Swiss Butchery是一家位于上海的正宗进口肉店,客户委托STUDIO DOHO将一家标准的肉店设计为一家完整的肉类体验中心。该项目包括一个完整运营的肉店,烧烤角,超市和烹饪学校。该项目的目的是打造一家全方位服务的的商店,顾客可以在这里购买进口肉类和商品,在烧烤角品尝最新的菜谱,报名参加烹饪课程,学习如何在家准备食物或举办社交烹饪活动。

Swiss Butchery, a Shanghai-based authentic imported butchery, commissioned DOHO to develop a standard butchery to a full meat experience center. The project consists of a full working butchery, grill corner, supermarket, and cooking school. The intent is a full-service store where people can shop for imported meats and products, taste new recipes at the grill corner and sign-up for cooking classes to learn how to prepare the products at home or have a social cooking event.

▲店铺外观

▲肉店柜台

▲烧烤角

▲超市

受到瑞士小木屋的启发,大型原木被用于主要的购物墙和烹饪学校,从而保持一种纯正的瑞士概念。

Inspired by a Swiss chalet, large wood timbers were integrated in the key shopping walls and cooking school to maintain an authentic Swiss concept.

▲烹饪学院

独具特色的锯齿形天花板连接起不同的空间,提供所有区域的连续性,同时在一个大型空间中打造出一个让人感觉流通的天花板。

A feature saw-tooth ceiling connects the diverse space to provide continuity across all areas, while creating a ceiling that feels airy in the large space.

深色调的木材用于创建一种高级的外观和感受,同时融合了Swiss Butchery鲜明的红色色调。

Dark tones of wood were used to create a premium look and feel, while integrating the distinct Swiss Butchery red accent.

▲独具特色的天花板

该项目与Weber Grill的烧烤设备、Zwilling的刀具和餐具、以及与Boska的奶酪用具合作。

The project features collaborations with Weber Grill for grill equipment, Zwilling for knives and cutlery, and Boska for cheese utensils.

步入式的Dry Ager提供多种多样的熟成肉类选择,以成为标准的肉店。

A walk-in Dry Ager provides a wide variety of dry aged meat selection to complement the standard butchery.

儿童游乐区装饰有一头红色的奶牛形象,最终定义了这个家庭友好型的空间。

A kid’s play area with a large red cow defines the final family friendly space.

▲儿童游乐区

▲平面布局图

项目信息——

建成年份:2019

项目面积:510 m2

项目地址:上海市华漕

项目类型:零售&体验中心

设计公司:STUDIO DOHO

首席设计师:Xin Dogterom & Jason Holland

设计团队:苏晨贾梦华

摄影:Brian Chua

Project information——

Completed in: 2019

Size: 510 m2

Location: Huacao Town, Shanghai

Project Type: Retail& Experience Center

Design Firm: STUDIO DOHO

Lead Designers: Xin Dogterom & Jason Holland

Design Team: Su Chen, Jia Menghua

Photography: Biran Chua