SAMO is a high-end menswear brand under JNBY Group. Inspired by the ancient Greek word ‘Palimpsest’, the original meaning of ‘Palimpsest’ is that in ancient times, the original texts on the parchment scroll would be scraped off and rewritten with new contents; In the process of continuous rewriting, the traces of different depths were naturally retained.
▲与不同功能分区的建筑体块感 Interior view with structural function partitions
So Studio从“痕迹”出发，希望品牌本身具有同样的时间感；从而衍生出几个部分，第一个部分是half-half，old school；half-half是关于空间分割的想法；整个空间我们以2.2米高为限做了上下分割，以下内退进去作为服装陈列，以上用粗糙艺术涂料做肌理表达还原概念；其次old school还表达了Samo品牌的态度——当代设计和后现代的基因。
We start from the “trace”, hoping that the brand itself has the same sense of time; thus, several parts are developed, the first part is half-half and old school; half-half is about the idea of space division; the entire space is divided by a metal band with a height of 2.2 meters, and retreated the bottom as the clothing display. The rough paint was used as the texture to express the concept of restoration; meanwhile, the old school also expressed the attitude of the Samo brand-contemporary design and post-modern genes.
▲整体灰色的材质与橙色釉面砖和粗糙花岗岩的对撞 Interior view with material collocation
▲室内陈列系统构架与空间体块构成关系 the relationship between the interior display system and structural
The second part is also derived from palimpsest. Take the artist Rachel Whiteread ‘s work as an example. While paying attention to large-scale public casting art, this female artist is also constantly expressing daily products through small sculptures, allowing the traces of these daily products to be expressed by another medium. In this project, we implanted daily structures into the space; for example, our island fitting room was gradually assembled from cabinets during the design process; some of props are also imitating collage of different objects, and the metal parts of the space are copied and pasted infinitely in the form of “工”.
▲室内视角与不同道具组合 Interior view with different props
There are two more special points in this project. One is that we chose slotted granite stone, glazed orange handmade bricks, the contemporary dot floor and chaotic metal aluminum board. The materials are spliced, reorganized, and collided into different spatial attributes.
▲橘色釉面砖店铺试衣间入口 Fitting room with entire glazed orange handmade bricks
Another point is that we designed the entire fa?ade as a whole system, like an easel of ultra-conventional proportions, but also like an unfinished architectural structure. The frame system of the fa?ade can be used as poster display, and at the same time, through the gaps of the structure show the interior of the space. Through the dismantling and reorganization of materials and structural spaces, we give a new meaning, meanwhile, interpret new definitions of space and brand.
▲外立面画架系统的细节 Façade system detail
▲外立面细节 Diagram – Shopfront detail
Name： SAMO Store
Gross Built Area： 120 m²
Address： L1 Paradise Walk, Guan Yin Bridge, Chongqing, China
Client： Jiang Nan Bu Yi
Completion Year： 2019
Design Firm： So Studio
Design Team： Mengjie Liu, Yifan Wu, Yufei Li
Image Production： MUYI Concept + Production
Photographer： Yuhao Ding, Elbe