The project is located in the office building of Global Metropolis Plaza in Zhujiang New Town, Guangzhou.CHARMANCE is a store that integrates temperature emotional design, masterpiece, and Orphan collections.A private customized brand of high-end jewelry dedicated to providing unique image solutions for jewelry aesthetics.


Based on the brand concept and relatively private business model.The designer sets the sunken booth area for communicating with people as the central area.The jewellery display is presented around the center by an integrated display cabinet on the wall.Instead of the large-scale stacked showcases in the past, the designer controls the proportion of each unit of jewelry display so that each piece of jewelry has a relatively clean display background.In conjunction with the circulation that is in the shape of a back shape, through the turning of the circulation and the conversion of light and dark, it enriches the sense of space and mystery.It is used to create a “treasure hunt” space with ups and downs.

隐 Hidden


Small hidden in the mountains, big hidden in the city


Contrary to the bright office building aisles,The overall dark gray tone is the only exquisite acrylic LOGO that enjoys the light, falling on the stone paint and curved wall is simple but mysterious.The designer moved the original gate inward, leaving a place for guests to stop briefly, so as to retreat and enter, while reducing the buffer outside and inside the house.


On the 2.8-meter-high gray gate, the designer left a long slender gap in the door.Let the after-light of the showcase seep through the gap, and you can glimpse a corner of the showcase when you look along the light, so that guests will arouse curiosity while stopping.


The designer takes the entrance hallway to the passage as a prelude to pave the way for entering the main space.The wall extends from the porch to the interior, and the cooperation with the high display cabinet creates a strong sense of passage.Looking along a light bar on the wall, sunlight pouring out from the corner, as if finding an exit to the outside world in a cave.The inner walls of the display cabinets in the dark passages also use stone-grain paint to highlight the exquisiteness of the jewelry with the roughness of the stone-grain paint.


Under the guidance of the light to the corner, the designer appropriately raised the corridor surrounding the negotiation area.Cooperate with the light sensation ushered in the turning point to enhance the sense of hierarchy in the space.In addition, a rock covered with natural patterns is quietly placed under the stairs, which is fitted here after precise processing, adding a sense of ceremony for stepping on the corridor.

游 tour


Winding paths lead to seclusion


The ceiling is hung with a series of paper-like screens. The light transmittance of the screens ensures sufficient light in the negotiation area, and blocks the indoor light pollution from high-rise buildings outdoors, and reduces its impact on guests viewing jewelry.


When guests shuttle between the corridors, the shadows of the figures are looming on the screens, and the designer’s real intentions are also reflected. The corridors and the negotiation area ensure a relatively private but not closed scale. If they see each other by accident, it will also reduce the embarrassment of looking at each other. , Adds a somewhat hazy beauty.


The glass door of the showcase adopts a mullion-free design. The simple board surface matches the hidden electronic lock, and the upper and lower cabinet lines are consistent.With the corner and curved paint cabinet body, there is no too much decoration,Only the plane and the line are closely matched,The combination of gray and earth tone, all these preparations are only to create a stage that fully shows the jewelry itself.


There are hidden full-length mirrors at both ends of the showcase

融 Rapport


Harmony in the circle


As the center of the entire space, the negotiation area is based on earth tone and dark green.The two sets of booths are distributed in an enclosure, and they are equipped with a heavy-toned wooden floor as the ground.The area for jewelry display does not increase but decreases, and is presented in the negotiation area in an embellishment manner. The designer intentionally weakens the business atmosphere, making it more like chatting with treasures in a small pavilion in the garden, creating harmony Comfortable atmosphere.







项目地点:中国 广州












Project Information——

Project name:CHARMANCE Jewelry Store


Design Company:Point Depth Design

Interior Design:Lauren Cheng

Design Team:Benson Wong,Chris Chan,Zunxi Chan

Construction:GAOSEN Engineering


Design Time:August 2020

Completiontime:December 2020


Main Material:TONG CONCEPT、Wood floor、Tat Ming Resin floor、Stainless steel、Glass


Lighting:Guangzhou LiSha Lighting