Swiss Butchery, a Shanghai-based authentic imported butchery, commissioned DOHO to develop a standard butchery to a full meat experience center. The project consists of a full working butchery, grill corner, supermarket, and cooking school. The intent is a full-service store where people can shop for imported meats and products, taste new recipes at the grill corner and sign-up for cooking classes to learn how to prepare the products at home or have a social cooking event.
Inspired by a Swiss chalet, large wood timbers were integrated in the key shopping walls and cooking school to maintain an authentic Swiss concept.
A feature saw-tooth ceiling connects the diverse space to provide continuity across all areas, while creating a ceiling that feels airy in the large space.
Dark tones of wood were used to create a premium look and feel, while integrating the distinct Swiss Butchery red accent.
The project features collaborations with Weber Grill for grill equipment, Zwilling for knives and cutlery, and Boska for cheese utensils.
A walk-in Dry Ager provides a wide variety of dry aged meat selection to complement the standard butchery.
A kid’s play area with a large red cow defines the final family friendly space.
首席设计师：Xin Dogterom & Jason Holland
Completed in: 2019
Size: 510 m2
Location: Huacao Town, Shanghai
Project Type: Retail& Experience Center
Design Firm: STUDIO DOHO
Lead Designers: Xin Dogterom & Jason Holland
Design Team: Su Chen, Jia Menghua
Photography: Biran Chua