Spacemen Studio | Urban Bloom

Spacemen 操刀设计了 Braun Buffel 最新的旗舰店，并由此开启名为 “Urban Bloom”（城事绽放）的概念空间系列。出于实验目的，任务书希望尝试将人性化设计置于设计内涵之前，创造一个介于画廊和实验室之间并具有视觉冲击力的概念空间，以吸引人们进入商店。

Spacemen has designed the latest flagship for Braun Buffel, the first in a series of conceptual spaces entitled ‘Urban Bloom’. Conceived somewhere between a gallery and a laboratory, the brief called for a concept with the visual impact to draw people into the store with the intention to experiment with human interest taking prec-edent over design intention.

该空间摒弃传统的轻奢理念，追求极致的极简主义。中央摆设围绕一棵高至天花板的真树进行抽象演绎，带来身处实验室的科幻感。在商店的开放式布局中，覆盖在青苔下的装置呈现出自然的轮廓，给予人们片刻的宁静，建筑与雕塑形式融为一体，赋予空间独特的魅力。

Eschewing the traditional concept of luxury in favour of a maximal minimalism approach, the centerpiece of the space is an abstract interpretation of a living tree sprouting from the floor through to the ceiling, like an experi-ment growing in a sci-fi lab. The moss-covered installation’s organic silhouette creates a calming contrast with the open plan layout of the store that aims to merge architecture with sculpture, giving unique identity to the space.

在空间中大面积使用的淡色石膏墙下，中心由宝石组成的玛瑙墙和柜台成为目光吸睛的焦点，让产品在购物者面前脱颖而出。

Against a base of pale plaster walls which is used throughout the space, a composition of precious stones with onyx walls and counters take centre stage drawing focus to the displays allowing the products to stand out to shoppers.

店门口是一对相同的绿色翡翠大理石柜台和玻璃橱窗展示着小型皮革制品。天然绿色纹理与其他亲水主题空间形成视觉上的呼应。再往里走，橙色的玛瑙展示柜台为商店注入生机与活力。

A pair of matching green jade marble clad counters with glass vitrines display small leather goods at the front of the store. Its natural green grains provide a visual connection with the rest of the biophilic themed space. Further in, orange onyx display counters add punchy accents into the store.

商店的后端是一个全透明的玻璃展示柜搭配清透翠绿的玛瑙特色墙。顾客等候区选用两件定制家具；一把由同样的绿色缟玛瑙制成的弧形长凳和一把橡木扶手椅。

The serene green onyx feature wall which sits at the end of the store is accompanied by a display counter con-structed entirely out of clear glass. Two bespoke pieces of furniture were designed for the waiting area for cus-tomers; a long curved bench fabricated out of the same green onyx and an oak armchair.

自然与艺术的有机结合，高雅与未来感共存的美学重新诠释了未来的零售品牌店内环境，给客户带来引人入胜，身临其境的沉浸式体验。

Through artistry and nature, the elegant and futuristic aesthetic redefines the future of brand’s in-store retail environment into an immersive, engaging, and compelling experience.