The project is located on Gala Mall, Lujiazui, Shanghai. As an important part of the urban planning of Lujiazui Binjiang Financial City, the mall is surrounded by financial centre business districts. The store area is about 108 square meters. It is a smart home experience hall. Its brand provides high-tech humanized modern smart home products and smart control strategies.

▲智能家居形象墙,Brand wall

Based on the positioning of “smart life” and the fundamental demands of product exhibition, we propose the design concept of “module space”, and use the “round corner module” as the basic carrier for experiencing the functional space, arranging the spatial blocks with unified form and different functions in a nested way to organize the linear space, so that the functional arrangement is clear and scientific.

▲弧角造型的功能单元模块,嵌套组合形成基本空间体系,Arc-angle-shaped functional modules, nested and combined to form a basic space system

The clear visit experience enables the product advantages to be showed efficiently. The soft curved edges, the orderly integration of the module space, and the unified application of material tones also echo the positions of “modular”, “integration”, “freestyle”, “technology” and “the sense of future ” which are pursued by the call for “smart life “.

▲从客厅模块到厨房模块,From living room module to kitchen module

在对空间进行功能性与人群使用习惯分析的基础上,我们模块化后的空间进行了重新组织:展示橱窗位于入口一侧,对外让出开阔的视觉界面, 对内则形成一部分相对私密空间,使得品牌形象区和会客区得以根据视线关系合理分布;陈列区展台满足产品展示需求的同时,贯彻弧度线条柔化边界,进行错位放置,一定程度上也起到限定空间、暗示空间动线的作用;对于“穿梭”的主体——体验区进行合理扩充,并且将视觉效果最佳的客厅排布在第一界面上,创造极具视觉冲击力的入口体验。
Based on the analysis of the functionality of the space and the usage habits of the crowd, our modularized space has been reorganized: the display window is located on the side of the entrance, giving out an open visual interface to the outside, and forming a relatively private space inside, which will make the brand image area and the guest area reasonably distributed according to the relationship of sights. The exhibition area booths could meet the needs of product display, ?and at the same time, they are curved lines and are placed in a misplaced position, so that the design could soften the boundaries. To a certain extent, the design also plays a role in limiting space and suggesting spatial dynamics. The “experience zone”, the main body of the “shuttle”, is reasonably expanded, and the living room with the best visual effect is arranged on the first interface to create a highly visual entrance experience.

▲开敞的入口界面与视线通廊,Open entrance interface and sight corridor

Due to the limited space area and the special shape of the plane itself, the model of simulating the real home environment according to the traditional home experience museum can easily cause chaotic function distribution and scale imbalance. In addition, we have considered that there are differences in the home interior style, personality, and aesthetic characteristics among the experiencers, and trying to simulate the design of the real environment is easily counterproductive and creates a sense of strangeness and alienation. Therefore, the layout combines a single home scene with a linear experience streamline, and in accordance with the order of privacy from weak to strong, the living room, kitchen, toilet, and bedroom are arranged from the outside to the inside in order, so that customers could “shuttle” between scene modules. Thereby the characteristics, advantages, and use methods of each product in different scenes could also be reasonably and clearly displayed.

▲突出产品特性的纯粹空间模块,A pure space module that highlights product features

The bar negotiation area is mainly for customers with strong purchase intentions, and is used for in-depth exchange of product information and purchase intentions between customers and shop assistants. The bar counter is placed at the corner of the plane. Under the cover of the shop window, it could create a relatively private space in the store.


The ground level of the scene experience area is raised by two steps to build a sense of realm and entering ceremony. The display units are separated by electronically controlled glass, so shop assistants could demonstrate the integrated linkage effect of the full set of products to customers through the function control panel in the living room.

▲一体化联动展示空间,Integrated linkage exhibition

In order to reflect the sense of future technology in the space, and at the same time to highlight the product, in the overall material selection, the use of mixed oil wood finishes and epoxy floor paint creates a pure white space tone. The arc surfaces of the wall connections between the floors and the walls and the ceilings are made of galvanized square pipes to build the shape skeleton. The floor paint is digitally adjusted to achieve a colorless connection with the wall surface, providing participants with a sense of future high tech and an integrated feeling of indoor floor, ceiling and wall. This design will not be overwhelming, but will put stress fully on the product so as to maximize its characteristics.

▲没有墙角的纯白基调空间,Pure white tone space without corners

In addition to traditional spotlights and downlights, the space lighting part uses a large number of rounded shape lamps and light strips. The shape echoes the arc elements used in the space, which emphasizes the space elements to a certain extent and weakens the sense of big volume and the turning relationship of the furniture. The large-area white space tone combined with the strong point-to-line-to-face contrast between the point-like lighting and the light strip, the different degrees of reflection on the glass and the wall show the charm of intriguing dynamic details.

▲灯带与筒灯的运用,空间点线面构成,Use of lights and downlights, a plane composition in space

▲圆形展台及灯光,Circular booth and lighting

From the shape of the interface of the module space to the edge of the booth, the shape of the information wall, and the shape of the lamps, the whole has been processed into an arc, softening the sense of distance and coldness of the technology, making the smart home presentation more friendly and natural. In order to emphasize the curvilinear shape, the marble veneer is used on the wall at the junction of the edges. The stone texture emphasizes the home attributes, adding a heavy color to the space, enriching the sense of layering, and preventing the pure white space environment from being overly indifferent.

▲迈入未来的“穿梭机”,The “shuttle” bring people to future



▲构造节点a,Detail a

▲构造节点b,Detail b












Project Information——

Project name: Shuttle·Smart Life Experience Hall

Design: Parallect Design (Suzhou)

Design year & Completion Year: 2019

Designer:Di Huang

Project location: Shanghai

Gross Built Area (square meters): 108

Photo credits: Jieqi Yao

Clients: Yangzi Smart Home

Partners: Suzhou Re-design Studio