嘿哟音乐是专注于以精良的思维打造时尚、年轻的黑胶文化品牌，为黑胶唱片文化提供多种服务，包括为艺人发行推广黑胶唱片、开发原创唱机品牌、售卖限量版唱片等等，同时也是中国第一条黑胶生产线的创造者。该品牌的第一家线下店选址于深圳的南头古城，一个有着1700余年的古城镇。随着深圳的改革开放，城市化的加剧，该城镇成为了一个典型的城中村。近年由于深圳政府的大力支持，古城得以重新打造，现已成为全国意义的知名城市更新项目。
HYM Music is a brand that focuses on creating fashionable and young vinyl culture with sophisticated thinking. HYM Music provides a variety of services for vinyl record culture, including distribution and promotion of vinyl records for artists and design and development of original vinyl record player brands. HYM Music is also the creator of China’s first vinyl production line. The first offline store of the brand is located in Nantou City in Shenzhen, an ancient town with more than 1700 years. With the reform and opening up of Shenzhen and the intensification of urbanization, the town has become a typical urban village. In recent years, thanks to the strong support of the Shenzhen government, the ancient city has been rebuilt and has now become a classic urban renewal project in Shenzhen.
▲入口 Entrance
蔻丽设计通过与嘿哟音乐的紧密合作，也呈现了一个高品质的黑胶唱片文化旗舰店：超级黑胶工厂。
The combined efforts of Studio COLY and HYM Music have perfectly presented a high-quality vinyl record culture flagship store： Super Vinyl Factory.
▲入口立面 Shop front
场地位于古城北端的if工厂，紧邻大家乐广场，是园区的重要交通交汇处。该工厂前身是深圳南头城中村内的一座服装工厂，经改造后已成为具有多样复合功能的“创意工厂”。同时，该位置拥有园区内部客流以及公园客流，附近有多个新消费的中高端餐饮品牌，对新零售新业态形成集聚效应。
The shop is located in the IF Factory which lies at the northern end of the town, right next to Dajiale Plaza, and is located at an important traffic interchange in the ancient town park. The factory was formerly a clothing factory in the urban village of Nantou, Shenzhen, and has become a “creative factory” with various functions after transformation. There are mid-to-high-end catering brands nearby, which forms agglomeration effect on new commercial activities.
▲入口展示角 Display Corner
场地位于IF工厂一、二层，由于前身为纺织工厂的原因，一层层高接近5米，大大增加场地的可塑性。
The shop is located on the first and second floor of IF factory. Due to its former form as a clothing factory, the first floor is nearly 5 meters high , which greatly increases the plasticity of the site.
▲唱片墙 Corridor Shelves
▲唱片墙细节 Vinyl close up
在项目开展前，业主与我们沟通希望将一套完整的黑胶唱片生产过程通过机械装置的形式复刻至其店铺。我们学习了多个年代的黑胶生产工艺，了解到生产黑胶的工艺是跨越了多个年代后，仍然保持基本的生产工序，并从中提取了精髓。
Before the start of the project, the owner communicated with us that he hoped to replicate a complete set of vinyl record production process to his store in the form of a mechanical device.
▲多功能柜体 Multifunctional Shelf
结合现场层高的可塑性，提取于不同年代工厂生产黑胶唱片时都需要用到的排烟道元素，成为空间的主题元素。
Inspired by various vinyl record factory elements, combined with the plasticity of the floor height on site, we extracted a classic element -the exhaust pipe from vinyl factories back then, and set it as the theme element of the space.
▲夹层平台 Main Exhibiton Platform
黑胶文化的重要一环是各式各样的好看的黑胶封面。我们利用场地的层高，建立了L型的通高黑胶唱片展示墙，以最直观的形式展现嘿哟音乐所制作的黑胶唱片，并通过在场地中建立错层空间，让客人不仅能看到这些好看的唱片封面，也能很轻松的对高处的唱片进行探索，增加空间的探索感与实用性。
An important part of vinyl culture is all kinds of good-looking vinyl covers. We made the most of the floor height of the venue to build an L-shaped full-height vinyl record display wall, to display the vinyl records produced by HYM Music in the most intuitive form. By creating split-level spaces in the site, customers can appreciate these good-looking album covers, and explore albums that are placed on high levels, which increases the sense of exploration and practicality of the space.
