空间是品牌价值呈现的重要载体，从材质选择到肌理形态；塑造品牌价值的高度一致。
Space is an important carrier for presenting brand value,From material selection to texture morphology; Highly consistent in shaping brand value.
HOLLY SUPER位于郑州龙湖金融岛，该区域是郑州新区集金融办公、商业和旅游观光为核心的新型区域，也是国内第四大经济区——中原经济区的金融中心。LubanEra·Design创始人Bobo用HOLLY SUPER空间这一具象载体，对外传递品牌态度，以此强化买手店本身与其顾客的双向信任关系，完成属于HOLLY SUPER品牌的迭代与进化。
Holly SUPER is located on the Longhu Financial Island in Zhengzhou. This area is a new type of area in the Zhengzhou New Area that integrates financial office, commerce, and tourism. It is also the financial center of the fourth largest economic zone in China – the Central Plains Economic Zone. LubanEra · Design founder Bobo uses the HOLLY SUPER space as a concrete carrier to convey brand attitudes to the outside world, thereby strengthening the two-way trust relationship between the buyer store itself and its customers, and completing the iteration and evolution of the HOLLY SUPER brand.
鲁班精神 · 匠心营造 · 专注极致
Lu Ban Spirit·It’s a work of art· Focused to the Max
在建筑中，装饰和装潢是非本质的，空间的创造才是本质的。
In architecture, decoration and decoration are not essential, the creation of space is essential.
▲轴侧图
▲效果图
LubanEra·Design创始人Bobo从不去追求所谓的设计风格，一直探寻的是美学给空间创造的商业价值。摸索出一种含混、不定性的空间状态。尝试暂时“忘记”空间本身，通过对品牌基因和服装的观察解构寻找能够明确空间形态的元素，以直接不失细节的方式实现设计与品牌的一致性，塑造一个兼具形式美、事件性和品牌辨识度的线下空间。
LubanEra · Design founder Bobo never pursues so-called design styles, but always explores the commercial value that aesthetics create for space. Explore a vague and uncertain spatial state. Attempt to temporarily “forget” the space itself, by observing and deconstructing the brand genes and clothing to find elements that can clarify the spatial form, and achieve consistency between design and brand in a direct and detailed way, shaping an offline space that combines formal beauty, event and brand recognition.
“形式语言的纯粹”
Purity of formal language
塑造自然流线型的结构，是对功能布局的结构重组，使服装展销区域拥有更完整、纯粹的展示面，巨型弧形造型墙引导顾客自然的进行空间探索，提供更清晰高效的流线。
Creating a naturally streamlined structure is a restructuring of the functional layout, providing a more complete and pure display area for clothing exhibitions and sales. The giant curved shaped wall guides customers to explore space naturally, providing clearer and more efficient flow lines.
“空间的温度与尺度”
Temperature and scale of space
“流动空间“是一个设计的体量之间的空间，它贯穿整个建筑物，连接所有的空间，创造一个平和的节奏。在这个空间中游移意味着发现惊喜，就像在树林里散步，每个人都在自己寻找一条路径，感受着空间序列和尺度的独特魅力。对于它们存在于空间里的序列和尺度，合理的以人的皮肤去解读静物的纹理、重量、密度和温度。顾客也是空间创作的一部分LubanEra·Design创意总监，致力于重新去构建顾客、动线、商品和陈列之间的相互关系。
Flowing space It is a space between designed volumes that runs through the entire building, connecting all spaces and creating a peaceful rhythm. Wandering in this space means discovering surprises, just like walking in the forest, where everyone is searching for their own path and experiencing the unique charm of spatial sequences and scales. For the sequences and scales that exist in space, it is reasonable to interpret the texture and weight of still life using human skin Density and temperature. Customers are also a part of space creation, and LubanEra · Design Creative Director is committed to rebuilding the interrelationships between customers, circulation, products, and displays.
“内外之间”
Between inside and outside
服装与空间的融合谁都不可喧宾夺主，因此空间侵略性的退让，构造一种生活场景，展陈方式可聚可散，自由组合。同时设计师有着超越潮流之外的感性认知，在感性与理性、内在与外在之间，在空间中形成独特的生存状态。
The fusion of clothing and space cannot be dominated by anyone, so the aggressive retreat of space creates a living scene, and the exhibition style can be gathered or dispersed, freely combined. At the same time, designers have a sensory cognition that goes beyond the trend, forming a unique survival state in space between sensibility and rationality, inner and outer.
