欧阳跳建筑设计|啵啵猫沉浸式猫咖体验馆

猫是诗人笔下的诗，是流动的水，是思想家的前世。在个体化的独居时代，猫或是最佳伴侣。

Cats are the poem of poets, the flowing water, and the previous existence of philosophers. In the age of living alone, cats might be the best companions.

当城市的水泥森林把每个家庭切割成个体，当时代的快速前行把每个人推着向前，无暇关注个人情绪，建立亲密关系。宠物时代便真正来临，无论是猫还是狗，或是其他生物，它们都陪伴我们在城市的小小格子间里，渡过着平凡、快乐、悲伤的每一天。

When the concrete city forest divides each family into individuals, and the rapid development of the times pushes everyone forward, there is no time to pay attention to personal emotions and to establish intimate relationships. Thus, the era of pets comes into being. Whether cats, dogs, or other creatures, they all accompany humans in the small dwelling in the city, living through each ordinary, happy, and sad day together.

和狗不同，猫似乎有着更为自我的意识。这一特质或许正是获得村上春树、海明威、钱钟书等等一众文学家的喜爱的原因。但不是现代人都能像上面的文学家一样可以自由地养猫，为了满足不能养猫但爱猫的消费者的诉求，猫咖这样的商业形式便应运而生。

Unlike dogs, cats seem to be more self-conscious. This characteristic may be the reason why cats have won the favor of many writers such as Haruki Murakami, Hemingway, Qian Zhongshu, and so on. However, not everyone can keep cats as they wish. To meet the demands of cat lovers who cannot keep cats, business model as cat cafe comes into being.

空间的尺度——猫

The space scale – cats

为了给消费者营造更为优质的消费体验，业主在张家港购物公园开启了啵啵猫沉浸式猫咖体验馆2.0时代，设计团队以啵啵猫品牌理念为基础，打造出安全流畅又具亲和力的空间。

啵啵喵·购物公园店以大小不一的圆形玻璃幕墙构成，或大或小的圆形玻璃幕墙，好似猫咪爪子上的肉球，呈现出有序有趣的空间气质。通透的玻璃材质，以模糊室内外的界限的方式，最大程度讲述着室内空间的服务内容，吸引来往的路人驻足停留，从而提高消费的可能性。

To create a better consumption experience, Bubble Cat launched the 2.0 era of immersive cat cafe experience in Zhangjiagang Shopping Park. Based on the brand concept, the design team has created a safe, smooth, and friendly space. The cat cafe is composed of circular glass curtain walls of different sizes, which resemble cat paws, presenting an orderly and interesting atmosphere. The transparent glass material reveals the indoor service to the greatest extent in a way of blurring the boundaries between indoor and outdoor, attracting passers-by to increase consumption.

动画片《猫和老鼠》的小奶酪蛋糕，以家具的功能在啵啵喵·购物公园店空间内。蛋糕上的小圆洞化身成为猫咪的通行小路或栖身洞穴，源于对猫咪的行为习惯的和本能心理的洞察，爱捉迷藏的猫咪在小圆洞中自由探索并获得安全感。

The cheesecake from the cartoon Tom and Jerry appear as furniture in the cafe. The small round hole on the cake is transformed into the passage and shelter for cats. The design inspiration comes from the insight into the cat’s behavior and instinct, who loves to hide and seek and gain a sense of security in the small holes.

除了横向的猫咪线路设计，设计团队考虑到猫咪喜欢高处的特性，将宠物体验区的柱子改造成猫咪纵向攀爬的空间，密集短距离的踏步层让小奶猫可轻松跨越，也可以承载多只猫咪在柱子上玩耍。同时在空间内有两条路只有猫咪知道的如厕通道，通道尽头的小小旋转门能让猫咪如厕更私密同时也能避免异味。

In addition to the horizontal path design, the design team took into account the cats’ preference for high places and transformed the pillars in the pet area into a space for cats to climb vertically. The intensive and short-distance steps make it easy for kittens to cross and it can bear the weight of several cats playing on the pole. What’s more, there are two passages to the toilet that only cats know. The small revolving door at the end of the passage allows cats to use the toilet more privately and avoid odors.

