随着现今社会的生活节奏越来越快，各类餐饮、菜系层出不穷，生活内容比从前更为丰富。普通食材已渐渐无法完全满足市场的需求。在现下的“大健康”时代，健康饮食与新鲜食材也成为人们餐桌上越来越重视的部分。Cl’ ray作为新晋进口高端生鲜精超连锁品牌，为消费者提供优质且专业的食材与辅料。有点建筑设计受业主委托对品牌在苏州的首家门店进行设计。
As the pace of life in today’s society becomes faster and faster, various types of restaurants and cuisines emerge in endlessly, and the content of life is richer than before. Ordinary food ingredients are gradually unable to fully meet market demand. In the current “big health” era, healthy diet and fresh ingredients have become an increasingly important part of people’s dining tables. As a new imported high-end fresh food unchained brand, Cl’ray provides consumers with high-quality and professional ingredients and accessories. Architectural Design was commissioned by the owner to design the brand’s first store in Suzhou.
▲Cl’ray 鲜食肉铺室内全景 ©徐英达 Interior space Overview ©Yingda Xu
Cl’ray 鲜食肉铺位于苏州圆融星座商场的负一楼，整体场地为不规则的长条形。由于品牌特色在于“鲜食”，直接对接于国外源头产地，全程冷链向国内各大城市输送优质食材，保证了食材的新鲜度与健康度。因此整体的设计以突出“新鲜、自然、真实”为主旨，在材料的选择上选取了石材，木材等天然材料，给人以舒适自然未加以人工的感觉。
Cl’ray Fresh Meat Shop is located on the first floor of the basement of Suzhou Yuanrong Constellation Shopping Mall. The overall site is in an irregular long strip shape. Since the brand’s specialty is “fresh food”, it is directly connected to the source of foreign production, and the entire cold chain delivers high-quality ingredients to major domestic cities, ensuring the freshness and health of the ingredients. Therefore, the overall design is based on the theme of highlighting “freshness, nature, and authenticity.” In the selection of materials, natural materials such as stone and wood are selected to give people a comfortable, natural and unartificial feeling.
▲店铺门面 ©徐英达 Facade of the shop ©Yingda Xu
由于店铺有着长条形的门面，我们希望可以将店内的内容全面，直接的展示给来往路过的人群，以突出“肉铺”的零售性质。因此在室内空间的设计上，我们采取“环形台阶”的形式，将冷藏柜，操作台等靠后的功能抬高0.6米，使得它们不被前排的吧台所遮挡。同时布置长条形的吧台在场地中间，突出了餐饮零售的性质，吸引顾客进入室内。
Since the store has a long façade, we hope to show the content of the store comprehensively and directly to the people passing by, so as to highlight the retail nature of the “butcher shop”. Therefore, in the design of the indoor space, we adopt the form of “circular steps” to raise the refrigerated cabinet, operation table and other functions back by 0.6 meters, so that they are not blocked by the front bar counter. At the same time, a long bar counter is arranged in the middle of the venue, highlighting the nature of catering and retail and attracting customers to enter.
▲轴测图 ©有点建筑 Axonometric ©Someone Studio
▲逐步抬高的室内空间 ©徐英达 Gradually elevate the interior space ©Yingda Xu
整个场地因为吧台的植入，顾客的行动路线被规划为一个闭合的圆圈，进门后上台阶在冷藏柜及操作台处进行选品采购，再回吧台处结账或休息等候肉类加工。冷冻肉切割间和熟食加工厨房分别布置在吧台的两端。
Due to the implantation of the bar, the customer’s movement route is planned as a closed circle, and after entering the door, he goes up the steps to select and purchase products at the refrigerator and operation counter, and then returns to the bar to check out or rest for meat processing. The frozen meat cutting room and the deli processing kitchen are arranged at each end of the bar.
▲石片吧台特写 ©徐英达 Close-up of the slate bar ©Yingda Xu
由于场地中央有一根很粗的承重柱，无法避开，因此在设计中我们将吧台与柱子结合，将柱子处理成深色达到消隐的效果，同时下半截用石片包裹，使得柱子与吧台墙面结合为一体，不再突兀。吧台后边的墙面开有孔洞，在视觉上起到通透的效果。
Since there is a very thick load-bearing column in the center of the site, which is unsightly, in the design, we combined the bar counter with the column, processed the column into a dark color to achieve the effect of blanking, and the lower half was wrapped with stone chips, so that the column and the bar wall were combined into one and no longer obtrusive. The wall behind the bar is made with holes, which has a visual transparency effect.
▲ 吧台侧面效果 ©徐英达 Side facade night view©Yingda Xu
石头吧台是整个室内的视觉中心，兼具收银，饮品制作，储藏，展示零售水产品的功能。因此整体吧台为长条U型，背面有带隔板和壁龛的石墙。在吧台的一端是冷冻制品加工间，白色的瓷砖贴面显得整个空间干净，整洁，卫生。留出的九宫格窗口可以让顾客清晰的看到肉类加工的过程。
The stone bar is the visual center of the entire interior, which combines the functions of cash register, beverage production, storage, and display of retail aquatic products. Therefore, the overall bar is a long U-shape, with a stone wall with partitions and niches on the back. At one end of the bar is the frozen products processing room, and the white tile veneer shows that the whole space is clean, tidy and hygienic. The nine-square window allows customers to clearly see the process of meat processing.