LubanEra·Design创意总监Bobo，通过组合和并置不同元素，形成了一个衔接得当的设计闭环，为消费者带来丰富的空间体验，无论是空间的分层、拉伸、留白还是反射，都充满了动态的感受，这个寓意破壳而出的设计，代表了HOLLY SUPER主理人的一种生活方式，生活态度。LubanEra·Design创意总监Bobo期望在这个具有独特灵魂的艺术空间中，实现艺术与商业的共融共生，顾客在购买商品的同时，更能感受到HOLLY SUPER主理人的故事、生活方式，生活态度以及对美好事物的认知。
LubanEra · Design Creative Director Bobo has created a well connected design loop by combining and juxtaposing different elements, bringing consumers a rich spatial experience. Whether it is the layering, stretching, blank space, or reflection of the space, it is full of dynamic feelings. This design, which breaks through the shell, represents a way of life and attitude of HOLLY SUPER managers. LubanEra · Design Creative Director Bobo hopes to achieve a symbiotic blend of art and business in this unique artistic space, where customers can not only purchase goods but also feel the story, lifestyle, attitude, and awareness of the HOLLY SUPER manager.
“场所精神”
Spirit of place
我们希望顾客置身于⼀个互动的空间⾥⾯，⼈、物、景的构成，既和谐如画，又流动如乐章。顾客围绕商品体验⾛动，感受空间里有层次和节奏的变化。独特的装置在空间内构筑出⼀种奇妙的⾃然物理状态，兼备柔与力的质量感、舒适的利落块⾯、温柔的细腻曲线，所有的感受与视角随着顾客的运动⽽变化，带来丰富的空间互动感受。
We hope that customers can immerse themselves in an interactive space, where the composition of people, objects, and scenery is both harmonious and flowing like music. Customers move around the product experience and feel the changes in hierarchy and rhythm in the space. The unique device constructs a wonderful natural physical state in the space, combining a sense of quality of softness and strength, comfortable and sharp blocks, and gentle and delicate curves. All feelings and perspectives change with the customer’s movement, bringing a rich sense of spatial interaction.
“共融共生”
Symbiosis
以形达意，一语往往承担着多重含义，简约的基调下，体块与线条的珠联璧合，将吸引力聚焦于关注人与空间和品牌的互动上。在惯有的商业逻辑上，以人在其中的行为和体验为基点，纳入了空间，物，去架构空间与展示的主体，所有要素的共融，成为其中不可分割的主角，促成人与物，人与空间，人与时尚精神等不同层面的碰撞关系。
To convey meaning through form, a word often carries multiple meanings. In a minimalist tone, the perfect combination of body and lines focuses on the interaction between people, space, and brand. In the conventional business logic, based on the behavior and experience of people in it, space and objects are incorporated to construct the main body of space and display, and the integration of all elements becomes an inseparable protagonist, promoting collision relationships between people and objects, people and space, people and fashion spirit at different levels.
“空间情绪”
Spirit of place
空间的自我表达与情绪语言往往通过色彩、材质与光线的运用调度加以体现，它们不仅赋予空间独立的性格，更给予进入者渐进式地感官体验。木饰面与不锈钢构筑的利落块⾯的服装陈列区域，柔和线条给人慰籍与舒适，冰冷理性的不锈钢材质在温润的⽊饰⾯搭配下，呈现出温柔的感知。
The self-expression and emotional language of space are often reflected through the use and scheduling of colors, materials, and lighting. They not only give the space an independent personality, but also provide the entrant with a progressive sensory experience. The clothing display area is made of sharp blocks made of wood veneer and stainless steel, with soft lines that provide comfort and comfort. The cold and rational stainless steel material, when paired with warm decorations, presents a gentle perception.
“个性与理念”
Personality and philosophy
商品是空间的主角，而空间作为一个具有包容性的容器，能够保持商品的独立个性和空间服务于人的本质。展示的装置结构以序列的形式分布于空间，将功能动线彼此关联，当所有商品被陈列其中，空间以最真实可被感知的形态，将品牌的个性与理念传达给每一位消费者。
Commodities are the protagonists of space, and space, as an inclusive container, can maintain the independent personality of commodities and serve the essence of human beings. The displayed device structure is distributed in a sequential form in the space, linking the functional lines with each other. When all products are displayed, the space conveys the brand’s personality and concept to every consumer in the most authentic and perceptible form.
▲平面图
▲立面图
项目信息——
项目名称 |HOLLY SUPER
项目地址 | 中国·河南·郑州·金融岛
项目类型 | 商业空间
项目面积 | 400㎡
完工时间 | 2023.07
设计公司 | LubanEra·Design鲁班时代建筑装饰设计
公司官网 | www.lubanera.com
创意总监 | 陈洪波
设计团队 | 甘澳，刘志鑫
空间摄影 | 聂晓聪
