空间是品牌价值呈现的重要载体，从材质选择到肌理形态；塑造品牌价值的高度一致
Space is an important carrier for presenting brand value,From material selection to texture morphology; Highly consistent in shaping brand value.
真正的时尚源于个性，探索和创意，LubanEra·Design创始人Bobo有着超越潮流之外的感性认知，在感性与理性、内在与外在之间，在空间中形成独特的生存状态。通过对MOMOYA品牌的深入剖析，将空间美学的恒定经典性作为塑造品牌空间的核心要素。
True fashion stems from individuality, exploration, and creativity. Bobo, founder of LubanEra · Design, has a sensory perception that transcends trends, forming a unique survival state in space between sensibility and rationality, inner and outer. Through in-depth analysis of the MOMOYA brand, the constant classicism of spatial aesthetics is regarded as the core element in shaping the brand space.
鲁班精神 · 匠心营造 · 专注极致
Lu Ban Spirit·It’s a work of art· Focused to the Max
时光清浅处
一步一安然
——宋代·李清照·《愿时光清浅，许你安然》
▲轴测图
▲效果图
不追求所谓的设计风格，只探寻美学给空间创造的商业价值。这是LubanEra·Design创始人Bobo的设计创新之道，深入思考现代商业的核心需求，将空间视为传递品牌灵魂的媒介。利用空间秩序与结构关系，以及空间体验感，对品牌进行创新解构，结合层出不穷的产品和陈列的协调搭配，与空间完美融合，这种理性与感性的交织，形成了一种独特的艺术表现方式。
Not pursuing so-called design styles, only exploring the commercial value that aesthetics create for the space. This is the design innovation path of LubanEra · Design founder Bobo, who deeply considers the core needs of modern business and regards space as a medium to convey the soul of the brand. By utilizing spatial order and structural relationships, as well as spatial experience, the brand is innovatively deconstructed, combined with the coordination and combination of endless products and displays, perfectly integrating with space. This interweaving of rationality and sensibility forms a unique artistic expression.
“空间秩序”
Spatial order
步入空间，映入眼帘的是视觉艺术，令人仿佛置身艺术展厅。形态各异的块体巧妙地捕捉射出的光线，使视觉效果更加丰富。不同形状的块体，形成了一种有趣的围合区域，构筑出独特的空间语言。
Entering the space, what catches the eye is visual art, making it feel like being in an art exhibition hall. The blocks with different shapes cleverly capture the emitted light, making the visual effect more diverse. Different shaped blocks form an interesting enclosed area, creating a unique spatial language.
“多巴胺的愉悦“
The pleasure of dopamine
以细微反衬宏观，通过细节窥见整体，室内灯光与轻泻的自然光交织融合，塑造出的光影变化，激发出了人与空间之间的微妙情感互动。舒适感得以充分展现和诠释，让顾客在进入空间中就可以加速多巴胺的分泌从而获得愉悦，这种愉悦就是掏空钱包，为体验买单的契机。
By contrasting the macro with subtle details, we can see the whole through details. The interweaving and fusion of indoor lighting and light natural light create changes in light and shadow, which stimulate subtle emotional interactions between people and space. Comfort can be fully demonstrated and interpreted, allowing customers to accelerate dopamine secretion and obtain pleasure upon entering the space. This pleasure is the opportunity to empty their wallets and pay for the experience.
“力量与美”
Strength and Beauty
天然石材独有肌理，视觉观感，如同静默的艺术品，贪婪的包裹在空间重要的形体中。自然有机的形态为空间带来延绵的张力，呈现力量与美学的完美结合。
Natural stone has a unique texture and visual appearance, like a silent artwork, greedily enveloped in important spatial forms. The natural and organic form brings continuous tension to space, presenting a perfect combination of power and aesthetics.
“和光同尘“
Same dust as light
“和光同尘，与时舒卷”，体块在光的余韵中穿插、叠合、交错，为空间增添了丰富的层次变化。简单的色彩和线条勾勒，直白而朴素的诠释着独属于空间的“本意”，平衡了空间尺度和外在所带来视觉享受，保留服装品牌个性的同时营造松弛感，舒适悦目，怡然自得。
“Along with light and dust, rolling with time”, the blocks interweave, overlap, and interweave in the lingering charm of light, adding rich hierarchical changes to the space. Simple colors and lines outline the “original intention” of space in a straightforward and simple way, balancing the scale of space and the visual enjoyment brought by external factors. While retaining the personality of the clothing brand, they create a sense of relaxation, comfort, and contentment.
“褪去繁华”
Fade the hustle and bustle
摒弃复杂且无意义的装饰，用最基本的设计语言来诠释真实的美。天地墙一体的微水泥，使得整个空间更具完整性和统一性。细腻的微水泥、粗砺的石头，散发着岁月醇香的木饰面，不同材质的组合，形成视觉张力与质感碰撞。
Abandon complex and meaningless decorations, and use the most basic design language to interpret real beauty. The micro cement that integrates the heaven and earth walls makes the entire space more complete and unified. Delicate micro cement, rough stones, and wood veneer exuding the fragrance of time, the combination of different materials creates visual tension and texture collision.
“引导美学”
Guiding Aesthetics
结合当代艺术思维，深入探究空间与消费者之间的紧密联系。以理性思考为指导，规划空间本质。在这个过程中，将商品文化融入其中，用美学来引导消费者去购物,创造一个了充满无限可能的商业空间。
Combining contemporary art thinking, delve into the close relationship between space and consumers. Guided by rational thinking, plan the essence of space. In this process, integrating product culture and using aesthetics to guide consumers to shop creates a commercial space full of infinite possibilities.
▲平面图
▲立面图
项目信息——
项目名称 |MOMOYA
项目地址 | 中国·深圳·前海印里
项目类型 | 商业空间
项目面积 | 100㎡
完工时间 | 2023.10
设计公司 | LubanEra·Design鲁班时代建筑装饰设计
公司官网 | www.lubanera.com
创意总监 | 陈洪波
设计团队 | 甘澳，刘志鑫
空间摄影 | 聂晓聪
