HINOK is a fashion boutique store located in Nanjing. The objective of this project is to tailor a space with gradually-ascending walk-in ramp, creating a fun, breezy shopping experience at the very new store of HINOK.
Although the interior area of HINOK is relatively small, we attempt to create a visual experience of continuous exploration through the two traffic flows of the walk-in ramp, amplifying the typical small-space shopping experience.
The ramp is expanded on the two sides of the entrance. We’ve designated two materials with different textures for the up ramp and down ramp while the connecting circular aisle provides a shopping path.
HINOK employs bold use of colors – a warm orange and a cold blue that transcends the entire space. The walls, floors and various countertops are painted in gray and wood as contrast to the main colors.
A flexible AA pillar display system is used on both sides of the ceramic tile wall to display goods of various sizes.
Other display systems are used as partitions between the ramp and the stair, also embellished with the main colors of orange and blue.
The arc-shaped box space is located at the entrance, functioning both as the cashier and the fitting room, exemplifying the most efficient use of space of a boutique store.
Right next to the side of the fitting room, the freely rotating, multi-sided three flaps can be simultaneously used as Buddhist altar display, full-length mirror, or perforated board display. The variable functions and display satisfies the changing needs of HINOK in accordance with different seasons and themes.
项目设计 & 完成年份: 2021