Not Just Another商店是一个由Me-ji设计的半简约半工业风的商店,位于英国伦敦肖尔迪奇创意中心的红教堂街。

Not Just Another Store is a part minimalist, part industrial storefront located in London, UK, designed by Me-jí. Its located in the heart of Shoreditch’s creative hub, the semi pedestrianized Redchurch Street.

新零售空间的设计旨在传达品牌的转型和地理位置的变化——从繁忙的肖尔迪奇街的狭窄空间到宽敞的环境和更放松的购物目的地。它经由精心设计以吸引过往行人的注意,邀请顾客进店浏览并为顾客提供一种轻松的购物体验。最主要的目的还是为顾客带来宁静舒适的感受。

The design of the new retail space intended to communicate the brand’s transformation and location move, from a narrow space on the hectic Shoreditch High Street to a voluminous environment and more relaxed shopping destination. It has been meticulously designed to be inviting to passersby, encourage browsing and to give customers a relaxed shopping experience. The general intention is to impose the feeling of calmness and serenity to visitors.

该空间的前使用者在这留下了重要的影响,经由仔细剥离和调整,才得以满足新客户的使用需求——以前的空间被修改、重新利用和模块化使用。设计的重点是满足耐久性和功能性,深色钢材、混凝土、大理石、玻璃和织物材料贯穿整个空间,构成了商店的外观及氛围。这个空间的主要特点是“吊舱”——空间内的空间,经常出现在艺术装置、零售活动和办公室里。

The previous occupier of the space left a major imprint, this was carefully stripped back and tweaked to communicate the needs of the new client – previous fixings were modified, reused and made modular to encourage re merchandising. The focus was highly placed on durability and functionality, a material palette of dark steel, concrete, marble, glass and fabric were used throughout to give the space its look and feel. The main feature of the space is the “pod” – a space within the space, to be used for art installations, retail campaigns and workshops.

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项目信息——

项目名称:Not Just Another商店

设计团队:Me-ji设计事务所

年份:2020

地区:英国伦敦

摄影:Emily Marshall