In the Internet era, there are more and more ways to connect people and society, but the content is getting more and more pale. Everyone is like an independent and flowing atom, tired of turbulence under the background of indifferent and alienated cities, becoming a spiritual vagrant. The project is located in Zhongyi Block, Jiangyin. The design team, starting from architecture and space, strives to establish a more harmonious interactive connection with the external block and environment through the organic combination of commercial form, brand culture, consumption experience and modern aesthetics.
In order to continue the store and the new Chinese architectural appearance of the same line, the storefront design follows the shape according to the situation, and realizes multi-dimensional overall planning and balance through concise lines, rich blocks and bright colors, so as to ensure that the integration of the two will not produce a separate regime for the vertical.
The distribution of primary and secondary entrances is tailored to local conditions, creating an internal fluid space and connecting various functional areas in series. It is not only convenient for customers to return quickly, but can effectively relieve the pressure of traffic congestion, so as to maximize the store value.
The three-dimensional geometry at the entrance is refreshing. The collision of square and circle breaks the conventional pattern of horizontal, flat and vertical. The plain base is decorated with lively and friendly color of CoCo orange, creating a simple and fashionable first visual experience while interpreting a more youthful brand style.
The shape of the handle is inspired by the initial letter of the brand “C”. The artistic vocabulary and the brand LOGO are interlaced between the virtual and the real, which has a unique recognition and highlight.
The design of the swinging area blurs the boundary between indoor and outdoor space, satisfying the operational function while connecting the customer with the street. Designers establish emotional communication with consumers through situational interaction, so that they immersed in the leisure atmosphere of the commercial district.
Walking in, you will find that the interior follows the simple and restrained appearance with milk tea color and senior gray as the main tone, supplemented by logs and light green, injecting fresh and natural meaning into the space and laying a warm and healing social atmosphere. Designers use modern architectural thinking, from the combination of curves and straight lines, extract and extend the regular form to build a spatial relationship and to create a transparent, open, hierarchical dining environment.
As for tables and chairs, our designers abandoned sharp edges and corners, showing people with mellow and soft lines, which are full of tension. The texture of wood and the leather blend together in the space, revealing the extreme and low-key, giving visitors a pure land away from the hustle and bustle and rest.
Lighting with different shapes complement each other, forming a visual cut and continuation, and injecting clear personality and interest into the gentle and quiet field. While satisfying the needs of space lighting, delicate and different shades of light and shadow also form a scene of their own.
The mood conveyed by tea is not only on the taste buds, but also complements the spatial experience. By virtue of the close connection between interior and architecture, brand and block, and through the application and expression of geometric modeling and space aesthetics, CoCo at Jiangyin Zhongyi Block store conveys the brand concept of “laying a foundation for tradition, being brave in innovation and looking to the world”, showing its own personality in the integration of fashion and art.
Project Name：CoCo Jiangyin Shop
Design Company：OYTT Design
Design Director：Tiao Ouyang
Executive Director：Danfeng Zhou
Chief Designer：Yun Yao
Assistant Designer：Xiaobei Ma
Area：153 square meters
Completion Time：August 30, 2021
Main Materials：Micro cement, art paint, fireproof board, leather, metal
Construction Company：Jiangsu Jinzhirun
Props：Shanghai Yitong Props Co., Ltd
Material Brand：Shanghai Luofeng Trading Co., Ltd