大周设计 | 王品牛排长沙平安财富中心店

王品牛排长沙平安财富中心店，坐落于长沙著名景点橘子洲的对岸，地理位置得天独厚，整个自然景区一览无余，尽收眼底。

The project is located in Ping An Wealth Center in Changsha, Hunan. It is situated on the opposite bank of Orange Island, known as the “First State of China”. With Yuelu Mountain as its neighbor and accompanied by the Xiang River, the location enjoys a unique location and panoramic view.

▲外立面

王品集团对旗下的中高端品牌-王品牛排，进行了全方位的形象升级。从品牌LOGO到空间视觉的定位，都重新梳理并优化。整体希望打造成新当代法式：优雅、浪漫、精致。新的品牌LOGO结合以公主冠为主体的造型，代表尊贵的身份，也象征着女性的自信独立。空间上，延续品牌LOGO的手法，设计师在开放区也做了一个大型公主冠的装置物件，从吧台与法式建筑的造型内穿伸出来，成为整场的设计亮点。也呼应了品牌特质。

Wang Steak is a mid to high-end French Western restaurant renowned for its specialty steaks. Recently, the restaurant underwent a comprehensive brand image upgrade. The new logo resembles a princess crown, conveying a sense of French elegance, romance, and delicacy. The design concept of the project is inspired by the princess crown in the brand logo, with the gentle curve and the French arch runs through the whole space, reflecting the elegance and dignity of the palace. The designer created a large installation object shaped like a princess crown in the open area, extending from the bar counter to the dining area, it becomes a visual focal point of the entire space.

▲开放区

在开放区靠窗部分，由于窗外的一切才是最好的风景，同时考虑到造价控制。所以在其余手法上，设计师尽量低调处理，灰度的蓝绿色皮革、质感肌理漆的方式，在确保一定品质感的前提下，尽量不和窗外的风景争夺主角。让用餐客人愉悦的体验风景的自然美，而不是装修的浮夸美。

To create a comfortable viewing area along the window, floor-to-ceiling windows are used. The grey blue-green leather furniture and rich texture paint are used to deliberately create a low-key atmosphere, providing customers a chance to get closer to the beautiful scenery of the Xiang River and enjoy an unparalleled dining experience.

▲开放区吧台

▲开放区过道

包房区，设计师巧妙运用印刷图案的壁纸，挑选与品牌故事契合的图案。在造价可控的基础上，视觉效果最大化，也不会觉得过于硬装。是一种硬装软装结合折中的方式。

The private dining area cleverly utilizes printed patterned wallpapers, resembling grand oil paintings found in the Palace of Versailles, creating a visually impactful effect. And the modeling chandelier also add to the overall aesthetic.