鲁班时代 | DGVI (第迹维爱)

经典重塑

Remodeling classics

空间设计可以跨越时空，可以超越时光，可以穿越未来，对话当下。

Space design can span time and space, time, future and present.

鲁班精神 · 匠心营造 · 专注极致

Lu Ban Spirit·It’s a work of art· Focused to the Max

设计是拒绝任何规则与典范的，本质就是不断地超越与探索。

The essence of design is to constantly transcend and explore.

一斯塔克

品牌简介

Brand Profile

DGVI秉持“工匠精神”，二十年来从未停止探寻服装与艺术的结合，2022年全新升级启航。DGVI面对未知挑战的开篇：“重塑“既是革新，又是起点；尊重经典权威的一切；不再追究出处，而将注意力集中在去处，创造一个新时代的DGVI！让新贵女性的魅力得到完美的回归。

Adhering to the “artisan spirit”, DGVI has never stopped exploring the combination of clothing and art for 20 years. In 2022, it set sail with a new upgrade. The opening of DGVI facing unknown challenges: “Remodeling” is both innovation and starting point; Respect everything of classic authority; Stop looking for the source and focus on the destination to create a new DGVI! Let the charm of upstart women get a perfect return.

全新的品牌理念，原始的品牌空间形象已然不能满足其需求。特意邀请LubanEra·Design创始人Bobo对品牌空间形象进行升级。

The brand-new brand concept and the original brand space image can’t meet their needs. Bobo, founder of LubanEra·Design, was specially invited to upgrade the brand space image.

▲轴侧动图

▲轴侧图

重塑自我

Reinvent Yourself

一直以来我们所追寻的，不仅仅是设计语言和设计手法本身，也在更多的思考：如何高度整合市场需求，运营功能和空间美学，为品牌提供探索设计的新方向；如何把陈旧的规则和现有的秩序揉碎再重组，完成蜕变与重塑。

All along, what we have been pursuing is not only the design language and design techniques themselves, but also more thoughts: how to highly integrate the market demand, operation function and space aesthetics, and provide a new direction for brands to explore design; How to crush the old rules and the existing order, reorganize them, and complete the transformation and remodeling.

我们希望以国际化的视野，通过融入、碰撞、体验，将人与空间的关系多维展开，为消费者创造全新的消费记忆画面，同时也希望弱化空间里设计的存在感，更多体现空间与人的融合感，赋予空间自由理解的艺术性。

We hope to expand the relationship between people and space from an international perspective, through integration, collision and experience, and create a brand-new consumption memory picture for consumers. At the same time, we hope to weaken the sense of existence in space design, more reflect the sense of integration between space and people, and endow space with the artistry of free understanding.

涅槃重生

Nirvana rebirth

本次设计以“重塑”为整体概念主题，空间布局上，摒弃色彩分区带来的零碎感，经典的黑白灰色调建构整个空间，不同材料的交叠，将序列级层次，艺术以及光影美学置于当代设计语境中。

This design takes “remodeling” as the overall conceptual theme. In terms of space layout, it abandons the fragmentary feeling brought by color division. The classic black, white and gray tones construct the whole space, and the overlapping of different materials puts the sequential level, art and light and shadow aesthetics in the contemporary design context.

不锈钢+石材+玻璃组合而成的展台，冷峻，质感理性，与空间设计相得益彰。二者交加，一眼就可以让顾客感受到DGVI全新的品牌理念。

The booth made of stainless steel+stone+glass is cold and rational, which complements the space design. Together, customers can feel DGVI’s brand-new brand concept at a glance.

空间是品牌价值呈现的重要载体，从材质选择到肌理形态；塑造品牌价值的高度一致。空间采用了线条纹理感较强的石材，半透的阳光板，微水泥，不锈钢介入空间，LubanEra·Design利用空间来传达品牌的价值，诠释品牌格调及文化精神。

It is an important carrier of the brand value of space, from material selection to texture form; A high degree of consistency in shaping brand value. The space adopts stone with strong line texture, semi-transparent sunlight board, micro-cement and stainless steel to intervene in the space. LubanEra·Design uses the space to convey the brand value and interpret the brand style and cultural spirit.

猎豹美学

Cheetah Aesthetics

比例、形体、材料、光线，细节……有形的美学设计语言在空间中被赋予无限的想象空间，空间关系与场域秩序讲被重新定义。LubanEra在解构了品牌先前的痛点和诉求后，再结合对现场空间的理解，决定以风驰电掣的“猎豹”为原型，将其转化为空间设计的概念元素，解构空间艺术。

Proportion, form, material, light, details … The tangible aesthetic design language is endowed with infinite imagination space in space, and the spatial relationship and field order are redefined. After deconstructing the brand’s previous pain points and demands, and combining with the understanding of the scene space, LubanEra decided to take the galloping “Cheetah” as the prototype, transform it into the conceptual elements of space design, and deconstruct space art.

通过对“猎豹”的“解构与重塑，借由现代主义的设计语言和设计手法，使得“猎豹”这个元素，以不同样貌，不同材质，不同形式，贯穿整个空间，组成了一系列的视觉焦点。

Through the deconstruction and remodeling of “cheetah”, with the help of modernist design language and techniques, the element of “cheetah” runs through the whole space with different appearances, materials and forms, forming a series of visual focuses.

突破界限

Break through boundaries

在寻求自我突破中，LubanEra与DGVI品牌携手，突破时装与空间的美学界限，在结构化重塑、艺术化创新、美学场景诠释的多维视角上，达成共识。建构出专属于DGVI品牌的空间设计美学。

In the search for self-breakthrough, LubanEra joined hands with DGVI brand to break through the aesthetic boundary between fashion and space, and reached a consensus on multi-dimensional perspectives of structural remodeling, artistic innovation and aesthetic scene interpretation. Construct the space design aesthetics exclusive to DGVI brand.