肌理漆和防火木材的两种不同质感带来高级体验，加上布艺方面防猫抓的布料设计选择，营造客人和猫咪暖色治愈陪伴的同时使商业空间更好打理。

The two different textures of the art paint and fire-resistant wood bring a high-end experience, plus the anti-scratching fabric design, creating a warm color for guests and cats to accompany while making the space maintenance much easier.

不只是猫奴

Not just cat lovers

除了为整个空间最长的使用者——猫咪进行设计，设计团队还对消费者的消费业态，消费方式进行了更为细致的设计，400平米的空间包括宠物周边零售区、手冲茶/零售区、宠物体验区、亲子玩乐区、宠物清洗区、宠物美容区等14个功能分区，根据消费者进入空间的行走路径，展开不同内容的消费场景。最后呈现的宠物互动区和茶饮互动区以两个圆形的造型体，在猫与吸猫人士之间寻觅到平衡，打造一个正能量的人猫共享空间。

In addition to cats, who are the most frequent users in the space, the design team also made a more detailed design for consumers after considering the consumption forms and methods. The 400-square-meter space includes 14 functional areas such as pet products retail area, hand-brewed tea area, pet experience area, parent-child play area, pet cleaning area, pet grooming area, etc. According to the movements of consumers after entering the space, different types of consumption scenes are created. The pet interaction area and the tea area are presented as two circular shapes to find a balance between cats and cat-lovers, creating a positive space for people and cats to share.

在设计中，猫咪的卫生安全问题和人的食品卫生安全问题都是考虑的重点和难点。饮品制作和猫咪日常养护需要区分开又需要有互动，大面积玻璃的运用让分隔卫生的同时不隔开人与猫咪的互动，巧妙的分隔开人与猫咪的安全卫生距离。

In the design process, the sanitation and safety of cats and human food are the key and difficult points to be considered. Drink production and daily cat maintenance need to be separated and interacted. The use of large-area glass achieves hygiene separation without separating the interaction, which cleverly maintains the safe and hygienic distance between humans and cats.

每个区域都紧紧围绕着设计的重要原则——自然健康，欢乐亲子。让人们在与猫的相处中，放松心情，压力感慢慢得到疗愈，照顾与陪伴的关系成长中，学会如何平衡工作与生活。

Each area has closely adhered to the important design principles of naturally healthy and happy parent-child communication. The space allows people to relax and gradually cure anxiety, and to learn how to balance work and life in the relationship between care and companionship in the process of getting along with cats.

让以家长为主的消费者在这空间中增加既增进亲子关系，让小朋友在成长过程中学会爱与包容。同时也让妈妈在投身家庭工作中得以短暂的放松。空间里大部分的桌椅都采用了圆形和弧形的造型，减少尖锐桌角对小朋友的磕碰伤害。在休闲游戏空间也放置了更适合小朋友身高的矮桌椅，椅子也选用了更为圆润的款式减少小朋友的磕碰。

Parents will improve the parent-child relationship in this space, and the children will learn love and tolerance in the process of growth. At the same time, it also gives the mother breaks from housework. Most of the tables and chairs in the space are round and curved to reduce bumps. In the casual game space, low tables and chairs that are more suitable for the height of children are also placed, and the chairs are also more rounded to reduce the bumps to children.

当面对的压力越来越大，本能会让人们寻找释放的出口。当人与人的关系越来越淡漠，人们愈发渴求纯粹不带功利色彩的稳定社交关系。宠物给予的满足感超过人与人之间的关系，由此，宠物的重要性日趋显著。其中猫的特质就既像一个稚气未脱的孩童，又有自己独立的个性，让人与它相处没有负担，反而人在照料猫的过程中会不断地获得满足感，猫与人类之间的情谊真实简单而纯粹。

When faced with more and more pressure, instinct will make people look for an outlet to release themselves. As the relationship between people is becoming more and more fragile and indifferent, people are more and more eager for a stable social relationship that is purely non-utilitarian. Since the satisfaction gained from pets surpasses that of human-to-human relationships, pets are becoming increasingly important. Among them, cats are like childish kids with independent personalities, so people have no burden to get along with them. Instead, people will continue to gain satisfaction in the process of taking care of cats. The friendship between cats and humans is real, simple, and pure.

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