空间历久 精神弥新 是为永续
The spirit of space impermanence is sustainable
01
清淡且丰饶
Light and rich
此次是MOOTHAN. DESIGN与WANG LABELL的第二次合作。这是一家扎根在社区的服装店，我们将建筑门头打造的更加立体，大面的玻璃橱窗，将室内与街区完全交互有态度且融于街区环境。透过玻璃，自然光线被更好的引入到室内空间，有效的弥补原始场地的阴暗带来的压抑感。光线在室内交互穿插着，窗内有景，室内有光。
This is the second collaboration between MOOTHAN. DESIGN and WANG LABELL. This is a clothing store rooted in the community, we will build the building door head more three-dimensional, large glass window, the interior and the block completely interactive attitude and integrated into the block environment. Through the glass, natural light is better introduced into the interior space, which effectively makes up for the depression of the original site. Light is interspersed in the interior. There is a view in the window, and there is light in the interior.
我们一直在寻找一种媒介，让店面在千篇一律的社区中得以显现。从材料上寻求色彩对比成为实现这一意图的契机。红色是具有感染力的色彩，带有明显的情绪性倾向，红色铁板作为入户门，黄色的柜体作为陪衬，绿色的手工砖作为地面，这一系列差异的色彩，使得WANG LABELL在社区中独树一帜。
We were always looking for a medium to make the storefront visible in cookie-cutter neighborhoods. Looking for color contrast from materials becomes an opportunity to realize this intention. Red is an infectious color with obvious emotional tendency. The red iron plate is used as the entrance door, the yellow cabinet is used as the foil, and the green handmade brick is used as the ground. These series of different colors make WANG LABELL unique in the community.
店铺内⾯积颇大的落地窗，引⼊了可观的⾃然光线。为了呈现空间内的天地感，我们在门厅大面积的使用软膜天花，让光线均匀地覆盖整体空间，同时置入几抹鲜明的色彩，透过落地窗，来往行人便潜移默化的与空间产生了一缕纠缠。
Large floor-to-ceiling Windows bring in natural light. In order to present the sense of heaven and earth in the space, we use a large area of soft film ceiling in the hall, so that the light evenly covers the overall space, while placing a few bright colors, through the French window, pedestrians will subtly and subtly produce a ray of entanglement with the space.
店铺内⾯积颇大的落地窗，引⼊了可观的⾃然光线。为了呈现空间内的天地感，我们在门厅大面积的使用软膜天花，让光线均匀地覆盖整体空间，同时置入几抹鲜明的色彩，透过落地窗，来往行人便潜移默化的与空间产生了一缕纠缠。
Large floor-to-ceiling Windows bring in natural light. In order to present the sense of heaven and earth in the space, we use a large area of soft film ceiling in the hall, so that the light evenly covers the overall space, while placing a few bright colors, through the French window, pedestrians will subtly and subtly produce a ray of entanglement with the space.
02
寂寥且温暖
Lonely and warm
简练几何体的收银区，销售模式的差异化使商业诉求退居其次，“服装艺术展览馆”的概念浮出水面。品牌认知先于空间意识，以解决问题、消解界限的理性方式回应设计本质。
The cashier area with simple geometry and the differentiation of sales mode make the commercial appeal take a back seat, and the concept of “fashion art exhibition hall” emerges. Brand cognition precedes spatial awareness and responds to the essence of design in a rational way that solves problems and eliminates boundaries.
几何形态是一以贯之的，连续的出现除了强化元素。空间中另一个着重表现的元素是光，自然光、面光、线性光、泛光、局部点光，不同的灯光形式，明暗之间，饱和有度，除了功能需求，也塑造了空间的情绪氛围。
The geometry is a continuous, continuous occurrence except for reinforcing elements. Another important element in the space is light, including natural light, surface light, linear light, flood light and local point light. There are different lighting forms and saturation degrees between light and dark. In addition to functional requirements, the emotional atmosphere of the space is also shaped.
不过分追求装饰性和复杂化，光和空间的双重奏里，时间在流转，色彩在变换，体积在变化，赋予空间变幻莫测的瞬间感，创造出有趣的互动视觉。
In the double play of light and space, time is flowing, color is changing, volume is changing, giving the space a changeable sense of moment, creating an interesting interactive vision.
