当国民零食品牌亲亲在上海设立全新的办公总部时，邀请JYDP间睦设计进行室内焕新设计。JYDP思索该办公场域不仅要为亲亲不断扩大的线上和线下团队提供激励交流和协作的空间，还应呼应品牌始终秉持的企业理念——“better food ， better life”。伴随着亲亲食品品牌的全面升级，JYDP以品牌全新logo——“微笑的嘴角”的平面元素为设计灵感，致力为品牌打造独立与共享兼容、工作于休闲并济的多功能办公空间，助力企业业务发展和彰显人文关怀。
When JYDP was invited to design the new office for Qin Qin, a national snack brand in China, we ponder that the office should not only provide incentive communication and work space for their expanding teams, but also incorporate with the brand‘s philosophy – “better food, better life”. With the upgrading of Qin Qin brand, JYPD’s design draws inspirations from their new logo – “the smiling mouth”, and is committed to creating a multi-functional office with independent, co-working as well as leisure space. The ultimate goal is also to empower help the business development of Qin Qin and deliver the humanity care embedded in the brand.
JYDP takes cues from the graphic elements of “the smiling mouth” – the two symmetrical circles representing the core of happiness, while in the office space, they mean an open and energetic leisure area; the curve connecting the two circles in the middle is the “mouth”, which is the “bridge” for communication, while in the office space, it means a shared area for communication and co-working. The designer has applied the symbols of the graphic elements to the office layout, defining the whole space to the symmetrical left and right areas, and reasonably allocating to different departments. Additionally, the two circular areas situated in both sides form the pantries for people to relax, while the curve part was planned to generate the reception and the passageway connecting the left and right sides. Discussion areas and conference rooms of different sizes are set up on both sides to meet the needs of various meetings and training. In the overall space, the lively red and the dotted auxiliary graphics extracted from the brand‘s VI are employed to unify the color pattern and all the details, creating a creative, dynamic, modern office space.
When thinking about how to maximize the 1004 sqm space, to accommodate more than 180 people, the designer effectively divided the space to different areas with respective functions. The elevator hall has been decorated with Qin Qin’s significant patterns and logos on the perforated panel walls. The vague texture of the brand pattern is hidden in the red background, with the shadows lighting strips from up and down. One can sense the continuity of the design when arriving at the reception which is also made of perforated panels through a glass door. The background was made of a perforated panel wall with dots of different sizes and densities, which graphically forms the perforated curve line to extend the stereo perceptions of two layers. While in the circulation, the wall was designed to connect the left and right symmetrical walkways. The triangle space formed symmetrically on one side of the corridor are set up with storage cabinets and used as a open discussion area. The fan-shaped space behind the background wall of the reception were designed with four small consecutive conference rooms. The space opposite the conference corridor by the window are planned as two training and meeting rooms which can be flexibly separated. The gradient red carpet of the corridor echoes the ceiling at the reception, and the curve design is also derived from the inspiration of Qin Qin‘s new logo.
Qin Qin Office is a creative corporate workplace with open and sharing space designed by JYDP in the context of quite a compact interior. Reasonable divisions, juxtaposed with unified design language enable the space to possess different layers and the overall coherence. With the graphic inspirations of “the smiling mouth”, the perforated panels, the lively red lighting belts and the customized pedants that were continuously used in the interior aimed to present a sophisticated ambient which is unique to Qin Qin. JYDP’s design also adhere to the brand‘s philosophy – “constantly creating joyful and moving moments”, suitable for every user to experience different work accomplishments and daily life happiness.
Project Name：Qin Qin Office
Architect/Interior Designer：JY Design Practice
Completion Date：May, 2020
Design Team：Michelle Sun (Leading Designer), Leah Li, Shirley Wang
Materials：metal perforated panel, carpet, floor tile, felt acoustic panel, wood veneer