▲外观立面全景 ©孟超 Panorama view of the shop front.
When designing a continuous wall to organize a multi-function space, its formal expression could be generated naturally.
TheWhiskyPool is the first professional whisky and spirits retail brand in China. Their new store in China World Mall Beijing was set out to be an information center for liquors, displaying a large number of products and derivatives systematically, accommodated with relevant research materials. This was aimed to provide a unique consumption experience, and to convey the brand image.
拆除一面墙再新建一面墙 Demolish a wall and to build a new one
Removal of the existing glass partition wall opens up the narrow and irregular shop space, blurring the boundary between retail and public area, and created possibilities in customer circulation and spatial experience.
▲拆除前原始空间Appearance of shop front before demolition ©OEO
▲设计概念分解透视图Perspective drawing of the design concept ©OEO
A new curved wall is built to organize the complex internal space, which can integrate the different functions with various elevational formation, and to create enclosure for different activities.
Visually, the complete and continuous wall provides a retail display towards the public area, in attempt to attract the passer-by with the rich collection of liquor; and in terms of flow, the open and continuous elevation directs customers to follow a series of activities: browsing through the collection, reading the related information, tasting, purchasing, drinking at the seating area, etc. At the same time, it allows the shop keeper to complete the sales procedure of guidance, introduction, operation, packaging and other services in time.
Auxiliary spaces can be accessed via openings in the continues wall.
凸显构造与材料并隐藏结构 Structural expression and material property
The curved wall is decorated with rammed earth, a material selected to express the natural impression of the fermentation process. The display wall is layered according to height of liquor bottles. Part of the display area use black piano paint as surface material, which creates a reflective backdrop that highlights the bottles and extends the visual depth of the display. Physical depth variation is created in the curved wall to accommodate the different functions, forming tasting table, information shelf, plant plot, bar counter, booth seating , etc.
Apart from the rammed earth material and wooden counter tops, black colour is used throughout the design to eliminate the spatial character, and to highlight the curved formation of display wall.
In order not to affect the continuity of the display wall, the selves are made of cantilevered steel plates that no column or vertical support is visible in the entire length of the wall. The cantilever distance varies in different sections of the wall according to functional requirements.
能互动的功能与可变化的氛围 Interactive design&Transformable atmosphere
There is a circular seating area within the retail space, formed by part of the curved wall with rotatable partition panels. A tree is planted at one end of the curved wall, which marks the entrance and enhances the natural atmosphere.
The cantilevered bar counter is also used as cashier and packaging space.
A movable magnifying glass device is installed behind the bar on the display rack. It is used as a decoration, with the function of revealing display details to customers. Behind the magnetic suction writing blackboard which can move left and right is a small information cabinet. The bartender can take the information at any time to let customers understand the differences of various whiskies.
The rotatable panels on the curved wall form a “distiller shape” once opened. These panels allow a switch of atmosphere for the circular seating area, a transformation between different degree of privacy. The panels have fabric installed on one side to provide sound-absorbing effect; and copper finish on the other side in relation to the distillers.
The copper finish on the rotatable panels reflects the light and shadow of the surrounding environment, striking customers with a transformation of atmosphere when they walk by.
In addition to the rotatable panels, dimmable lighting is another important element to the transformable atmosphere. Lighting can be dimmed when the space is used as a bar, and turned up when used as retail space or in events such as a product launch.
▲吧台服务区及卡座区立面图Bar and seating area elevation ©OEO
主要材料/品牌：夯土涂料/西蒙 地面瓷砖/葆威 布料/Kvadrat
Project: TheWhiskyPool, China World Trade Center, Beijing
Design team member: September-Octobern ,2020
Year of completion: January 2021
Leader designer & Team: Han Shukai, Simon Lee，Wang Yue
Design Partner: ＞1 ARCHITECTS
Structural consultant: Wu Xia
Lighting consultant: Lu Xiaorui，Yang Xiangwei
Project Address: NL1017, China World Mall, Beijing
Photographer: Meng Chao、Tian Fangfang、OEO