03
放肆切克制
Wanton and restrained
一个有设计智慧的店面如同一盏独运匠心的容器，既要其自身独具创意、内蕴丰富；也要顺应商品肌理，将“衬托作用”拉满，不自行其是，也不喧宾夺主。我们深度剖析了主理人的选择逻辑，团队充分深挖品牌的调性和追求，所有展示区域，我们运用极致简洁的手法，将商品的颜色与质感、风格与气质衬托出来，将一次发掘探索式的消费体验呈现给到访的客人。
A store with design wisdom is like a container of originality, not only to its own unique creativity, rich connotation; Also want to conform to the commodity texture, will “foil effect” pull full, not a law unto itself, also do not dominate. We deeply analyzed the selection logic of the principal, and the team fully dug into the tonality and pursuit of the brand. In all the exhibition areas, we used the extremely simple technique to set off the color and texture, style and temperament of the products, and presented an exploratory consumption experience to the visiting guests.
真实地表现自然，却仍然充满艺术的美。石材肌理带来的视觉冲击，让我们回归自然。赋予空间粗犷的美，既带野性，又不失温柔，成为了人与服装之间互动的桥梁和媒介。空间材质分布的平衡以达到和谐的美感，帮助顾客更好地体验时装品牌想要传达的情绪。
True representation of nature, but still full of artistic beauty. The visual impact brought by the stone texture makes us return to nature. Endows the space with rugged beauty, which is both wild and gentle, and becomes a bridge and medium for the interaction between people and clothing. The balance of spatial material distribution achieves a harmonious aesthetic feeling and helps customers better experience the emotions that fashion brands want to convey.
服装的材料与形态讲述着身体和感官世界的微妙关系，坚硬或柔软，细腻或粗糙勾勒出我们对世界的看法。不同买手店塑造出各自的性格与时尚态度。优雅与松弛，克制与柔软是跨越多个领域为我们生活带来的起伏雀跃。
The material and form of clothing tell the subtle relationship between the body and the sensory world, hard or soft, delicate or rough outline our view of the world. Different shops shape their own personalities and fashion attitudes. Grace and relaxation, restraint and softness are the joys and joys of life that span many areas.
04
玲珑出自然
Subtlety makes nature
我们希望顾客置身于⼀个互动呼吸的空间⾥⾯，⼈、物、景的构成，既和谐如画，也流动如乐章。顾客围绕商品体验⾛动，感受空间里有层次和节奏的变化。秉承以上关系设想，我们没有做过多的空间分割，保留空间⼀体化的基础上，运用材质使得空间兼备柔与力的质量感、舒适的利落块⾯、温柔的细腻表皮肌理，所有的感受与视角随着顾客的运动⽽变化，带来丰富的空间互动感受。
We hope that customers are placed in an interactive breathing space, where the composition of people, objects and scenes is not only harmonious and picturesque, but also flowing like music. The customer walks around the product experience, feeling the change of layers and rhythms in the space. Adhering to the above relations, we did not do too much space, reserve space integration, on the basis of using the material for space with soft quality with the force of a face, soft, comfortable and agile delicate skin texture, all of the feelings and perspectives with the movement of customers change, bring rich interactive space to experience.
这种若即若离的空间体验好似人体和服装之间暧昧的关系，身在其中的人们像是被衣服包裹的身体那样被包裹于这一空间中。整体偏绿色系的暖色色调在视觉上带给人安宁舒适的感觉，通过色彩分布的平衡与匀称以达到和谐的美感。
This kind of ambivalent space experience is like the ambiguous relationship between the human body and clothing, in which people are wrapped in this space like the body wrapped in clothes. The WARM COLOR THAT INTEGRAL SLANTS GREEN FASTEN IS TONAL TO BRING A PERSON PEACEFUL AND COMFORTABLE FEELING ON THE VISION, PASS THE BALANCE OF COLOUR DISTRIBUTION AND SYMMETRY IN ORDER TO ACHIEVE HARMONIOUS AESTHETIC FEELING.
在展厅流线的考量上，我们摆脱了直接的单线索流线，允许客户走回头路，甚至在其间“迷失”。时尚的多元、易变、快速迭代。
In the consideration of the exhibition hall streamline, we get rid of the direct single clue streamline, allowing customers to go back and even get “lost” in the process. Fashion is diversified, changeable and fast iterating.
