element作为沪上极具个性特色和潮流态度的时尚集合店，无论从定位还是选品上都有自己秉承的理念，不跟风，有品位，有原则，紧紧围绕一种质感生活的理想而展开。除了服饰、鞋包、生活方式产品之外，这次新店更拓展了咖啡、植物、时尚刊物等功能，最终将element的诉求推向了一种都市生活方式的体现。element主理人这次的选址也可谓是神来之笔，在创邑开发的愚园路又一个社区新地标里，这栋有趣的三层小楼将会承载一个时髦品牌的“前世今生”。
As a fashion collection store characterized by unique features and aesthetic taste in Shanghai, element champions its own philosophy and principles consistently etched on the market positioning and product selection. Never following suit, it pays the special attention to presenting the ideal life of high quality and standard. This time, in addition to clothing, shoes and bags, and lifestyle products, the new store has added other func-tions carried by coffee, plants, and fashion magazines.
作为建筑师出身的室内设计师，第一次看到这栋有点点破败的小房子时完全掩饰不住内心的狂喜，同时也确定了这次设计旅程的特别之处，因为品牌和场所都引起了我们强烈的共鸣，那么就和业主一起来一场向心而行的探索之旅吧。一改往昔明确的、流程化的设计工作模式，这次我们想要任性一点，虚拟图纸设计和现场清理发掘平行推进，尝试一种动态生长的设计模式。
At the very beginning of the design, we were impressed by the great match between the selected house and the brand itself. Though not a historically protected building, it is easily reminiscent of the old time. Hence, we deliberately skipped the background research, i.e., reading the history of the building, and let this house tell the story itself, thus generating a comprehensive, purer and less disrupted interpretation. Our job was to conduct the panoramic analysis of the design from the block to the building, and from the outdoor to the indoor. It was our preset goal to fully explore the possibilities of this building and make it a “stage” with element. The spirit of the “stage” and the tone of urban life are revealed by steps in the analysis process, leading us towards a crystal-clear concept of design.
出于对建筑的敏感，我们最初在做项目提案时，就已深刻感受到这栋小房子和element品牌的高契合度，我们可以做些时髦而有趣的事情了。这虽是一栋非历史保护建筑，但它也有着浓浓的时光印痕。我们这次刻意回避了背景调研，不去阅读建筑的历史，而是让房子自己诉说，只用“观看”，我们想获得一种更纯粹的解读。通过从街区到建筑，从室外到室内的全景式设计分析，透彻地解读这栋有点呆萌的小房子（设计师露出谜一样的微笑）。充分挖掘“建筑”的可能性，让它成为一个有“element”的“场”，这成为我们预设的目标。场所精神、城市调性在分析过程中慢慢展露，引领我们逐步走向清晰的设计概念。
We made it very explicit, after the site analysis, that the design of this element store would focus on the house itself, and an experimental fusion of design and non-design would take place here, according to which we would do something and not do some-thing to create the element life “drama/gathering stage”. The usable area of each floor amounting to less than 70 square meters, the magical layout of an indoor staircase and an outdoor one, the structure with a strong sense of old time, and the traces of various renovations and expansions are the unique element of this stage that could be flexibly utilized. “Immersive Theatre”, “The Garden of Forking Paths”, and “parallel space-time” were the keywords recurring in our original design. Finally, we decided to follow the texture of the house and fine-tune it into a “container” in which the story could flow nat-urally in the three-story space.
经过场所分析我们已经非常明确，不同与以往的商场店，这次element的设计将会围绕“房子”展开，设计与“非设计”的一次实验性融合将在这里发生。我们要通过有所为和有所不为，来打造element生活“剧／聚场”。小房子每层不到80平米的使用面积、室内外各一部楼梯的神奇配置、年代感极强的构造形式以及各种改、扩建的痕迹，都是这个场所独一无二的“element”，也是我们可以好好利用的设计要素。“浸没式戏剧”、“小径分叉的花园”、“平行时空”成为最初设计概念里反复出现的词汇。我们要顺着房子自身的肌理，让其成为一个容器，让故事在三层空间里自由流淌。首先梳理出的是硬质空间的基调：简约、中性、自然，这不仅符合品牌的调性，又充分展现了小房子自身的属性。经过手工铲除、精细处理和高压水枪的轮番作业，我们看到了混凝土梁板美妙的木模纹理，以及有些粗糙甚至属于施工瑕疵的混凝土肌理，这是一种无法复制、无法设计的肌理，也正是这所小房子灵魂深处的东西，我们将它充分展现出来。同时二、三楼地面随着清理的逐步推进，也渐渐显露其动人的混凝土色彩和肌理，只做简单的清理和封层就足矣。保留小房子最有灵魂的部分，再配合不同的功能需求，通过陈列道具的主题化设计，我们就开始在三个楼层讲述不同的“故事”了。
The first thing we have identified is the tone of the hard space that is simple, neutral and natural, a trait not only conforming to the brand’s feature, but also vividly demonstrating the attributes of the small house itself. Hence, by applying hand-chipping, high pressure water gun and fine treatment, we finally saw the pleasant wooden texture of the con-crete beams and slabs, as well as some rough or even flawed concrete textures which were hard to be duplicated or designed manually. We deemed it something deep in the soul of this house and hence necessary to elaborate those textures. At the same time, as we were cleaning the second and third floors, their concrete colors and textures were gradually revealed, which were touching as well. Thus, we believed the simple cleaning and seal coat would be sufficient. In retrospect, the idea was to keep the most vibrant parts of the house and consider the functions needed. Through the thematic design of display props, we began to tell different “stories” on the three floors.
