InNail is an excellent nail brand that mainly serves female customers and sells related products. Nazodesign was commissioned to design a shop located in The New, Xidan, Beijing. THE NEW is a complex space of art and diversity, public and commerce. This store will be used as a traffic passage at certain moments. How to turn a space with both commercial and traffic attributes into a feminine nail salon is what this project needs to think about.
1.交通通道中的美甲空间 Nail salons in traffic passages
限制中创造灵活 Create flexibility in constraints
The store in THE NEW has both the functions of “manicure store” and “traffic passage”. From this, after rigorously calculating the vehicle traffic range and satisfying the use of the manicure room, the space has formed a manicure space on both sides and movable display in the middle. As the main partition of the space, the movable gauze curtain forms a number of private and open manicure spaces. The gauze curtains between two adjacent manicure room can be flexibly opened and closed to meet the different manicure needs of individual or multiple people.
兼顾灵活与仪式感 Flexible and ritual
How to make a space flexible and changeable without feeling “temporary”? Because the original ground of site needs to be retained . Therefore, in the ceiling, we choose an arched array with embedded light strips and a clean soft film ceiling to create a sense of ritual space. On the fa?ade, the movable curtains are hung in the space in sequence, orderly and coherently. There are rollers hidden at the bottom of the display stand in the middle of the store, which can be flexibly placed in the space.
2.柔美与力量并存的女性空间 A feminine space with femininity and strength
Inspired by the diversity of the site, we also want to create a feminine nail salon with a diverse atmosphere, expressing the different characteristics of women in the space. “She” can be feminine and powerful. We choose two highly contrasting materials, modern metal and soft gauze, which are combined and overlapped in the space to create a more diverse feminine space.
▲接待区墙面 Reception area wall
▲入口悬挂“IN”logo的香槟金飘带 Champagne gold sign with “IN” logo at the entrance
▲前区的金属陈列架 Metal display rack in the front area
At the entrance, a champagne gold sign with the “IN” logo is hung on the top and a streamlined metal display shelf is placed on the ground. The metal materials in the space are presented in a soft and fluid form, breaking the single inherent stereotype and expressing the feminine gentleness and strength. The terrazzo wall lamp enriches the space.
3.融入品牌理念的自然空间 Natural space in line with the brand concept
天然、原始材质的融入 The integration of natural and original materials
InNail advocates a natural and healthy brand concept and strives to provide the most advanced professional services. In the overall space, we use modern metal materials and textured micro-cement to create a delicate and technological atmosphere. The entrance has a rough terracotta brick reception desk. The space has a large area of brand poster and the natural and flowing sense of the ocean image enriches the entire space.
▲海洋画面的品牌灯箱 Branded light box with ocean image
▲绿植为空间引入了自然气息 Natural green plants
▲碎石子上的产品陈列 Product display on gravel
Transparent acrylic is placed on the gravel as a product display stand, which combines nature with the product very well. The display stand and the planting cart have different heights, which is convenient for guests to watch and choose.
美甲即美“色” Manicure is beautiful “color”
We specifically choose plain materials as the background color of the space. The gradient curtain is hung under the soft film ceiling that is as translucent as the sky, injecting color into the entire space. Gradient curtains are not only a flow of colors, but also a variety of colors, just like the meaning of manicure to women–using colors to show diverse beauty.
Completion date：June 2021
Project team：Tian Shaoyin， Zeng Yuxian，Li Ran， Zhang Qing，Gao Zhao
Photography：Misae Hiromatsu, Yuming Song (Beijing Ruijing Photo)