” peace fun baked ” is a catering brand in the form of golden lifelies;
It is also the 20-year-old tea restaurant in Guangzhou, “Harbor”, opened a special store for young single product branch.
The concept of happy lobby, let everyone feel the brand adjustment and atmosphere from the name from the name.
Most of the “” is just a risotto. When we do this brand, you want to open your thinking, let everyone know that the rice does not necessarily only have traditional tastes;
Extend the brand product line to “Gold Life” combination more ingredients, give more taste; build the entire restaurant into a “golden lifeline specialty”.
“Colorful ingredients fun to enjoy”, in the creation of space scenes to continue the brand concept. Integrating the representative functions of “cheese” and “oven”, the space is presented in an interesting way. The old town is infused with fresh energy, so that more people can feel the continuity and renewal of the times. The material of the exterior door is a collision of reflective vintage glass and faux concrete; and the bold use of “vibrant yellow” as the main color of the space and the integration of orange and red to add a sense of layers to the space. Soft furnishings are chosen to match the green color to be more fresh and active, bringing sensory pleasure to consumers.
▲餐厅外观，外观 restaurant appearance, appearance
There is a ritualistic and interesting design in the entrance area – “round electric door”.
The ceiling continues the sense of the canopy of the amusement park carousel, and is the only place where the entire space is raised. The curved design elements are used to soften this area.
▲进门区过道 entering the doorway
Dining is a matter of ritual. By diversifying the layout of space and dining methods, a high bar is specially set up around the seating to bring people closer to each other. The texture in a space is often the part of the brand that consumers can perceive most directly. Incorporating different textures and color ratios into the space creates a more appetizing atmosphere. The challenge of height is tempered by the cheese-shaped mirror.
▲用餐区 dining area
We have extended the same color tiles to the cabinet, making the entire space more subtle in its continuity. The bright area is deconstructed and reorganized in the form of an “oven”; visually, it is directly reminiscent of the category of “baked foods”.
Soft furnishings and hard furnishings are complementary to each other. Therefore, both need to be given a harmonious role in positioning, with warm and cold to neutralize the whole space.
▲桌椅细部 table and chair
A staircase to the heart of the brand – with solid colors and composition to hang out the changes. The melting and flowing cheese is the last bit of naughtiness we give to the staircase ~
▲楼梯细部 stairs detail
Project name: PEACE FUN BAKED
Project location: Guangzhou, poetry
Clients: Peace Peacehouse
Construction time: March 2021- July 2021
Gross Built Area (square meters): 95 square meters
Building materials：Water mill, stainless steel，
Design: THR33 DESIGN
Design in charge: allen、egg
Brand planning team：THR33
Photography team：THR33 DESIGN