“The great buildings have survived precisely because of their form, one which is able to accommodate different functions over time.”
碰头吃饭 / MEET&EAT
MEET&EAT（简称M&E）是比褐商业旗下的一个餐饮复合空间，创始团队早在2018年就成功打造了位于巨鹿路的More than Eat（简称MTE）。他们敏锐的发现，在街区的食集社区里，餐饮可以不是主角，而社交才是。
MEET&EAT (hereinafter referred to as M&E) is a food and beverage complex space under Beheard Commerce, and the founding team successfully built More than Eat (MTE) on Julu Road back in 2018. They keenly discovered that that in a neighborhood food network, socializing is more important than dining.
▲MTE巨鹿路 MTE on Julu Road
▲MTE in 2021
▲M&E 古北店 M&E at Gubei
▲M&E建筑外立面 Elevation of M&E
“Food is new Fashion，无论是作为社交场景、文化媒介还是消费符号，”吃“都有着丰富的延展空间……当常规就餐已经不再具备吸引力，餐饮空间要想成为一个值得专门前往的目的地，空间要舒适开放、有归属感，契合生活的理念；而这里的商品，不仅需要有基础的品质，还要带来独特的文化视野。”这是公众号彼山对MEET&EAT的采访摘录，也是这个时代关于食物与美食的空间宣言，MEET&EAT以最朴素的初心，正创造着属于这个时代和这座城市（此时此地）的生活方式。
“Food is new Fashion, whether as a social scene, cultural medium or consumer symbol, “eating” has a rich extension of space. When conventional dining is no longer attractive, in order for a dining space to become a destination worth visiting, the space must be comfortable and open, have a sense of belonging, and fit in with the concept of life; while the goods here need to have not only basic quality but also convey a unique cultural vision.“ This is an excerpt from a MEET&EAT interview with the public account Pishan, as well as a space manifesto regarding food and cuisine in this era. With the simplest of goals, MEET&EAT is developing a lifestyle that is unique to this era and city (here and now).
In 2021, Beheard Commerce chose the Gubei neighborhood to renovate and operate the physical space of the new iteration of MEET&EAT, with the vision of creating a social window of human touch in the urban street corner. MEET&EAT Shanghai Gubei store is a tribute to Shanghai, a great city that respects community space, by building a High Street in an old house where people can encounter each other and have meals together.
房子里的街区 / High Street in the House
作为一个非标的商业品牌，M&E的选址热衷于挖掘具有城市记忆的旧物业。”沿街最重要的空间要留给消费者“，这是创始人Jack的初心，也是我们打造”遇见街区“的设计原点。在与OUR都市再生的默契合作中，面对虹桥路1468号这栋原始图纸缺失，结构错综复杂的老房子，我们像一支建筑考古队，挖掘了基地，历史，结构和材料，以生活方式与城市记忆为蒙太奇拼贴，重构了High Street in the House的场景。
As a non-standard commercial brand, M&E’s site selection is keen on mining old properties with urban memory. “The most important space along the street should be reserved for consumers”, says Jack, the founder, and is also the initial design objective of “Meet the Block.” In the face of missing original drawings and structural intricacies, the design team used a montage collage to reconstruct the scene of High Street in the House.
▲内街轴侧 Exploded Diagram
▲窗户与窗台，Windows Open & Close
▲街区的旧材料，Vintage Materials in the street
▲街区的老牌坊，the old stone in the street
▲街区的新拱门，the new Arch in the street
The base is located in the Gubei neighborhood, at the junction of Hongqiao Road and Jinzhu Road. This 2,000-square-meter, 4-story, sloping-roofed single structure at 1468 Hongqiao Road is not a historically protected property, but it has significant urban street archaeological value among the adjacent viaducts, shopping malls, and office buildings. It was originally the site of the Guan Le Ming pen factory, which changed hands multiple times before becoming the local restaurant Xian Qiang Fang, according to the earliest documented documents. The building’s elevations and interior space have been modified multiple times throughout the decades, and no drawings remain, leaving the city’s memory sealed in a disorderly collage of time and space.
