2019年艾格木全屋定制开始联络我们的时候，对于需求量巨大的居住整装行业，我们对护墙板、 柜门、 吊顶还是停留在混乱的，污染的，滥竽充数的刻板印象里。
In 2019, when AGMO approached us, we were still stuck with the stereotype of confusing, polluted, and indiscriminate siding, cabinet doors, and ceilings for the whole house custom home furnishing industry, which is in great demand.
In the face of the ever-changing industry needs and the ever-regulating market, AGMO whole house customization conducted in-depth research and development of two sections- the upgrading of customization and the whole house furnishing，and the commercial space. The staff size also expanded from 60-70 people to about 150-200 people.
Faced with the new development of the company, AGMO hopes that our in-depth research on the brand and the company will lead to the planning of their new office building, which can meet the future development of the company and the dissemination of the brand concept.
With the brand concept of “customized for a better life”, AGMO hope to achieve a win-win situation for users, dealers and enterprises. The products advocate environmental protection, healthy living, easy installation, and ready to live for users, featuring no formaldehyde, heat insulation, waterproof and moisture-proof, durable, and other characteristics. For different customer demand characteristics, AGMO whole house customization tailor solution for the overall space to provide customers with whole house customization.
We adopted the brand’s corporate colour blue as the main colour, conceptually hoping the space to be nurturing, inclusive and approachable, so we extended the concept of the upper river, the flowing process of which wrapped the product/space/user. Make the product better understood by the user through design. The team went visited the site and the factory, and conducted in-depth research on the corporate brand, breaking down our initial prejudices by understanding the source of materials, the production and development process.
This is a 5-storey rectangular base space, the single-storey of which is 62.5*30m long. Our design area is the 3F space with an area of more than 5,000 sq.m. The 1F-2F are intended to be used as home and commercial exhibition space, mainly for national distributors to launch new product lines, while the public space showroom is mainly for hotels, hospitals and children’s space product experience. In the face of digital video live broadcasting, AGMO hopes to have a large space that can accommodate 1-200 people at the same time to meet the needs of conference training and live broadcasting.
3F as an extended office space, in addition to the regular office needs of the enterprise, itself also has Space Design Department and Product Development Department, expecting the space to have sufficient exclusive discussion area. Marketing Department strongly require a quiet space for telephone communication. We hope that the space will be open and rich, as in a small county office, it is common for people to be busy in a relaxed way.
From the outside we introduce the river that runs through the building, entering the lobby and diverting the main core of the centre, with the home and public space galleries on either side. The middle space is hollowed out and the different floors are linked by a lap bridge. Light is introduced into the original patio on 3F. Small patios are placed according to the different functional transitions to meet the different sight lines and the flow of air and light above and below.
3F space has a staggered patio area with open and closed discussion areas, as well as a dedicated telephone booth area. The office area is set in the best light view area, with large windows continuing the view from the roof and linking to the distant farmland view. The wood veneer and woven material of the walls were installed directly with the AGMO wood.
A wandering tour route, a bridging experience to and from work, the penetrating nature of the showroom/size core barrel, we combine various functional needs to create a rich experience through the characteristics of the space, by wandering and exploring different levels of space. Constantly feeling the passion of the corporate brand in the experience, being professional and bravely facing the unknown, we hope that the company sticks to its original concept and makes a difference to more and wider basic family space. Looking back at the design during the two years with epidemic, from site docking, site problems, we deeply feelt the customer, construction, the various supply chain were not easy, and once thought the project would be aborted. Sincere thanks to everyone involved, I hope we are all open-minded to embrace the unknown future.
Project Name: Office building of Science and Technoloigy Exhibition Hall, Zhejiang AGMO New Material Technology Co. Ltd
Client: Zhejiang AGMO New Material Technology Co. Ltd
Address: Haiyan County, Jiaxing, Zhejiang
Interior Area: 5000㎡
Type of Project: Office Showroom Space
Design Content: building façade, interior design, display cabinet design, lighting design, soft furnishing design, landscape design
Design Period: 2020.01-2020.08
Construction Period: 2021.03-2022.06
Architecture and Interior, Landscape Design Team: Xutai Design & Research Studio
Design team: Yang Tianbao, Wang Pengyi, Sun Zhiwei, Mao Tianyi, Xie Chengru, Diamond
Construction Team: Zhejiang Shengdu Zhou Minyong Team
Client Design Management Team: Zhou Wu, Wu Yongqing
Materials: AGMO (Zhejiang) assembled wall system, self-levelling, PC panels, perforated aluminium panels, gradient laminate, woven carpet, Huili-Tag architectural sunlight, Yuegemann artistic staircase