1-新生岛屿 Newborn island

Sò StudioLOOKNOW设计的北京城市旗舰店采用“新生岛屿”的概念“布景”室内多个分区空间,契合LOOKNOW首次推出的“店中店”商业模式。设计师置入镂空式的天花板,以裸天花黑色区域和地面材质的分割作为界定,呈现出大小不一的“圆”表达不同的岛屿形态,变化之间产生不同的空间体验。同时地面和天花的“对应”和“界定”成为设计的线索,也并不完全限制道具向四周伸展,激发来访者进一步探索的好奇心。

Sò Studio pursued the concept of “Newborn Island” to curate partitions within the interior for the flagship store of LOOKNOW Beijing, while also in line with LOOKNOW’s new store typology, “shop-within-a-shop”. By inserting a condensed hollow ceiling, “Circles” in a number of measure were formed uncannily to represent different islands, made contrastive with the texture of the floor as certain boundaries to generate spatial experience seamlessly. The correspondence between floor with the ceiling becomes the strategy that defined the interior and unfold the units in a scattered composition, provoking further curiosity in the viewer.

▲概念意向图 Concept Inspirational Visual

▲大小不一的“圆”表达不同的岛屿形态 a variety size of circles to represent different islands

▲概念意向图 Concept Inspirational Visual

▲道具向四周展开 units in a scattered composition

2-蒙太奇——解构 Montage – Deconstruction

在整个空间内,Sò Studio借鉴部分“蒙太奇”编辑手法,将“新生岛屿”概念统一应用至室内,又对每个区域进行“叠加、析解重组和拼贴”,创造新的意义同时又符合品牌基因调性。顾客在浏览产品的同时也可以看到营造空间所采用的整体色调,及材料质感形成的统一风格线索,视线的构图也会对区域进行一些切分和解构,视线焦点随着空间的动线规划移动,叠加并列或是个体加强的分区处理可形成不同节奏的构图,并最终与动线合并形成完整的空间体验。应用“剪辑”的手法配以统一的设计语言丰富空间,同时保持统一调性,这也是我们对于大空间开敞性买手店首次尝试的设计手法。

Sò Studio unified the concept of “Newborn Island” throughout the space by referencing the editing method “montage”, as well as applying “superposition, re-analysis, and collage” to different areas, to create new meanings while paying tribute to the values that have defined LOOKNOW since its institution. While customers are browsing the products, it is easy to find the clue of the same materials and color palettes used in the space. With the movement of the space circulation, customers capture different scenes and collage of views, eventually merged to have a complete spatial experience. Applying the “editing” methods with simple design language to enrich the space, it is Sò Studio’s first attempt to design a large open space with unified aesthetics.

▲道具细节 details of the units

▲概念意向图 Concept Inspirational Visual

▲空间布景 interior scene

3-遗迹 Great Entrance

Sò Studio为LOOKNOW北京城市旗舰店设计了“遗迹感”的入口–称为Great Entrance,与商场内的四周环境、入口结构形成有趣的“冲突”。来到店铺入口,首先看到的是有着破败感的“城市全景”,马赛克拼贴的“遗迹区”地面则成为找寻“城市”的线索。四面破损或截断的柱子、倾斜的雕塑营造出不同尺度感的空间场景,为顾客更进一步的体验制造有趣的铺垫。

The store is entered through, a purposefully settled “Great Entrance”, which collides with the existing structure of the surroundings. The first hints of the interior are suggested to the individual by the overall image of the “relic”, detailed in mosaic floor pavement, offering the clue to further discovering “the dilapidated city”. Broken columns and tilted sculptures create scenes under different scales, which attract customers to meander around and have fun twists in the further experience.