The renovation strategy is aptly tailored to the local conditions, and the trade-offs of preservation, restoration, demolition, and new construction. By constantly experiencing in the field, returning to the 3d model to push, and even letting the construction party sample and excavate, the electromechanical design in the extreme space of piping, the design team found the answer in the accident and uncertainty.
Opening the main fa?ade along the street, the team redefined the windows, as independent of any form, all because of human behavior. After calculations by structural engineers, the team expanded the size of the current windows, combined with the different interior and exterior height differences, and reconstructed the bay windows according to the human behavior – standing, sitting, talking to each other, and drinking. By combining folding windows both vertically and horizontally, the interior blocks are connected to the city streets.
The main entrance is inlaid with logo’s flower tiles, embedded door hoppers, and a through-height lobby, just like an old Shanghai theater-like spatial sequence. The preserved and restored solid wood staircase, exposed concrete wall, light glasses, and dancing mechanical device chandelier express the mix of classic and cyber. On the south side of the public area is the essential grand long table, which can accommodate 30 people at the same time; on the north side of the public area is the casual seating area, providing a more free and random way to sit. Through the archway is an indoor micro-theater for talk shows.
The whole interior is a living neighborhood for foodies, and the team reserved the best space for shared spaces and provided social places with different scenes and street scenes. By compressing each store in the traditional sense of a drop zone, the team has shaped squares, parks, meeting points, theaters, street corners, secret paths, and other spaces that make the neighborhood lively.
生长的设计 / Design of Growth
▲告别，鲜墙房永安大饭店 Farewell, Xian Qiang Fang Restaurant
▲净化，重塑空间框架 Purification, Restructuring the spatial framework
▲相生，与环境相生，创相遇之所 Intergeneration, Living with the environment, Creating a meeting place
▲生长，各新业态的加入与变化，促成空间的呈现 Growth, the new events and changes, contributing to the interior reforming
▲你好，椒老师 Hello, Mr. Pepper
Every building is a continuously growing living organism. At the beginning of the design, the team defined this renovation as a dynamic design. As the renovated space is gradually revealed, restaurants from different regions and styles move into M&E one after another, completing the “EAT”. The local brand “MEEBO KAFEE” is located at the corner of Hongqiao Road, with a flowing bar that integrates with the space without a trace; “Hello, Mr. Pepper” is from Chengdu, with a retro street feel in red and green; “Mammamia” is from Italy, equipped with a pizza oven that was shipped for three months, with a large bar open to the inner street. The combination of a neighborhood experience open to urban public space and a living inner street with time memory. This is a lifestyle and urban memory of the time and space roaming, but also the foodism relativism.
The Gubei store began its trial run last Christmas and has now become a neighborhood social life meeting point. After the Covid-19, opening the folding windows on a summer evening, people go to meet up with their long-lost friends. Here, MEET is not only EAT.
彩蛋 / To be Continued
In the meantime, M&E is NOT slowing down, the team is designing a second meeting point for M&E in Shanghai. This will be a neighborhood that can be met moment by moment, full of green, oxygen, and breathing. The neighborhoods will be alive, growing, and changing, with “terraces”, “main streets”, “gardens”, “street corners” and different street scenes of “carriages”. People will have more stories about the city in the new meeting point.
▲M&E@莘庄，场景插画 Scene Illustration
Project Name：High Street in the house / MEET&EAT @ Gubei, Shanghai
Design：Office for Urban Renewal, TOPOS DESIGN
Project Management Team ( Owner’s Side )：Jack，Kimi，Wendy
Project Manager：ZHU Ling, XING Wei, SUN Fei
Project Architect：LIN Chen
Architectural Design：CHEN Xiaonan ( Principal Architect), SHEN Xiaoya
Interior Design：LV Jie ( Principal Architect), FENG Yanyan, JIANG Yelei, WANG Yutong
Mechanical and Electrical Design：QIAN Wei ( General Responsibility ), ZHANG Jiangnan ( HVAC ), ZHU Chenjie ( Electrical ), WANG Fengqian ( Water supply and drainage )
Construction side：Shanghai Hongwei Construction Engineering Co.
Photo Credits：ZHU Runzi
Project Location：Shanghai, China
Design Year & Completion Year：2021.04 to 2021.08
Construction Year & Completion Year：2021.06 to 2021.12