Every time, when you look up at the starry sky, in addition to indulging in the vast beauty, will you also be captured by a kind of spontaneous shock? That deep, desolate, mysterious and irresistible space is infinitely far away for you and me, but now there is a milk tea store with the theme of planet in Changshu, which can satisfy consumers’ yearning for the universe.
OYTT DESIGN was invited to carry out systematic design and remodeling for Coco Changshu Store. The design team broke the original framework of the brand, injected new concept of starry sky into the space, and let the limited body roam in infinite time and space. It not only shows the relationship philosophy between environment and future architecture, but also leads the brand to the evolution way of creativity and sustainability.
The front door shape echoes the concept of spaceship landing and combines the texture of nature and objects into a new interesting visual language. The outer wall is painted with burnt sugar color, just like the “red soil” on the plateau, with the original inclusiveness. Spherical lights of different sizes are scattered on the rough and simple meteorite walls, creating a strong sense of visual impact, guiding pedestrians to explore, discover and perceive.
Under the uniform illumination of the linear light band, the arched entrance is full of warm colors, which can introduce abundant light into the narrow space. Meanwhile, you can also get a glimpse of the internal space level from the entrance.
Through the door and entering in, different functional areas distribution conforms to the moving line of the whole space. In order to connect the main line of star exploration, the arch and arc elements are used through the whole store to create a deep sense of exploration, making the space vision more penetrating and coherent.
The texture and color of space are derived from the material itself, reflecting the will of nature. Designers try to create more communication possibilities from the multidimensional experience of block and color.
The dome design of the planet is not only a simple artistic expression, but also a digestion of the limitations of the original space. It creates the rhythm of the space on the facade, which is very simple but does not lose its connotation, and adds vitality and specificity to the building. Different forms of lighting bring clear differences into the design of each area, and fully mobilize the customer’s senses, creating the unique immersive experience of catering space.
There is no rigid boundary in the layout of the seat area, so the transition is natural and aesthetic. The hollowed-out wall refines geometric elements with the concept of square and circle. Through the form of combination and arrangement, it creates rich and varied visual effects, improves the sense of visual hierarchy, and adds a trace of unique rhythmic beauty to the whole space.
In order to get rid of the sensory repression and discomfort brought by the limited space, the designer set up a semi-closed wall at the entrance of the other side. Accompanied by a lot of footsteps and mottled changes of light and shadow, this design has enriched the spatial level and formed a highly recognizable brand character.
Contemporary catering space design pays more and more attention to creating immersive experience, in order to enhance customers’ awareness and stickiness of the brand. Through the fusion and transformation of outer space and planetary elements, this case creates a futuristic and scene-oriented space, and conveys the life attitude of innovation and release of personality advocated by CoCo to young trendsetters.
Project Name：Coco Changshu Shop
Design Company：OYTT Design
Chief Designer：Tiao Ouyang, Yun Yao
Assistant Designer：Danfeng Zhou
Area：100 square meters
Design Cycle：November 2020
Completion time：April 2021
Main Materials：texture paint, water grinding stone brick