空间的理性，产品的灵性，再到身处其中的人的感性，是这个世界的多面，也是每个个体的多面。砖形元素始终在室内从一而终的贯穿，几何元素在设计中的解构，结合纵向的墙体延伸，让整个空间变得整体而通透，能够自由呼吸。
The rationality of the space, the spirituality of the product, and then the sensibility of the people in it are the multifaceted aspects of the world and of each individual. Brick-shaped elements are always running through the interior from end to end. The deconstruction of geometric elements in the design, combined with the extension of the longitudinal wall, makes the whole space become integral and transparent, and can breathe freely.
由境生像，随像入境， 探寻自然与心境的边界，觉察艺术与商业空间的创造性结合，整个空间以自然、意境、心境进行剖析和研究，以自然之物的“意”构建艺术之“境”运用创造性设计手法的变换与空间作用产生多维视觉观， 从而追寻本真之内在。
By habitat born like, like entry, explore the nature and the boundary of the state of mind, perceiving the creative combination of art and commercial space, whole space in a natural, artistic conception, mood for analysis and research, in a natural thing in the world of “meaning” build “boundary” of art of creative design technique using multidimensional visual transformation and space effects from view, so as to pursue in nature.
05
品质与艺术呈现的淋漓尽致
Quality and artistic presentation of incisively and vividly
室内借由线面、体块以及色度上的调和，奠定清爽简练的空间氛围，在递进与交互之间诠释出灵动的层次之美。明与暗的拿捏思考，贯穿整个空间，微妙的平衡打破了棱角分明的常规逻辑，又从动态上将每个功能分区彼此连接。
The harmony of lines and surfaces, volume and chroma in the interior creates a clean and concise space atmosphere, interpreting the beauty of smart levels between progression and interaction. The thinking of light and dark runs through the whole space. The delicate balance breaks the conventional logic of sharp edges and dynamically connects each functional partition to each other.
通过多样化的风格塑造，连接时尚与生活，希望以多重视角探索艺术，打造多角度的时髦生活与艺术风尚。“多角度”，一种充满可能性的描述，山竹设计认为顾客在买手空间里面游走，在丰富的服装、饰品中，沉浸式地享受着不同的体验视角，这个过程中包含了期许、记忆、时间、走动和观看。并非定点欣赏一幅静态画作的概念。
Through diversified style shaping, it connects fashion and life, hoping to explore art from multiple perspectives, and create a multi-angle modern life and art fashion. “Multi-angle” is a description full of possibilities. Mangosteen design believes that customers walk around in the buying space and enjoy different experience perspectives in a rich variety of clothes and accessories. This process includes expectations, memory, time, walking and watching. It’s not the concept of looking at a static painting at a fixed point.
我们力图打造出能够更好地烘托空间整体调性和氛围的视觉效果，帮助客户更好地体验时装品牌想要传达的情绪。空间成为人们与服装之间互动的桥梁和媒介。区别于传统的格子间铺货，这种漫游式的、沉浸式的空间体验增加了客户进入店铺的可能性，并延长他们选购和徜徉的时间。
We strive to create visual effects that better reflect the overall tone and atmosphere of the space and help customers better experience the mood that the fashion brand wants to convey. Space becomes a bridge and medium for interaction between people and clothing. Unlike traditional cubicles, this rambling, immersive space experience increases the likelihood that customers will enter the store and extend the time they spend shopping and wandering.
每一个要素，都有着空间意义于情境指向，每一个形式，皆联结着事件的发生，每一个尺度，都契合了在场者的空间体验。
Each element has spatial meaning and situational orientation,Each of these forms is associated with the occurrence of events,Each scale corresponds to the spatial experience of those present.
▲平面图
文化是时时刻刻发生着的变化，是什么经历和价值观成就了现在的你，就是文化的影响。我们这一代人，既有留有传统，也在国际化的大环境下有着新的思想和行为，而审美是跟随人的经历而变化的，所以我们一直在探讨这代人真实发生的文化改变，最终寻源自己本心。
Culture is the change that happens all the time. What experiences and values make you who you are now is the influence of culture. Our generation not only has its traditions, but also has new thoughts and behaviors in the international environment. Aesthetic appreciation changes with people’s experiences, so we have been discussing the real cultural changes of this generation and finally finding the source of our own heart.
项目信息——
项目名称：WANG LABELL服装店
设计方：末染设计
公司网站：moothan@sina.com
联系邮箱：moothan@sina.com
项目设计&完成年份：2022.03设计2022.07完成
主创及设计团队：孟飛、末染设计
项目地址：山西省太原市
建筑面积：260
摄影版权：RICCI空间摄影
客户：WANG LABELL
装修主材：手工漆、吸音板、镜子、木饰面