一楼的主题是“植物园咖啡生活馆”，主要容纳咖啡、植物、时尚刊物和生活方式产品。我们将园区的花岗岩铺地延伸进室内，并采用一致的铺设形式，同时选用一款与建筑外墙近似但更富质感的红砖作为墙面，配合可以完全敞开的大门，消融室内外的边界。局部EPDM塑胶地坪和卵石的运用，更强化了这种户外感。在原本呆板的主入口“缀入”小面积的灰空间，这一策略不仅柔化了室内外的过渡，也形成了标识性的入口形象。一组超长咖啡吧台、一面贯穿空间的陈列柜、一堵景观墙和一组悬浮杂志架共同勾勒出生活馆的模样。黑色火山岩、镜面和拉丝不锈钢、科技木饰面这些材料通过一种解构式手法组合拼接，为element的道具带来一种独特的质感。这种硬接、无收边的材料拼接方式也贯穿在三个楼层的家具设计中，形成一种element特有的空间线索。
The first floor mainly accommodates coffee, plants, fashion magazines and lifestyle products. We extended the outdoor granite paving into the interior in a consistent pat-tern. Red bricks similar to the exterior wall of the building but with richer texture were used to make up the wall space, and the door were designed to be fully open to dissolve the boundary between the indoor and the outdoor. We also used the EPDM plastic and pebbles partly to strengthen the wide-open outdoor freshness. The main entrance which had been dull was embellished with a small area of gray space. This strategy not only softens the transition between indoor and outdoor, but also builds an iconic image of entrance. A group of extra-long coffee bars, a display cabinet that runs through the space, a landscape wall and a group of suspended magazine racks altogether outline the structure of the living hall. Materials including the black volcanic rock, mirror and brushed stainless steel, and engineered wood veneer were combined via a deconstruc-tive method to add another unique flavor to the props in this element store. This hard-spliced, non-edge-closing concept is also reflected in the design of furniture on the three floors, thus forming a spatial clue specific to element.
二楼的主题是“都市时髦会客厅”，这层以高端服饰为主，element最凸显品质的品牌主要集中于此。空间布局充分考虑到服装的陈列量要求，通过精准地计算，将空间利用发挥到最大。虽然是常规的四周环绕式挂衣＋中岛陈列台布置方式，但家具化的设计，使普通的挂通获得了立体的层次和丰富的质感。发光膜在挂通家具中的运用更加烘托了服装的高端品质。城市景观式的中岛设计，将植物自然地引入空间，模块化的中岛台可以玩出不同的花样，采购、休憩、观赏、搭配尝试等种种行为在这里自然发生，不大的室内空间拥有了城市般的景深。主收银台采用小亭子的设计，也更凸出了这种都市客厅的氛围。二楼家具的材料基本延续了一楼，科技木饰面、黑色镜面和拉丝不锈钢重复出现，强调了一、二楼的延续性。
The second floor features high-end clothing whose brands echo with the high-quality of element. The spatial layout fully takes into account the amount of clothing to be dis-played to achieve the maximized utilization of space through accurate calculation. Alt-hough we adopted the conventional layout in which clothes were hung surrounding an island-like display stand, we treated the hanging devices as furniture, hoping to present the ordinary hanging patterns in three-dimensional layers and rich texture. The use of luminous film in the furniture further enhances the high quality of clothing. Around this modular island-like display stand, customers can try mix of clothes to select the ensem-ble they like, have a rest, etc. Together with the plants integrated into the stand, custom-ers can also appreciate the urban landscape in the small indoor space. The main check-out counter was designed in the form of a small pavilion, which also highlights the vibe of the urban living room. The materials of the furniture on the second floor are basically the same with those on the first floor-you can find the same wood veneer, black mirror and brushed stainless steel, all of which emphasized the continuous flow between the first and second floors.
