When KFC met in Shikumenli, Hangzhou, the beautiful West Lake, a new and old combination of “Impression West Lake” was performed. The space is simple and bright, modern and elegant, connecting the city and nature, just like the unique impression of West Lake.The new upgraded high-efficiency ordering mode of the future store combines digital and humanized customer experience to build a better connection between the restaurant and customers.
The transparent glass brick wall of the building facade keeps a certain distance from the original wall, which does not damage the original wall and reflects the contrast between the old and new textures, making the building facade full of vitality. Combined with the light conditions and the surrounding environment of virtual reality, forming a natural light scene.
The restaurant has a bright interior layout and clear movement lines.the customer can choose a dining area according to their needs. The interior materials of the restaurant are selected with warm wood and Cyan brick, showing the symbiosis of the historical connotation of the building and the brand culture. The luster of Stainless steel and glass brick makes the space feel the reflection of light.The red and white light-emitting board installation and white punching plate on the ceiling of the restaurant express the misty rainy Jiangnan style.
On the second floor, there are seats on the outdoor balcony, where you can take in the sunshine through large glass windows to enjoy the delicious food, the beautiful scenery and the impression of the West Lake.
建筑事务所: SwimmingPool STUDIO
主创建筑师: 李麟杰 Jeremy ， 王卫 David
摄影师: SKY (pics©Yum China)
Project name: KFC (Hangzhou Dongpo Road Store)
Architect’Firm: SwimmingPool STUDIO
Clients: Yum! Brands Inc., China Division
Completion Year: September 2019
Lead Architects: Jeremy， David
Project location: No.1-2, Jiuxingli, Dongpo Road, Shangcheng District, Hangzhou
Gross Built Area (square meters): 470㎡
Photo credits: SKY (pics©Yum China)