▲咖啡吧 Cafe
最后，我们通过利用选用精心挑选的材质来打造新的“超级黑胶工厂”。用充满工业感的拉丝不锈钢、镀锌铁板、黑色金属板来填充空间，同时结合嘿哟音乐的亮黄色品牌色，来搭建一个低调且大胆的空间材料搭配。
Lastly, we created the new “Super Vinyl Factory” by using carefully selected materials. We filled the space with industrial brushed stainless steel, galvanized iron, and black metal, and combined with the bright yellow brand color of HYM Music to build a low-key and bold combination.
▲空间错层关系 Thrid deck and display shelf
该场地需承担业主提出的三个主要功能：黑胶文化展示及零售、轻餐饮、多功能快闪空间。我们于店铺一层主入口设计了一个饮品服务区，并通过三条清晰的客户流线将不同的功能进行区分。
The venue needs to carry out three main functions proposed by the owner： vinyl cultural display and retail, catering, and multi-functional flash space. We set up a typical beverage service area on the main entrance of the store on the first floor, and separate different functions through three clear customer flow lines.
▲楼梯平台 Second deck stair view
▲楼梯平台 Upper platform
▲楼梯平台细节 Third deck closeup
黑胶的生产是一个有趣的过程，我们与嘿哟音乐紧密合作于空间中布置一套模拟黑胶生产的机械装置。机械装置位于我们设计的夹层下方，包含生产黑胶的机器以及模拟的传输管道。我们在错层下方设计了环形的传输管道，并于管道上方铺设黑色穿孔铝板作为错层的地板。楼梯下方布置了黑胶唱片录音间，有需求的客人可以使用嘿哟音乐提供的机器，在现场将一段音乐录制成一张黑胶唱片。
The production of vinyl is an interesting process. We work closely with HYM Music to arrange a set of mechanical devices that simulate the production of vinyl in the space. The mechanical device is located at the bottom of the mezzanine, including the production plant of vinyl and the simulated transmission pipelines. We designed a circular transmission pipeline under the split level, and laid a black perforated aluminum sheet above the pipeline as a split level floor. A vinyl record recording room is arranged under the stairs, which allows guests who are interested to record a vinyl record on site.
▲螺旋楼梯 Spiral Stair
黑胶唱片作为一种经典的文化元素，承载了一代又一代音乐人对自身作品的表达。我们希望通过有趣而直接的展示方式来呈现这种文化元素。我们不仅仅有通高的竖式唱片展示墙来呈现各式各样的黑胶唱片封面，也在“工厂”内设计了多个亮黄色的淘碟柜，满足客人的淘碟欲望。
As a classic cultural element, vinyl records carry the self-expressions of generations of musicians. We hope to present this cultural element in a direct and interesting way. Despite the full-height vertical display walls that we use to present various vinyl record covers, we also set up a number of bright yellow scouring cabinets in the “factory” to fulfill customers’ needs for disc hunting.
▲平台踏步 Platform Steps
蔻丽设计通过此次与嘿哟音乐的合作，将黑胶文化、工业元素与零售空间完美结合，从多个维度来展现黑胶唱片文化，并运用统一的设计语言贯穿整个空间，最终将品牌文化、商业逻辑、空间逻辑合为一体，在深圳呈现了一个全新的“超级黑胶工厂”。
Through this cooperation with HYM Music, Studio COLY perfectly combines vinyl culture, industrial elements and retail space together, which displays vinyl record culture from multiple dimensions. In the meantime, a unified design language is employed throughout the entire space, bringing brand culture, business logic and space logic into one, which presents a brand new “super vinyl factory” in Shenzhen.
▲夹层平面图 PLAN
▲一层平面图 1F PLAN
▲生成图 generation
项目信息——
项目名称：超级黑胶工厂，深圳
设计方：蔻丽设计
联系邮箱：Jeremy.chen119@outlook.com
设计时间：2021年1月-3月
完成年份：2021年7月
项目地址：深圳市南头区南头古城if工厂111
建筑面积：210㎡
摄影版权：李浚文
施工方：上海华地建设工程有限公司
客户：嘿哟音乐
Project Information——
Project name：HYM SUPER FACTORY
Design：Studio COLY
Contact e-mail：Jeremy.chen119@outlook.com
Design year：2021.1-3
Completion Year：2021.7
Leader designer & Team：Ray Ou、TY、Jeremy Chan、Tony Lyu、Rour Li
Project location：Foshan,Guangdong
Gross Built Area (square meters)：230㎡
Photo credits (needs to credit each)：Kevin Li
Clients：hym-originals