三楼的主题是“都市生活实验工坊”，这层主打城市机能和户外服饰，以及高品质的文具和杂货。这一层四周有窗，三面无遮挡，可俯瞰整个园区。结合户外的主题，有别于二楼只保留前部橱窗的做法，在这里我们尽量保留原有的窗，让购物者能够看到自然光和四周的都市景象。这一层除了陈列商品，还需要考虑举办活动的需求，以及无法回避的储藏空间。为了使层高最低的三楼获得与其主题匹配的通透户外感，我们将储藏和陈列融合在一面组合陈列柜中，从而避免了独立储藏室带来的拥堵感。中岛同样是组合式的高低陈列，工作台式的陈列桌和坐凳式的陈列台都带有滑轮，举办活动时可以方便地拼接组合。这一层有一个有趣的地方，就是橱窗处有点怪异的扩建空间。这个狭窄的小空间我们把它定义为“迷你剧场”，经过简易留白式的处理，可以作为品牌pop-up store或者季度主题陈列室。三楼配合服饰和产品的主题，空间材质和色彩有别于一、二层。浅色桦木多层板、刨花板、压纹铝板和雪花纹镀锌铁皮的组合运用，为三楼带来轻工业风的机能感。
The third floor focuses on urban functions and outdoor clothing, as well as high-quality stationery and groceries. To elaborate the theme of this building, that is, the wide-open outdoor freshness, we managed to keep the original windows, so that cus-tomers can be bathed in the natural light and see the urban scene. In addition to display-ing goods on this floor, we have considered the possibility of holding events and the una-voidable needs of storage. Therefore, we integrated the functions of storage and display into a combined display cabinet to avoid the sense of congestion caused by the inde-pendent storage room. The island-like stand also features the display in different height. The workbench-style display tables and stalls are equipped with pulleys, which can be easily put together for the purpose of holding events. To accommodate the theme of clothing and products on the third floor, we used the materials and colors different from those in the first and second floors. For example, the combination of light-colored multi-layer birch board, particle board, embossed aluminum sheet and galvanized iron sheet could take customers to the prime age of light industry.
三个楼层的设计不尽相同，既有不同的主题，又有贯彻始终的线索，不到三百平米的三层小楼，上下游走，故事随着主题展开，功能融入故事呈现出丰富的层次。建筑的灵魂要素，精心设计的道具，高效且丰富的空间布局，城市、建筑、景观、室内以及家具等多维度设计手法的融合，专业的照明设计，这些都在动态生长的设计过程中充分发挥出来，从而实现最初的设计目标：一个立足于街区，极具都市吸引力，有态度、有温度、有soul的生活“剧／聚场”。
The designs of the three floors are not exactly the same. They have different themes and but a clear clue flowing through them. In this two-hundred-square-meter three-story building, one can walk up and down, listen to the story unfolding with the theme, and experience the rich functions embedded in the story. The soul elements of this old house, the well-designed props, the efficient and multi-layered spatial layout, the multi-dimensional design techniques that integrate the functions of urban life, architecture, landscape, interior environment and furniture, and professional lighting design, have been taken good care and fully developed in our dynamic design process. We have final-ly achieved the original goal-presenting a life “drama/gathering stage” with great ur-ban appeal, unique attitude, interactivity and soul in the block.
项目信息——
联系邮箱：linwang07@163.com
项目设计&完成年份：2019年 6-10月
主创及设计团队：汪琳、蒋欣伶、杜玉鹏
项目地址：上海市长宁区愚园路1381-1号
建筑面积：275平方米
摄影版权：鲁哈哈
合作方：上海亦轩建筑装饰有限公司
客户：上海爱立蒙服饰有限公司
品牌：CDN西顿照明、多层桦木板、立邦艺术漆
Project Information——
Project name：element select shop Shanghai
Design：Circle Design Studio Shanghai
Contact e-mail：linwang07@163.com
Design year & Completion Year：06-10.2019
Leader designer & Team：Lin Wang, Xinling Jiang, Yupeng Du
Project location：Yuyuan Rd.1381-1, Shanghai
Gross Built Area (square meters)：275 m²
Photo credits：Lu Haha
Partners：Yi Xuan Construction engineering co., LTD
Clients：Shanghai Ailimon Garment Co., Ltd
Brands/Products used in the project：CDN lighting,Sandwich Plate, Nippon Paint
