Focusing on “Inspiration Tea”, HEYTEA is committed to bringing unique experiences to customers with supreme products and inspired art space. During its nine years of establishment, there have been over 800 Stores, each of which presents different design styles. Elegant, poetic, or gorgeous, what is consistent is the internal design thinking: how to stimulate people’s inspiration.
Surprise the beam dust
When the song is sweet-sounding enough, people will praise it by surprising beam dust. Beam has nothing to do with music, but the carrier of dust. In buildings, beams and columns play a key supporting role, but both beams and columns are considered as “obstacles” by users. Some people say that what space design should do is always a “background-style” retreat. In HEYTEA Store at Beijing Qianmen Street, the designer put beams horizontally on the desktop, and condenses thousands of words he wants to say into a scene and present them to people.
Like a person, space cannot be deceived by the cover put on the surface, its beams and keels should be paid attention to instead. From physical environment to situation, the key lies in “feelings”; From situation to artistic conception, the key lies in “meaning”. The visibility of modern commercial space is not in various decorations, but in empathy and conception. Having a history of hundreds of years, Qianmen Street is transforming into a cultural experiential consumption block. HEYTEA hopes to pass on tea culture to young people. As the carrier and starting point of brand culture, Stores need younger design language to express and carry. Designer connects tradition not to retro, but to go to the front with their strength.
Following the oriental tradition, spatial logic adopts absolute central symmetrical layout, and integrates the habits and aesthetics of modern young people, choosing modern materials to complete expression. The facade of the Store building continues the characteristics of the old Beijing ancient buildings, and the original window opening connects the inside and outside through modern deconstruction skills. Outside the door is Zhengyangqiao Archway, which runs through the space in the form of traditional wooden beams. Structural beams and columns extend into modern space, and after careful deduction and thinking, new functional and aesthetic forms are derived.
In space, it is rare to hide. Simple appearance complicates the mind, and designer tries every means to subtract one score of the appearance by using quite hidden complexity to complete. Hide, is usually for presenting. The walls of bay windows were painted with restrained silver paint, and transparent acrylic tables and chairs were selected to put in the center of the Store. The upper space of orderly cross structure and the lower space of black volcanic rocks set off against each other, in order to highlight the theme elements of space: exquisite tenon joints and wooden beams.
“The Artificers’ Record” writes that the weather is limited by seasons, the land is limited by climate, the craftsmen are clever and clumsy, and the materials are good and bad. It is best to combine these four things. The designer intercepted a fragment of oriental craftsman aesthetics, placed it easily in the contrast scene to enhance the cognizability and interest of the scene by metaphor. This fragmented spatial plot is more symbolic and more suitable for the spread in the fragmented era.
项目名称 : 喜茶北京前门大街店
项目面积 : 145㎡
参与设计：李家威 林婉铃 赵玳淳 梁颖仙 黎顺来 周钰秀
Project Name : HEYTEA Store at Beijing Qianmen Street
Project area : 145㎡
Project owner: HEYTEA
Design company: UND Design Office
Main designers: Ma Yingkang Ma Yanhao Zhang Mingtong Wang Runwei Huang Shubin
Participating designers: Li Jiawei Lin Wanling Zhao Xiechun Liang Yingxian Li Shunlai Zhou Yuxiu
Special thanks: HEYTEA team
Project photographed by: Cheng Xiaole