在浙江省台州市仙居县神仙居旅游度假区,毗邻永安溪支流北岸的一处开阔河谷地带,我们打造了一座与自然深度对话的“河谷咖啡”。基地东望神仙居国家公园连绵的山脉轮廓,西接茂密竹海,南临蜿蜒流淌的溪水,享有得天独厚的生态景观资源。区域属典型的亚热带季风河谷气候,四季分明,夏季风穿行竹海、冬季候鸟掠空,为项目注入了动态变化的自然语境,也呼应着我们坚信的理念:地方即生命(Dwelling Perspective)。正如剑桥大学社会人类学教授Tim Ingold所言:“我们不是把地方当成一个静止的物件来看,而是住在地方里,和地方一起流动,一起生成的。”我们每一个人,都是以流动的方式旅居地方、闯入又离开,而所有曾经历的地方,最终都造就了今日之我。

In Baita Town, Xianju County, Taizhou City, Zhejiang Province, nestled within an open river valley along the north bank of a tributary of the Yong’an River, we have created “River Valley Coffee”—a space designed for profound dialogue with nature. The site faces the continuous mountain outlines of the Shenxianju National Park to the east, is bordered by dense bamboo forests to the west, and overlooks a meandering stream to the south, boasting exceptional ecological and scenic resources. Characterized by a typical subtropical monsoon river valley climate, the area experiences distinct seasons: summer winds weaving through bamboo groves and winter migratory birds sweeping across the sky. This dynamic natural environment imbues the project with a ever-changing context and echoes our firm belief: Dwelling Perspective.As Cambridge University social anthropologist Tim Ingold aptly stated,”We do not view place as a static object but rather inhabit it, flowing and becoming with it.”Each of us journeys through places in a fluid manner—entering, leaving, and being shaped by them. All the places we have experienced ultimately contribute to who we are today.

▼建筑位置,architecture position ©王尚

设计概念:河谷流动的诗学

设计概念根植于“河谷流域”的地理与人文意象,并以“浪人”为核心精神载体。我们试图将神仙居的山势起伏、溪流的曲折迂回、竹海的摇曳层次,以及气候与鸟迹所带来的时序变化,转化为空间与体验的叙事线索。咖啡店不仅提供茶、咖啡、酒与在地轻食,更旨在打造一个融合文化体验与自然感知的“水系生活目的地”,邀请都市人群来此放松感官、体验流动,在每一个当下成为“浪人”,如流水般自由生活。正如贝聿铭所说:“生活即建筑,建筑是生活的镜子。”我们围绕“流动”的主题,在溪畔打造这处可远眺山景、静听水声的驻足之所,希望人们能在此真正“浪起来”。

The design concept is rooted in the geographical and cultural imagery of the “river valley basin,” with the “drifter” as its core spiritual embodiment. We sought to translate the undulating mountains of Shenxianju, the meandering streams, the layered swaying of bamboo forests, and the temporal shifts brought by climate and bird migrations into narrative threads for space and experience. The coffee shop not only offers tea, coffee, beverages, and local light meals but also aims to create a “water-inspired lifestyle destination” that blends cultural immersion with natural awareness. It invites urban dwellers to unwind their senses, embrace fluidity, and become “drifters” in every present moment—living as freely as flowing water.As I. M. Pei once said, “Life is architecture, and architecture is the mirror of life.” Centered on the theme of “flow,” we created this riverside retreat where visitors can gaze at distant mountain views and listen to the gentle sounds of water, hoping to inspire everyone to truly “ride the wave of life.”

▼建筑夜景,architecture nightscapes ©王尚

▼“浪人”概念,Rōnin concept ©跃界飞地品牌咨询

设计策略:曲线与光影的构筑

建筑与室内设计以“流动性”作为统一主题。外部立面采用曲线落地玻璃窗和弯折墙体,既呼应溪水波纹,又减弱建筑体量对环境的压迫感。平面布局围绕中央的“浪人塔”呈半围合展开,通过多向开口引导气流与视线穿透,增强空间通透性。室内以框架与曲线语言构建,天花采用连续弧形造型,通过嵌入灯带以拟水光潋滟之境。

Architectural and interior design are unified under the theme of “fluidity.” The external façade features curved floor-to-ceiling windows and folded walls, echoing the ripples of the stream while reducing the building’s visual impact on the natural environment. The layout unfolds in a semi-enclosed manner around the central “Drifter Tower,” with multiple openings guiding airflow and sightlines to enhance spatial transparency. Indoors, a language of frames and curves defines the space, with ceilings adopting continuous arched forms and embedded lighting strips to evoke the shimmering effect of water reflections.

▼建筑立面,architecture facade ©王尚

空间核心为功能性艺术构筑物:浪人塔。塔体采用钢结构与回收砖复合建造,高度约7.5米,内部集成雨水收集装置,用于植物灌溉与卫生冲洗,体现生态可持续理念。塔身设置蜿蜒而上的阶梯,呼应仙居“得道升仙”的传说,也模糊了室内与室外的界限。登临塔顶,可俯瞰溪流全景,感受地貌与心灵的双重升维。

At the heart of the space stands a functional art installation: the Drifter Tower. Constructed from a composite of steel structure and reclaimed bricks, the tower rises approximately 7.5 meters high and integrates a rainwater harvesting system for plant irrigation and sanitary use, embodying ecological sustainability. Its winding staircase evokes the local legend of “ascending to immortality” in Xianju while blurring the boundaries between indoors and outdoors. Upon reaching the summit, visitors can overlook the panoramic stream views, experiencing both a topographical and spiritual elevation.

