Shaoxing Shimao Store is the first store established by the famous bread brand Cycle & Cycle. After five years of growth, the brand wants to share with customers the precipitation and new thinking of the brand in the past five years by re-upgrading this initial store. Commissioned by Cycle & Cycle, Nazodesign takes charge of the transformation of this shop with special significance.
作为一个面包品牌，Cycle & Cycle在生生不息的万物生长中获取灵感制作面包，赋予面包传达超越食物本身的力量内涵。我们希望空间能与品牌的精神相契合，超越“面包店”这一物理空间的简单定义，可以使客人与品牌建立更多精神层面的共鸣。
As a bread brand, Cycle & Cycle obtains inspiration from the growth of all living things to make bread, endowing bread with the power connotation beyond the food itself. We hope that the space can be in line with the spirit of the brand, beyond the simple definition of the physical space “bakery”, so that guests can establish more spiritual resonance with the brand.
1. Artisian: You can feel the temperature of the hand of the baker through the bread. The temperature of the space can be sensed through the integration of artisan-like materials.
Taking the bakery as the prototype, we extracted natural materials such as “natural clay” and “clay brick” as the main elements of the facade and the space. We hope that the space can bring the simple warmth and quality comfort to the guests just like the bread of Cycle & Cycle. The store has a very long facade extending along the street. In terms of the presentation of the facade, we use geometric facade language to integrate the two materials into each other in the overall facade, to express the concept of symbiotic growth between the brand and the customer.
Natural clay and terracotta tiles are also used to form the hand-painted pattern of the bread on the exterior facade. The soft and lovely design is presented by rough materials. We like this slightly awkward sense of congruence.
In the interior space close to the guests, we borrowed from the traditional Catalan vaults to create the “curved brick arch ceiling”. We wanted the terracotta brick to be softer in the interior space.
2.Breathing: The bread starts from a small dough to slowly ferment. We hope that the space can have such a “breathing” state just like the fermented dough.
a. A large amount of teak is incorporated into the space. In addition to making the space more friendly, teak itself is also constantly “breathing” with nature, and the color and texture of the surface will slowly produce subtle changes, becoming warmer and moister. With the passage of time, space is also like a life, will present a different charm.
b. We open the facade of the space in different ways to create a rich dining experience, and at the same time, we hope to make the “inside” and “outside” continuously communicate and breathe, so that the store and the guests inside and outside the store can achieve a deeper integration.
We have enlarged the width of seating area along the street to 900mm. The wide scale can meet the different dining behaviors of different guests.
项目名称：Cycle & Cycle 面包店
Project: Cycle & Cycle
Area: 210 sqm
Completion date: April 2021
Project team: Tian Shaoyin， Zeng Yuxian，Li Ran，Huang Kaifeng，Zhang Qing
Decoration Design：Zeng Yuting
Luminaire： Makiko Ishioka（Ljus Design）
Photography：Misae Hiromatsu, Yuming Song (Beijing Ruijing Photo)