护肤品牌Dr. Jart+从艺术和文化中获得灵感，热衷于追求肌肤的健康之美。Dr. Jart+从“医生的视角”出发，赋予空间科学的逻辑性，感性、灵活的“艺术”则是对美的表达，两者兼顾便是品牌的核心——“健康之美”。
Dr. Jart+ has pursued a healthy beauty based on dermatology, inspired by art and culture. Dr. Jart+ diagnoses a phenomenon with the most rational and logical ‘doctor’s eyes’, suggests the true value and the way of beauty with emotional and flexible expression methods of ‘art’, and talks about ‘the healthy beauty’.
The existing shape of the building is kept, placing a large air-conditioning system on the rooftop, and it is carefully designed to look like a piece of functional machinery connecting each floor with air ducts. The air ducts covering the building can be explored in a staircase, which is one of the entrances into the new area of building so that the form of access to each floor allows ‘people’ as well as ‘air’.
On the ground floor, visitors can enter the space through an ‘air shower booth’ which is created to keep the space clean from the outside. By offering a ‘water bar’ which is available to have purified water, well known for the most fundamental element of the human body, people can begin their healthy beauty life with some suggestions of Dr. Jart+.
Project:Dr. Jart+ Flagship Store
Design Team:Betwin Space Design
Location:Seoul, South Korea