SORA | EUEU | Hi设计

择天然植物，制自然饮食。

Selecting Natural Plants, Making Natural Foods

EUEU是一个汲取自然灵感的餐饮品牌，以咖啡、特调及简餐小食为主营产品；EUEU取自E – Enjoy享受U – Unique独特，将新奇的创意融合至饮食之中，灵感专研探索异域风味。

EUEU is a catering brand that absorbs inspiration from the nature, and specializes in coffee, handmade beverage and simple snack. For explanation of the brand name, E stands for Enjoy, U stands for Unique – it aims at adding novelty in foods and explores more exotic favors with inspiration.

位于广东省惠州市的项目已是EUEU与SORA® 合作的第二家品牌门店，新门店增加了精酿酒类业态，使门店餐饮方面更为综合与丰富。

Located in Huizhou, Guangdong, this project is the second collaboration between EUEU and the SORA. The brand-new store has added in craft beer products which has enriches its comprehensive service range.

「择天然植物 · 制自然饮食」为EUEU的品牌理念，我们认为植物本身就蕴含着巨大的能量，并把这种想法根植于创作EUEU的品牌基因中。

“Selecting Natural Plants, Making Natural Foods” is the EUEU’s value. It believes in the enormous power of plants and roots this belief in branding.

EUEU的品牌情绪是有趣且快乐的，颜色上运用了黄色和绿色的组合，这两种色彩都提取于柠檬的颜色，意为从视觉上给人一种垂涎欲滴的「酸」的感受，从而去打开人们的食欲；图形运用上我们设计了一系列极简的亚热带植物图案，EUEU希望传递的感受就是夏的肆意感觉，这些都意为营造品牌给人以热情酷爽的形象。

The brand tone of EUEU is amusing and happy, we utilized the combination of green and yellow – both colors are extracted from lemons. They visually feel like an appetitive “sour taste”, and further stimulate people’s appetite. As for the graphics, we used the simplified token of subtropical plants that expresses a feeling of free summer and further shapes a passionate and refreshing brand image.

湖滩廊桥，惬意清凉。

Cool and Cozy Corridor Bridge Alongside the Lakeshore

延续了EUEU第一家门店「亚热带矿洞」的场景概念，我们为顾客形成了一座「矿洞人」的温馨基地，此次我们选择「湖滩」的空间概念为EUEU打造一个新的活动场地。该项目在建筑表现上拥有跨度很大的外立面，通过EUEU的品牌调性和风格，我们希望通过空间的立面处理，不仅能给人带来一种在湖滩上舒畅的清凉惬意感，还能赋予室内外人员流通的功能及活跃室内外气氛的作用，因此，空间概念「湖滩上的廊桥」由此诞生。

We have selected the concept of a “Subtropical Mining Cave” for the first store and built a comfortable venue for our visitors. For the second one, EUEU created a new place based on the “Lakeshore”. This project has a large-span fa?ade on architectural performance. With its brand tone and brand style, we hope to bring you the coziness and comfort by the lakeshore through spatial design, as well to strengthen the mobility function of the construction and to cheer up the atmosphere of the whole environment. This is how the idea of a “corridor bridge alongside the lakeshore” came into being.

▲精酿啤酒器具展示

▲贯通空间的吧台

▲就餐区

▲品牌陈列

廊桥将空间划分为三个区域，室内外的边界用廊桥与明显的抬高台阶去区分，途径门店的人们会被突出的廊桥和外摆所吸引，人们通过廊桥引入内场，廊桥与阁楼将内部空间分割为两个区域，廊桥的右边区域铺满碎石及续用岩石墙面作为装饰，精酿啤酒制作器与户外风格家具坐落在其上方，创造出链接室外（湖滩）与室内的缓冲空间，而进入廊桥的左边，呈现出另一个生活空间，把人们的生活痕迹凸显出来。廊桥做为连接室内外空间的桥梁，人们在廊桥上熙攘往来，中间是繁忙运作的吧台，这样的呈现再一次的把生活痕迹强调了出来。

The corridor bridge will break the whole space into three areas. The indoors and outdoors are divided by the bridges and upward stairs, and visitors will be attracted by the eye-catching corridor design and external ornament when entering. Inside, there will be two parts separated by the bridges and an attic. The right side is decorated by gallets and stone walls. Above this side lays a craft beer maker and outdoor-style furniture creating a transition area between the lakeshore and the internal space. On the left, we present a living region and stress the traces of life. The corridor bridge connects the indoors and outdoors, and people can walk through corridor by a bustling bar counter – by this way, the life traces will be emphasized again.