JINS is a big eyewear chain with over 500 stores around the world, and their regular store designs are composed of wooden toolbox-like cabinets.The challenge was to propose a unique spatial experience simultaneously maintaining the association with their regular stores by using the existing furniture modules as well as using wood.
We chose wooden pallets that are flat transport structure normally used in logistics as the base of the space components and derived all types of furniture from them. In this way, on one hand, the furniture gives the casualness and familiarity of mass-produced product to the store space and creates friendly and accessible atmosphere for men and women of all ages. On the other hand, the pallet-derived set of furniture in the warehouse-like space evoke a narrative of the eyewear products being transported with the pallets and displayed for sale on them.
The pallets of island type furniture are stacked on top of each other slightly displaced deliberately so that they look like they are roughly stacked in a warehouse. At the same time, the pallets are finished with highly glossy urethane coating, and the bottom pallet is without deck boards not to look too heavy as well as to keep floor clearance for easy cleaning.
We believe the innovative part of our interior design is that the context of pallet, a mass-produced standardized product which already used widely in a different circumstances, meets a retail use of eyewear products and, as a result, the products tell a narrative and appeal to the customers’ emotion.
Project Name:JINS Tokyu Hands Ikebukuro Store
Design Firm:Fumiko Takahama Architects
Architects: Fumiko Takahama