When it comes to an exclusive space of hair styling, the first word come to people’s mind is “fashion”. Today we define fashion from many different aspects.  In some sense, the essence of fashion is not following the trend, but emphasizing your individuality. Do not follow the trends, being different and impressive is the best interpretation for fashion. In the design of Savour Dalang Store, what the designer strives to achieve is: to impress the customers and make them repeat customers.

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In fashion industry, from VS Sassoon’s curve to Issey Miyake’s cutting, every cutting is about accuracy, absoluteness and decisiveness; this might be the destined fate for fashion industry. Similarly, in the space design of Savour Dalang store, the highlight of curve is the first impact the plane layout gives to visitors. Getting out of the elevator, a quiet floor plan cut off by a curve is unfolded; the trumpet-shaped opening has attracted all kinds of customers.

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如果我们将艺术视为科学,那么设计就是技术。技术依托科学,又具有更多的功用。同样的,设计学的灵感经常来源艺术品,“功夫在诗外”的设计总能让人眼前一亮。操作区的设计的曲线就来自于极少主义雕塑家理查德•塞拉(Richard Serra)的作品。向大师致敬的操作区打破了方正空间的束缚,结合柱网,锚定了三个人字形的美发区域。三人成众,空间被三个人字节点摆布出活力空间,空间中的行走方式极其顺畅。与之对应的是顶棚的区域,三条弧光以软膜形式暗藏与顶棚,呼应了地面布局。
If we consider art a science, then design is a technology. Technology is based on science, yet it has more functions. Similarly, design inspiration always comes from works of art, “designs derive from practice” always make an impression. The curve used in the design of operating area is inspired by the work of minimalism sculptor – Richard Serra.The operating area which pays tribute to the master gets rid of constrain of square space. Together with the use of column grid, three Y-shaped hair dressing area are set. The placement of three Y-shaped nodes makes this space flowing. Three soft film arc lights hide in the ceiling and anchor with the floor layout.

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In modern design, many fashion brands pay great attention to the permeability and transparency of the space, take Dior flagship store designed by Kazuyo Sejima for an example, the space conveys a flowing, lightsome and fashionable sense of transparency and characteristic of romance through the use of transparent glass. How to make a space vivid, flexible and have a feeling of spaciousness? It is the key issue for fashion store designers to focus on.

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In today’s industrial design, round corner is all the rage and has gained millions of fans. This organic modernism trend will keep hitting space design industry, and in the future, industrial-grade interior design will become a trend. Materials will be processed in the factory, and being assembled at site, no connecting node or seam will be seen. This requires designer’s superb skill in dealing with construction drawings, and it is also a challenge for the factory’s crafts. Round corner design has an industrial sense, while the back wall of the sofa is decorative with baking finished and carvings.

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What modern sales space attaches great importance to is not direct sales, but offering customers nice experience through comfortable and cozy space design, so as to make them repeat customers. Therefore, it might seem a waste of operating area to build experience area and recreational area, yet, in fact, it is an essential part in the design. Make it a bright spot and it would be a plus to the design, which promotes sales naturally.

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这个休闲区,用了集中不同的坐具,对坐小桌较为正式, Lounge区的长沙发则更为休闲。整体围绕的视听系统,增加了空间的交互性,搭配Roll&Hill的Agnes14枝形吊灯简洁干练。在大朗店设计中,设计师用了镜面和透明亚克力(玻璃)制造了各种“虚墙”。墙面或增加陈列功能,或增加镜面反射带来的互动性,都是很好的尝试。
A few kinds of seats are used in the recreational area; small tables with seats placed face to face are quite formal, while the couch in Lounge area is casual. The surrounding audio-visual system increases interactivity of the space, in combination with Agnes14 chandelier of Roll&Hill, the space becomes concise and efficient. In the design of Dalang store, designer creates all kinds of “illusive wall” by using mirror and transparent acrylic (glass). These walls might add function of display, or interactivity brought by the mirror reflection; which is a very nice try.

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The consciousness of experience economy not only shows in the recreational area, but also hides under the surface of the whole design of Dalang store. To better meet customers’ demands, better serve the customers and guide them to consume are not only the top priorities for businesses, but also the most critical issues for commercial space designers to think about.




Chief designers: Jiang Xiao-Lin, Min Yao


Design Company: Co-Direction Interior Design (www.cdd-china.com)


Developer: Savour


Type: Commercial Space


Location: Dongguan, Guangdong, China


Main materials: baking finish board, wood veneer, white lines jade, black steel, art glass


Completion time: 2015.09


Author: Hou Yi


photographers:Jing Xu-Feng





Jiang Xiao-Lin


Founder and Design Director of Co-Direction Interior Design



Jiang Xiao-Lin has great artistic accomplishment, and is good at turning his art appreciation experience into design motivation. He has years of experience in exploring interior design, and has been committed to combining traditional eastern aesthetic spirit with contemporary design techniques. He has led Co-Direction Interior Design developed diversified designs.

“Based on current situation, I want to design something new. We think that space scenario is something viable, we keep its vitality and make it conveys a temperament of cultural art, thus gain it new values.” Co-Direction Interior Design emphasizes study, pays attention to design methods, thus accomplish practices in many design fields such as high-end property, boutique resort hotel, commercial space, top-level private house etc.. Co-Direction Interior Design insists in pursuing of innovation, doing designs with its heart and soul, and is immersed in R&D of products. It is an experienced design team with international vision and keen insight towards the frontier market. It is good at integrating all kinds of resources, and provides owners with complete and efficient interior design consulting service and FF&E solutions.