▲概念意向图 Concept Inspirational Visual

▲空间布景 interior scene

▲截断的柱子细节 details of broken columns

▲空间场景 space scene

▲视觉和空间设计的融合 the combination of visual effects and spatial experience

4-空间导览 Spatial Tour

在“遗迹区”的中央设置了非常规尺寸的LED,以动态视频形式展示了几幅连续的画面,倾斜的维纳斯雕塑和视频里的遗迹有了一种实际物体与虚拟空间的连结,地面的马赛克拼贴又与画面里的红色碎石有时间的互动,设计师希望融合视觉和空间,形成一个整体的设计,增强区域的仪式感。同时,选用一些断掉的柱式围合“遗迹区”,近距离观察还可以看到柱子上遗留的油漆痕迹,为空间注入现场制作的一些过程感,传达Sò Studio于设计中保留科技与“遗迹”,穿插的时间感与空间感,手工感,加工感,以及一点点废土美学的呈现。

The irregular LED screen installed in the center of the “remains”, vividly shows several consecutive pictures with dilapidated city ruins and red gravels involved, so as to have an object-versus-virtual connection with the slant Venus sculpture, and time interaction with the mosaic floor pavement. Through the combination between visual effect and spatial experience, Sò Studio aspires to apply a holistic design approach to the interior and emphasize a sense of ceremony within. Here one can find the traces of paint saved on the broken columns that enclosed the “remains” by a close glimpse, which infuse a sense of crafting, conveying Sò Studio’s idea of saving up the aesthetics of “craftsmanship”, juxtaposed with time and space, as well as the sense of handcraft and fabrication.

▲陈列展示空间 display area


With further exploration of the space, the journey is getting more immersive through the installation of the oversized tilted floating units made by semitransparent fiberglass, of which its surface was unpolished and retaining the texture of the original materials, providing patrons an intuitive, pure visual and tactile experience.

▲陈列道具细节 detail of the units

▲略有侵占性的道具尺度 oversized scale of the units

▲玻璃钢表面肌理 texture of the fiberglass 

▲下沉式的“阳光房” the sunken “sunshine roo


Exploring deeper into the end of the space, one enters the sunken “sunshine room”, of which its frame adopts orange hand painting to bring a luminous ambiance. Here the ceiling and the upper half of the wall adopt the method of texture embedded with wall lamp, presenting the store with ample light. A sense of layering and contrast has been generated by the extension of the pattern carpet to the lower part of the wall, together with the carefully planned circulation and the lighting scheme, conveys the idea that customers are able to have exceptional memories when meandering around the fitting room area, a final focal point of the meticulously curated retail space.

▲陈列展示道具细节 display units

▲材料细节 detail of the materials

▲地毯图案与橙色空间色调形成反差 the contrast between carpet pattern and the orange color applied

▲陈列空间 display space

5-探索与意外 Exploration and Unexpected

LOOKNOW北京城市旗舰店是Sò Studio首次尝试以“新生岛屿”为主题,营造设计买手店的岛屿生态零售新模式。在为来访者打造游览式空间体验同时,本次项目更加注重挖掘一些制作过程的手工感保留,以及道具制作过程与设计碰撞的意外,为顾客提供购物以外的收获。

LOOKNOW Beijing is the first attempt of Sò Studio to curate a new shopping mode for a buyer shop by employing the concept of “Newborn Island”. While creating an immersive spatial journey for visitors, we’d also placed an emphasis on saving up some handcrafts in the process of production and the unexpected between the props-making and design, in the end, one could discover and have their own dialogue with the space other than just shopping.

▲“Great Entrance”之感的入口 “Great Entrance”

▲入口结构与商场内环境形成有趣的“冲突 ” Great Entrance” collides with existing surroundings

▲概念图解 diagram

▲平面布局 floor plan




室内设计:Sò Studio










Project Information——

Project Name:LOOKNOW Beijing Flagship Store

Concept:Newborn Island

Interior Design:Sò Studio

Design Directors:Yifan Wu、Mengjie Liu

Design Team:Louis Li、Poon Pan


Floor Area:545㎡

Address:China World Trade Center Tower 3, Beijing

Completed Date:Dec, 2021

Photography:Zhu Runzi


Materials:PU stones,natural stone paint,self-leveling floor,woven carpet,irregular stainless steel