Zeekr Center designed by HATCH Architects has been inaugurated at Yangchen Lake Service Area in Soochow. It is the first Zeekr Center in Jiangsu province.
Located in the highway service area, the Zeekr Center sits next to the lake. With two street-facing facades, the building embraces vantage points in east and south, where passengers in automobiles and high-speed trains can see the billboards clearly. Besides providing a space to relax and “recharge” for Zeekr car owners, the space also serves as a brand ambassador, attracting potential Zeekr owners with its signature aesthetics and services.
▲阳澄湖、高铁、高速服务区之间的关系，Lake, high-speed rail, highway service area ©Qingyan Zhu
Efforts are put into renovating the original main facade, with a new emphasis on translucency and simplicity. The Zeekr Center welcomes all car owners to take a stroll around the store, experiencing model 001 through different senses – and even a test-drive! The user-driven experience encourages guests to choose Zeekr’s premium electric vehicles as their second family-friendly cars after gaining some knowledge about the vehicle’s comfort and performance,
▲建筑近景，Close-up view ©Qingyan Zhu
秉承“Less is More”的设计原则，我们将立面幕墙悉数替换为超白玻璃；并取消了原有的铜框架门扇，以极简玻璃门取而代之。
Maintaining “Less is More” as our design principle, original windows is replaced with super white glasses. In addition, the former bronze doors are substituted with minimal glass doors.
▲原立面与入口，Former main facade and entrance ©HATCH
▲改造后外观，The main facade after renovation ©Qingyan Zhu
Yangcheng Lake Service Area is known for its design inspired by Soochow gardens. The venue encompasses service area, shopping mall, and a traditional garden. It is often quoted as “the most beautiful service area in China.”
▲苏式元素，Soochow elements © Shirley Xu，© Tianhao Zhang
To blend in, we came up with the design concept, “Zeekr·Jiangnan,” keeping in accordance with the site’s architecture and natural environment.
▲“极·江南”概念，ZEEKR Jiangnan concept ©HATCH
Design elements inspired by Jiangnan region spreads throughout the space. In the lounge area, a screen with a simple but chic round window can be seen at the end of the curved bar table. It subtly pays tribute to designs of wall openings in traditional Chinese gardens, creating surprise sceneries as people stroll around the space.
▲吧台入口，Entrance to the bar ©Qingyan Zhu
The super long curved bar table behind the screen is also filled up with exquisite details. The bar table stretches around the rotunda space, accentuated by a curvy display cabinet behind it. The display cabinet serves both as liquor storage and decorative feature. It is decorated with mock-flying cornice, adding a pinch of traditional flavor into contemporary design. In the background, abstract landscape is painted on acrylic panels, resonating with literati aesthetic traditions in Jiangnan region.
▲吧台细节，detail of the bar ©Qingyan Zhu
The bar table connects the lounge area, which is defined by a warm and cozy tonality with neutral material and color palettes. Spaces for meetings and forums are also available. HATCH and the client, ZEEKR, believe that Zeekr Center is never a place that only concerns about in-store traffic. Instead, the store provides professional services and relaxing experiences.
▲论坛区带有绒面软帘隔断，为不同的使用场景打开了可能性，Curtain partition is installed at the forum area, creating flexible usages. ©Qingyan Zhu
The soft light ceiling is one the most important design features, which resemble a ring of ripples. Imagined as a water drop falling into the Yangcheng Lake, Zeekr Center’s spatial design smoothly glides into the surrounding nature.
▲卫宏涛David Wei 概念手绘:原场地为两个左右独立的分区，中间为公共走道，设计时运用天花的涟漪造型使空间融为一体，营造出“无边界”及“连续性”的感觉，Sketchs of David Wei. The original site is separated as two independent spaces,, with a passageway running through. After renovation, the two spaces are connected by the ripple-like soft ceiling, building up a sense of continuity. ©HATCH
▲汽车展示区， Display space ©Qingyan Zhu
▲洽谈区， Negotiation area ©Qingyan Zhu
The ripple-like ceiling design aesthetically incorporates two separate spaces into a whole, while retaining their functional independency – an avant-garde showroom and a cozy lounge area.
Like all Zeekr Centers around China, the Zeekr Center·Yangcheng Lake designed by HATCH adheres to the brand’s motto – Stay Cool, Stay Zero – with a combination of 85% of ZEEKR characters and 15% of local features, picturing a modern Jiangnan landscape for “Generation Zero.”
建筑外立面/室内/软装/导向标识设计：HATCH Architects 汉齐建筑
主创设计：卫宏涛 David Wei
Project: ZEEKR Center | Yangcheng Lake
Location: Yangcheng Lake Sevice Area, Suzhou, Jiangsu
Architect: HATCH Architects
Total GFA: 652 sq m
Chief Designer: David Wei
Design Team: Lu Penghong, Li Jiayang, Xu Jiawen, Long Zhihai, Wang Tuomeng, Ren Qihao
Lighting Design: Ni Jianmin
Facade Consultant: Su Wei
MEP: Tang Wei
Design Management: Cushman & Wakefield
Construction Drawings: ARS
Furnishing Supplier：SENAB (Shanghai) Trading Co. ltd
Contractors: Shijiazhuang Changhong Building Decoration Engineering Co., Ltd.(Phase 1), VCAN(Phase 2)
Photographer: Qingyan Zhu