面积:480 平方米




首席设计师:Filippo GabbianiAndrea Destefanis




摄影:Dirk Weiblen

撰文:Frances Arnold

媒体联络:Jacqueline Chiang


Project Information——

Project name:ASSEMBLE by Réel

Location:Shanghai, China

Floor area:480 sqm

Date of completion:Oct. 2022


Interior Design:Kokaistudios

Chief Designers:Filippo Gabbiani, Andrea Destefanis

Design Director:Ian Yu

Project Manager:Yao Yao

Design Team:Qing Chang, Ellen Cui, Clara Mou, Victor Xie

Photography:Dirk Weiblen

Text:Frances Arnold

Media contact:Jacqueline Chiang