bilibili – A voice platform for new lifestyle
bilibili, also called b-Station, started up from promoting ACG, and gradually developed into a bullet-screen (Danmu) video-sharing website, which recently became one of the most significant online gatherings for young Asians. It is also a self-expressed online virtual stage in the new generation. At the end of 2020, bilibili held up its first sizeable offline carnival event called < bilibili World2020 >. Our team was also invited to participate in the event and design with the theme named “Future Living Style.”
主题馆以「Mountain Toys」、「Unbox Chunk」、「SML玩具房间」三大玩具品牌为核心，结合它们IP中蕴含的中国大陆、香港与韩国，三地迥异的潮流文化元素，共同创造、勾勒出未来年轻人的生活模样，透过展会空间规划揭示 bilibili 由一个以动漫爲主的平台，转向成为新生活方式的发声窗口。
The theme pavilion is comprised of three toy brands, including “Mountain Toys,” “Unbox Chunk,” and “SML Toy Room.” By Emerging the elements of local trendy culture (in China, Hong Kong, and Korea) with the essences extracted from the IPs mentioned above, the design team sketched out the future profile of the young lifestyle. Meanwhile, bilibili successfully transformed the central animation platform into an uttering window for new lifestyle.
Blind Box – Anticipate surroundings with unpredictability
本次展会设计以「盲盒」为主要概念，盲盒是一种内含设计师玩具、动漫或影视周边商品的盒装玩具，购买者须在拆开包装后才知道内容物为何。作为近年时下年轻人流行的二次元 (Two dimensions) 社交娱乐，盲盒的有趣之处在于其不可预期性，每次购买都有「不知会抽到哪一只」的惊喜，惊喜过后，这些爱好者再以抽到的IP和其他朋友、同好交换，进而达到社交目的。
This exhibit design aims to achieve the main concept of “Blind Box,” which may have related products of designer’s toys, animations, and movies inside the toy box. Purchasers need to tear off the packaging to know what’s in the box. Nowadays, the young gather blind boxes to pursue unexpected Two dimensions satisfaction in an entertaining social context. The notion of “Don’t know which one to get” motivates them to get another one (IP), exchange with other friends or end up to reaching the goal of social interaction.
The unique “surprise” of the blind box comes from the designer toy itself and the latter interactions between players and collectors, which form the unpredictable human connections. The exhibit design developed from the concept of “Blind Box” links the site, living, and Post-Dimensions together to make space opportunities to interact. Our team try to reconstruct human’s anticipation of “home” in rapid metropolitan life, and build a surprising field with everyday experiences as if we opened the “Blind Box”.
Future Home – Personalized living of Post-Dimensions
The main goal of the traditional exhibit space is to display items. Instead, our team takes“Modern New Living Style”as the theme , and build up the appearance of living space in Post-Dimensions Time with a large amount of furniture, interior decorations, and IPs Display from three different brands. From design perspectives, decoration style is not in the mainstream; however, emphasizing how to present different ways of personalized living styles is more important. In addition, we plie up a few boxes to construct interior exhibit space, and leave maximal room for the outer part of public space to create a unique uttering stage for the young age.
三天展会期间针对二次元的三个不同阶段主题－以动漫为核心的二次元 (Two dimensions) 1.0、以艺术为核心的二次元 (Two dimensions) 2.0，以及强调后次元生活的二次元 (Two dimensions) 3.0，举办各种交流演讲、线下活动与现场调研。这个整合个性化居家空间、潮玩发展史及潮流玩具展示的设计场域内，体现在线连结线下的一体化思维，进而回应未来生活的发展趋势。
The three-day exhibition is divided into three different stages, including animation-driven Two dimensions (1.0), art-driven Two dimensions (2.0), and Post-Dimensions-driven Two dimensions (3.0). A variety of lectures, offline events, and site investigations took place in the space. This designed field not only integrated personalized home space, designer toy history and display, but also unified online and offline to adapt to the developing trend of future living.