No matter in the extraordinary period of the current epidemic or in the longer term, the whole society’s emphasis on health and life is rising to an unprecedented level. This time Joy Season cooperated with the British design and innovation consultancy PDD to jointly create a new image for China Healthcare IoT Innovation Center. At this special time, Joy Season have added a little more light to the world in their own way through the practice in the field of health care.
The second when a visitor’s pupils enlarge for a space while he walks in, is defined as a “glowing moment” by Joy Season. During the practice of Joy Season, space and installations are regarded as a window through which one can communicate with the world. Obtaining these “glowing moments” is our mission.
China Healthcare IoT Innovation Center is rooted in the medical area, which is most urgently demanded by patients. In the context of implementing the Healthy China Strategy, it unites governments at all levels, hospital, experts, and enterprise representatives, in order to promote and implement the integrated diagnosis and treatment solutions in more regions. As of October 2019, the program has been put in practice in more than 4,100 hospitals, benefiting more than 4,300,000 patients.
As the first impression that the visitors enter the showroom of China Healthcare IoT Innovation Center, the lobby needs to provide a strong image. In addition to meeting basic functional needs, it is more about displaying an image of the protect for health and hope for life.
Our proposal simplifies the concepts to the extreme, and then renders and interprets to the fullest. Abstract the opposite relationship between health and illness into light and darkness. It can be imagined that, when suffering from illness, a good medical plan is the light bringing health and hope. This light should be peaceful and steadfast, filling people with awe. Therefore in this design, the concept by Joy Season is “light of life”. Let the entire project light up and emit light, so that the light is distributed throughout the space, making the entire space a “light field”. Every visitor entering the showroom will be attracted by this light, stop and ruminate.
To express light is an eternal theme. This time we choose a more durable and controllable artificial light source to create an orderly light atmosphere. The design abandons complicated and symbolized decoration, and instead, only uses light grids to create a futuristic light space. The space made of light grids is stable and rhythmic, composing a future poem about health and life.
Light turns into figurative from abstract, and it becomes reachable. The soft film light box is used to eliminate the glare of artificial light sources, and the entire light source is from soft luminous surfaces. These luminous surfaces build the light walls and ceiling of the lobby in the way of space composition. The main function of the lobby is to gather and guide the visitors. The first thing you see when you step into the lobby is space of light grids, which is composed of the ceiling, walls and floor. This area is for visitors to take photos. The screen to the right for the promotional video is embedded in a light wall. The security gates on both sides correspond to different visitor circulations. The bag-check space behind the reception desk conveys the only bright color in the entire venue, and the bright purple-red color adds more space hierarchies. Materials and techniques are just the vocabulary to narrate this space, and form is the result to present, but these are not the starting point of the event.
“Glowing moments” and “synaesthetic moments” are the start point of Joy Season. Therefore, we always see ourselves as a curious and sensitive child, to feel the light, feel the heat, feel the joy, and feel the unknown. Then use the design language to narrate the story of the space. We hope to get resonance with visitors from the level of human sympathy.
We have embraced the idea that figuration is always limited, and only imagination and feeling is infinite.
This surrealistic space of light allows visitors to escape from the complex reality, step and immerse themselves in the light field. This future poem of light creates an atmosphere associating life and health. This space, at the same time, is the way for us to enter the beautiful vision of life and health from reality.
Project Name：Design for the lobby of China Healthcare IoT Innovation Center
Design Firm： Joy Season studio
Project Design Team： Xingchen Lu， Hector Liang， Johnnie Zhao， Mabon Wang
Partners： PDD INNOVATION
Project Customer： AstraZeneca
Built Area： 240㎡
Completion Date： Jul，2019
Translation： Chen Sun