▲Cl’ray 鲜食肉铺室内全景 ©徐英达 Interior space Overview ©Yingda Xu
▲冷冻柜镶嵌在石头吧台中 ©徐英达 The freezer is set in a stone bar ©Yingda Xu
由于鲜食肉铺的特殊性，店铺内的设备比一般零售店要多出很多，其中包括肉类冷冻柜，冷藏柜，冰鲜柜以及熟成柜，如何合理的布置这些柜子，使它们与硬装环境融合是本次设计的难点之一。因此我们将冷冻柜布置于吧台侧边，在视觉上，刚进门的顾客并不会看到它们，也不会造成视线的遮挡。在开始采购后才会发现它们隐藏于吧台墙壁之内。
Due to the particularity of the fresh meat shop, the equipment in the store is much more than that of the general retail store, including meat freezers, refrigerators, chilled cabinets and aging cabinets, how to reasonably arrange these cabinets so that they are integrated with the hard installation environment is one of the difficulties in this design. That’s why we placed the freezers on the side of the bar, so that they are not visually visible to customers who have just entered the door, and they do not obstruct their view. Only after you start shopping will you find them hidden inside the bar walls.
▲肉类零售区 ©徐英达Meat retail area ©Yingda Xu
▲冷冻柜和肉类零售区 ©徐英达 Freezers and meat retail areas ©Yingda Xu
在肉类零售区，我们以黑色马赛克作为背景墙面，使得前方的带有暖黄色灯光的冰鲜柜成为顾客视线的焦点。同时用实木地板对原本金属材质的柜体进行装饰包裹，使其融入环境。在走道右侧，原本吧台的背景墙上设计了壁龛，用于销售香料，调料等产品。零售区的尽头可以隐约看到用餐区，石片装饰的矮墙将两个区域分割开来。
In the meat retail area, we used black mosaics as the background wall, so that the chiller with warm yellow lighting in front of us became the focus of customers’ attention. At the same time, the solid wood floor is used to decorate and wrap the original metal cabinet, so that it can be integrated into the environment. On the right side of the aisle, niches were designed on the background wall of the original bar counter, which were used to sell spices, spices and other products. The dining area looms at the end of the retail area, separated by a low wall decorated with stone chips.
▲肉类零售区 ©徐英达 Meat retail area ©Yingda Xu
▲酒柜，厨房与用餐区 ©徐英达 Wine cooler, open plan kitchen with dining area ©Yingda Xu
厨房为开放式，其功能是加工鲜肉糜等石材为汉堡，煎烤牛排。与吧台呼应，厨房操作台面与酒柜的底部均用石片包裹。长条型的空间被酒柜一分为二，既划分了空间又不会造成视线上的局促。由于厨房靠窗布置，来往过路的人们也可以清晰的看到或参观食品的加工过程。
The kitchen is open and its function is to process fresh minced meat and other stone burgers and fry steaks. Echoing the bar, the kitchen countertop and the bottom of the wine cabinet are wrapped in stone chips. The long strip space is divided in two by the wine cabinet, which divides the space without causing cramped sight. Thanks to the windowed kitchen, passers-by can clearly see or see the food processing.
▲材料特写 ©徐英达 Close-up of the material ©Yingda Xu
墙面与地面均选取天然材料，墙面采用大片毛石随机铺贴。地面采用石材马赛克地砖铺贴。营造出经典，优雅，低调，自然的空间。让人可以舒适的久坐其中。
Natural materials are selected for the wall and floor, and the wall is randomly paved with large pieces of rough stone. The floor is paved with stone mosaic floor tiles. Create a classic, elegant, understated, natural space. People can sit comfortably for a long time.
▲平面图©有点建筑设计 Plan©Someone Studio
项目信息——
项目名称：Cl’ray 鲜食肉铺
设计方：有点建筑（苏州有点建筑设计有限公司）
项目设计&完成年份：2022.12 – 2023.08
主创设计：林圭佳栋、王乙童
项目地址：江苏省苏州市园区圆融星座负一层
室内面积：280㎡
摄影版权：徐英达
Project Information——
project name: Cl’ray Butcher shop
Designer: Someone Studio (Suzhou Youdian Architectural Design Co., Ltd.)
Project Design & Completion Year: 2022.12-2023.08
Main creative design: Yitong Wang, Guijiadong Lin
Project Address: Yuanrong Star commercial mall, Suzhou City, Jiangsu Province
Building area: 280㎡
Photography copyright: Yingda Xu
Client: Cl’ray Butcher shop
Mail: 1667103808@qq.com
