或者设计 | 怂重庆火锅厂美罗城店

“怂，一切从心。

不是对生活的妥协，而是对人生的从容。弄清自己想的要的，才能看淡无谓的。”

Formed by two Chinese characters “从心” which means follow your heart, “怂” does not mean a compromise to life, but means dealing with everything calmly. You can take it easy only when you know exactly what you want.

怂重庆火锅厂是首个从年轻人视角出发的火锅品牌，2020年8月创立于广州。

Founded in August 2020 in Guangzhou, “怂” Chongqing Hot Pot Factory is the first hot pot brand from the perspective of young people.

怂不仅是一家火锅厂，还是一间开心制造厂，我们抓住“开心制造厂”这一概念，希望空间呈现的是工厂、车间、施工中的主题氛围。

“怂” is not only a hot pot factory, but also a happy factory. Focusing on the concept of “Happy Factory”, we created the atmosphere of a factory or a workshop under construction.

在“工厂”的概念下，整个空间设计和运用了与主题相关的场景及特质，我们对主题进行了多种尝试和设计演练，经过反复推敲，决定不遮挡空间顶部的排风管道，这些裸露的管道可以说既是重要的功能管道，也是工厂主题必不可少的元素。在排风管下方，横贯的工字钢被我们用于安装工厂起吊装置和吊轨厂牌，厂牌的五金结构我们特意使用六面铆钉安装滑轮，突出工厂主题的功能结构感。印着品牌slogan的黄银相间厂牌从顶部垂吊，是顶部整体暗色调的一抹活力调剂，增加了场域中吃火锅的热闹氛围感。

Bearing the concept of “factory” in mind, we used scenes and features related to the theme in the whole space design. We had made various attempts and design exercises on the theme. After repeated deliberation, we decided not to cover the exhaust pipe at the top of the space. These exposed pipes are not only important functional pipes, but also essential elements of the factory theme. The traverse I beam under the exhaust pipe was used to install the lifting device and the overhead rail factory plate. The hexagon rivet was specially selected to install the pulley of the factory plate, to highlight the sense of the functional structure of the factory theme. The factory plate printed with the slogan, yellow alternating with silver, hangs from the top, which modifies the overall dark tone top and increases the lively atmosphere of the site.

顶部正中硕大的八面喇叭和LED屏幕将三折翻广告灯箱环绕其中，吃着火锅猛一抬头，仿佛能听到从喇叭里正在播报厂规厂纪和年代感音乐，这一设计组合是整个空间的巧思重点之一，是对下方规矩排布的座位的一种向上趣味延伸，我们希望空间是年轻化而有活力的，就像品牌每日经营到点年轻员工们都会随音乐起舞，空间中出现的一切道具都应该是能为品牌理念附能的–热闹开心。另一设计亮点是空间一侧的联排卷帘门，在亮黄的slogan标语加持下营造了厂房车间的空间场景。

The large octahedral loudspeaker and the LED screen embedded with the three-picture Ad light box are located in the middle of the top. Looking up suddenly, as if you can hear factory rules and regulations and music of the times being broadcast from the loudspeaker. This design portfolio is one of the key points of the whole space and an interesting upward extension of seats well-arranged below. We hope that the space is young and energetic. Young employees would dance to the music at a certain time every day. All items in the space should be able to energize the concept of the brand — lively and happy. Another design highlight is the rotating mechanical cabinet which simulates the manual archives room of the workshop. It is ideally suited to separate the space and display products.

奶茶车间用以生产怂火锅的特色奶茶，机能的结构设计取材于真实的工厂日常，最后呈现的这个小空间有一种工厂中央调控室的紧凑感。店面的门头我们用断壁强调了“工厂施工中”的状态，巨大的彩色油桶和管道是主题不能缺少的元素。门口的接待台由胶带捆绑的油桶和手推车组合而成，有别于平日常见的沉闷木台。

The milky tea workshop is used to produce special milky tea. Its functional design is sourced from real factory life. The small space finally displayed has a compact layout of the central control room of the factory. The broken wall used for the signboard emphasizes the state of “under construction”. Huge colorful oil drums and pipes are indispensable elements of the theme. The reception desk at the entrance is made up of oil drums and trolleys bound with adhesive tape, which is different from the common dull wooden desk.

整个空间我们都围绕着“制造厂”这一概念进行着设计，呈现热闹喧嚣、热气腾腾的活力感是设计精神所在，力求将品牌的力量以空间的形式传达给顾客，希望来怂火锅的你能用一顿火锅的时间提醒自己：“开心就好！”

We design the whole space centering on the concept of “factory”, display a sense of life and vigor, strive to convey the power of brand to customers in the form of space, and hope that you can remind yourself with a hot pot that “Just be happy”.