INGROUP|高合HiPhi武汉天地壹方旗舰体验中心

项目概况

INGROUP为高合HiPhi打造的武汉旗舰体验中心位于天地壹方北馆首层，地理位置优越，与项目周边中高端家庭消费群体定位高度契合。凭借对客户品牌定位与理念的充分理解以及INGROUP二十年的商业零售设计经验，INGROUP将品牌理念中的高度融合又合而不同的哲学理念融入到空间的设计中，作为新世代的高端纯电品牌，空间也延续了高合品牌中包容与发展并存的哲学。

Overview

HiPhi is an emerging New Energy Vehicle brand born in China, we are commissioned to upgrade its existing flagship store in Wuhan, which located at the first floor of Horizon XinTiandi, surrounded by a bunch of high-end consumption families. With full understanding of the brand positioning, INGROUP has integrated the philosophy of integration and diversity of HiPhi into the space design.

空间灵感：Future²

在未来的未来，人类可以自由穿行宇宙，而天际线就是连接宇宙与地球的“时空隧道”，悬于穹顶的天际线将现实与未来折叠，原点即为现实，而那些目所不及之处被定义为破晓者们的Future²——未来的未来。

Concept：Future²

The space concept came from the future world, which is also an important concept for its products. In the future, people can travel through the universe freely, and the skyline is the “spatio-temporal tunnel” connecting the universe and the earth, and the car exhibition area as the carrier, we planned a relatively open layout with lighting streamline flow through,solved the L-shape constraints of the sites.

▲空间概念手绘©INGROUP

天际线下的黑白世界：现实与未来

由代表陆地最强的HiPhi X、来自未来宇宙的HiPhi Z以及天际线Y组成整体空间的三个轴线相互交织，天际线下分割出代表时尚的酷黑空间展示HiPhi X，与银白色代表未来数字生命的GT-HiPhi Z展区，结合如银河般的超大LED曲面屏，带来震撼的未来科技场景感受。

Space Organization: Reality and the Future

The three axes of the overall space composed of X,Y and Z, which represents the strongest land car- HiPhi X, HiPhi Z from the future universe, and skyline Y is the spatio-temporal tunnel interwoven with X and Y. Divided by the skyline, Cool black modern area will show HiPhi X while the other bright side represents future digital HiPhi Z, combined with super LED on the back bring fantastic shocking scenes from the future.

▲天际线分割出黑白两个不同的物种世界©INGROUP

▲未来数字科技的HiPhi Z展区 ©INGROUP

畅想未来：飞船舷窗

在天际线的中间，极具科幻感的月球墙构建了整个体验中心的接待和社交空间，可以在这里畅谈未来。月球型屏幕像飞船舷窗嵌入墙面，放眼望去仿佛置身于太空中，日升月落尽收眼底。

Reception Area

In the middle of the space, the sci-fi wall creates a reception and social area. The moon-shaped screen is embedded into the wall like a porthole of a spaceship, making it seem as if you are in outer space, with sun rising and moon setting in full view.

▲ 社交接待空间灵感概念——飞船舷窗

▲空间的流动感©INGROUP

实用选配区

在天际线的尾端，亚克力材质撑起的中岛台以及背面选配墙的三角形简洁线条，呈现了空间的未来主义感，与内饰、外饰和轮毂实物的科技感相呼应。

Accessories Area

At the end of the center, there’s a middle island made by acrylic, with simple triangular lines of display walls on the back, echoing with the technological feel of the interior & exterior parts and wheel hub.

▲选配区设计来源于宇宙概念

▲选配墙的三角形线条延续空间流动感 ©INGROUP

▲科技感选配区 ©INGROUP

数字化体验策略

以“人的体验”为核心，整合体验式设计理念，建立注重人与人之间的互动感官情感和展览空间。空间中运用数字化表现手法增加多样性互动体验，如LED屏幕可以切换不同的场景，让人更真切地感受到产品的应用场景。同时结合产品及品牌宣传策略，满足场地的多种功能需求。

Experience Strategy

With “human experience” as the core, we integrated an experiential concept and established the interaction between user’s sensory emotion and the exhibition space. Digital techniques are used to increase the diversity of interactive experience. For example, the LED screen can switch to different scenes. At the same time, combined with product and brand promotion strategies, to meet the various functional needs of the site.

▲开放空间结合LED曲面屏展示©INGROUP