▼室内空间,interior space ©王尚

▼室内细节,interior details ©王尚

▼浪人座椅,rōnin seat ©王尚

围绕主体建筑,我们在公园延伸区域布置了柔性装置与散点座位,鼓励人们随意穿梭于溪畔与草木之间,自由探索风土的多样性。同时,我们将借助仙居的山林、竹海与溪流,发起徒步、冥想、自然音乐会、桨板等多元活动,聚集一批向往水系生活的“浪人”群体,共同在流动中感知当下,解锁土地的新玩法。

Surrounding the main structure, we have arranged flexible installations and scattered seating in the extended park area to encourage people to wander freely between the streams and greenery, exploring the diversity of the natural landscape. At the same time, leveraging Xianju’s mountains, bamboo forests, and rivers, we will launch diverse activities such as hiking, meditation, nature concerts, and paddleboarding. These initiatives aim to gather a community of “drifters” who share a longing for a water-inspired lifestyle, allowing them to collectively embrace the present moment through fluid experiences and unlock new ways to engage with the land.

▼景观装置,landscape installation ©王尚

品牌策略:跃界咨询的运营共生

本项目品牌运营由跃界品牌咨询公司全程协同,采取运营前置策略,与建筑、室内同步推进。基于台州在地风物与“浪人”精神,跃界提出了“水系生活目的地”的整体定位,并系统规划了产品体系、视觉符号、服务流程及内容活动,使“河谷咖啡”超越传统餐饮空间,成为具有鲜明在地标识和可持续运营能力的品牌场域。这一整合方式确保了品牌定位、空间功能与用户体验的高度一致,有效传达出项目的资源特色与差异化价值,实现从设计到落地运营的全链条把控。

The brand operation of this project was fully coordinated by Beyond Enclave Brand Consulting, adopting an operation-first strategy that advanced simultaneously with architectural and interior design. Based on Taizhou’s local culture and the spirit of “drifters,” Beyond Enclave proposed the overarching positioning of a “Water-Inspired Lifestyle Destination,” and systematically planned the product system, visual identity, service flow, and content activities. This approach transforms River Valley Coffee beyond a traditional dining space into a branded environment with distinct local identity and sustainable operational capacity. This integrated method ensures strong alignment among brand positioning, spatial functionality, and user experience, effectively communicating the project’s unique resources and differentiated value, while achieving end-to-end control from design to operational execution.

▼品牌物料,brand materials ©跃界飞地品牌咨询

未来愿景:共浪在地的文化生成

我们更希望以此为契机,开启一场地域营造的“大浪”。通过“河谷咖啡”这一文化窗口,链接艺术家、音乐人、探险家与策展人,吸引全球“浪人”来此探寻在地文化的可能性,推动乡镇文旅深度发展。让不同背景的人们在此相遇,碰撞出新的艺术、音乐、展览与玩法,共同解码仙居、游玩台州,让地方在人的流动中持续生成新的意义。

We aim to take this opportunity to initiate a “great wave” of regional cultural development. Through River Valley Coffee as a cultural platform, we will connect artists, musicians, adventurers, and curators, attracting global “drifters” to explore the possibilities of local culture and drive the in-depth development of rural cultural tourism. By bringing together people from diverse backgrounds, we hope to spark new forms of art, music, exhibitions, and experiences, collectively decoding the essence of Xianju and exploring Taizhou. In this flow of people, the locality will continue to generate new meaning.

▼日落鸟瞰图,sunset bird’s-eye view ©王尚

河谷咖啡不仅是一个休闲场所,更是一个呼应在地、启发感知、推动文化流动的生命体。我们期待来到这里的人们,能够真正拥抱“生活就要浪起来”的态度,在水系河谷之中,与自然共生,与文化共流,与自己相遇。

River Valley Coffee is more than just a leisure space—it is a living entity that resonates with its locale, inspires the senses, and fosters cultural flow. We hope that those who come here can truly embrace the attitude of “Ride the wave of life,” coexisting with nature, flowing with culture, and rediscovering themselves within the water-rich valley.

▼总平面图,master plan drawing ©平介设计

▼一层平面图,first floor plan drawing ©平介设计

▼剖面图,section drawing ©平介设计

▼爆炸图,exploded drawing ©平介设计

▼模型照片,physical model picture ©平介设计

项目信息

项目名称:河谷咖啡

设计年份:2024.06-2025.03

品牌设计:跃界飞地品牌咨询

设计团队:

平介设计:吴江,张莹,吴嘉豪,曹开源,景万谦

苏州大学:杨楠,肖湘东

业主:河谷咖啡

项目地址:浙江省台州市仙居县神仙居旅游度假区希尔顿酒店旁公园

设计面积:250㎡

摄影师:王尚、跃界飞地品牌咨询

材料:张拉膜、海洋板、真石漆

Project Information

Project Name: Valley Coffee

Design Period: June 2024 – March 2025

Brand Design: Beyond Enclave Brand Consulting

Design Team:

Parallect Design: Wu Jiang, Zhang Ying, Wu Jiahao, Cao Kaiyuan, Jing Wanqian

Soochow University: Yang Nan, Xiao Xiangdong

Client: River Valley Coffee

Location: Park next to Hilton Hotel, Baita Town, Xianju County, Taizhou City, Zhejiang Province

Floor Area: 250㎡

Photographers: Wang Shang, Jin Fanjia

Materials: Tensile Membrane, Marine Plywood, Sand Textured Paint