Boring reproduction is always the same, while interesting design is one in a million. A design work full of soul is not limited to the unique appearance, but also emphasizes the interaction of scenes and spiritual resonance. Moliy tea, with its distinctive appearance and unique way of expression, has opened up a way to break the current situation of consumption upgrading.
The project is located at the corner of the street. The overall shape is unique and eye-catching, forming a sharp contrast with the surrounding buildings. The design expresses the difference of the brand in the most direct way, so that people can feel the delicate and warm style and the profound connotation of the brand.
It skillfully integrates the relationship between internal and external space, and forms a progressive visual effect through the highlight and change of elements. The appearance is infused with the concept of “book”. The shape of the front door is like the flipped pages of book and spreaded paper. The facade uses micro cement to create the shape of the spine of the book, making the project like a fascinating book, attracting consumers to explore.
The desert oasis is the most difficult to find, and the jasmine fragrance around the corner is more refreshing. The entrance is not lush and luxuriant. Instead, it extends the original texture of micro cement to the interior. The rough wall is not only like a relic of industrial civilization, but also like an ancient parchment. It integrates the interior and exterior design, paving and display, creating the end scene, echoing the log decoration, creating a mottled sense of desolation.
Step by step, the 70 square meters space is complete and well decorated. With the flexible application of space aesthetics and the principle of light and shadow, the overall layout integrates thousands of words into the space. There are not too many partition surfaces in the room to ensure the permeability of the space. The light and shadow flow and color transformation are used to achieve the zoning effect. The transition between the deep and the shallow, and the interlacing of the light and the dark are all concrete expressions of design wisdom.
The curved surface of the half arc transits from the entrance to the fixed seat area, forming a deep extension sense, dispelling the limitations of space and outlining a more spacious and harmonious state. In the transparent and open scale, the round and delicate lines of tables and chairs form a new block, increasing the privacy of each independent small space. The walnut color with clear texture is dotted with fresh and natural jasmine green, just like luxuriant woody plants. As the transition between desert and oasis, it has the beauty of wild and unrestrained growth.
The counters and walls in the business area break the dullness with a strong sense of architecture and sequence, and jointly carry the creation of emotional atmosphere. The convergence and harmony of a variety of elements, in the fusion and collision of color and geometric elements, build a neat and refreshing style, but also very fashionable. The combination of arched gate and circular fence is just like the desert plants with abundant water, with orderly linear texture and light green overall layout, presenting the aesthetic artistic conception of virtual reality alternation in full of vitality.
With the expansion of the ceiling curve, the space breaks the shackles of the original frame line. The irregular brick surface and wall are used to cut and reshape the space, which greatly emphasizes the independence and three-dimensional of the region.
The desks and chairs with different shapes and materials are distributed in order. Through the change of seat height, the geometric relationship is interspersed, and the sense of hierarchy of space is increased. The vertical geometric chandelier brings the relationship between human and space closer, and enables consumers to enjoy a leisurely time alone while enjoying tea.
Project Name: Moliy Tea
Location: Zhangjiagang, China
Design Company: OYTT Design
Chief Designer: Tiao Ouyang
Design Team: Zhimeng Guo, Danfeng Zhou
Area: 70 square meters
Design Cycle: August，
Main Materials: microcement, brick, art paint
Client Name: Xinxin
Lighting Design: Mi Wei Lighting