TRIOSTUDIO三厘社 | 海底捞东莞民盈国贸店 | Hi设计

本项目为海底捞在东莞开设的复合场景创新店，设计团队以“服务+零售+娱乐”为核心，打造了一个兼具包容度与生命力的火锅社交空间，实现昼夜场景与酒水体验的双重焕新，持续拓展“火锅+”的想象边界。

This new Haidilao branch in Dongguan is designed as an inclusive and dynamic space centered on the concept of “Service + Retail + Entertainment”, realizing the dual renewal of day-night scenarios and beverage experiences while continuously expanding the imaginative boundaries of “hot pot+”.

门店概览©ingallery

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品牌标识织就空间肌理。暖红色调贯穿全场，牵引动线节奏与视线落点；圆形元素运用于背景墙与天花板，以多元组合成为空间焦点。二者构成统一而富有张力的视觉语言，在光影中呈现温暖高级的质感。

Brand identity weaves into the spatial texture. A warm red tone runs throughout, guiding movement and visual focus. Circular motifs are applied across feature walls and ceilings, forming diverse compositions that become focal points. Together, they create a unified yet dynamic visual language, rendered with warmth and sophistication under varying light conditions.

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智能光影切换场景氛围。中央天花板设圆形发光装置，搭配多屏与变色灯带，构建智能声光电系统。可据时段与需求灵活调节，一键切换正餐、清吧、酒吧、生日四种模式，配合音视频内容，使空间全天候活力充盈。

An intelligent system switches scene atmospheres. A central circular luminous installation, complemented by LED strips and screens, forms an integrated audio-visual-lighting system. It allows one-touch transitions among four modes—dining, lounge, bar, and birthday celebration—adapting to different times and needs. With curated audiovisual content, the space stays vibrant all day.智能声光电系统©ingallery

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模块思维打造活力空间。布局上分为三大区域：室外延续品牌暖心基因，设入口等待区；室内以推拉门分隔动静区，兼顾欢聚喧嚣与独处静谧。其中动区以多元模块协同运作，构筑全时段互动社交场域。

Modular thinking creates a dynamic space. The layout has three main areas: the outdoor area carries the brand’s warmth with an entrance waiting area; the indoor area uses sliding doors to divide dynamic and quiet spaces, catering to both lively gatherings and peaceful solitude. The dynamic zone integrates multiple modules to build an all-time interactive social space.

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桌椅模块可灵活拆组，适配多元社交场景。卡座对称排布，搭配可旋转单椅，自如切换用餐与观演模式。动感灯带萦绕其间，营造舒适又鲜活的用餐氛围。

Tables and chairs can be flexibly rearranged to suit diverse social settings. Symmetrically arranged banquettes paired with swivel chairs allow easy shifts between dining and viewing modes. Dynamic lighting wraps the space, creating a comfortable yet vibrant dining atmosphere.

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自助打酒台与顶部装置交相辉映，光影流转间，成为人群焦点。搭配智能设备简化取酒流程，以科技焕新消费体验，同时有效提升酒水盈利。

The self-service beverage counter and overhead installation complement each other, becoming a visual centerpiece as light and shadow shift. Intelligent devices simplify beer dispensing, refresh the consumer experience and boost beverage profitability.

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当夜幕降临，隐藏式舞台缓缓升起，驻场 DJ 用音乐点燃夜色。荧光摇曳间，用餐体验升级为沉浸式派对，空间化作传递快乐、连接彼此的鲜活载体。

As night falls, a hidden stage gradually rises, and resident DJ ignite the evening with music. Under neon lights, the dining experience upgrades into an immersive party, turning the space into a dynamic carrier for conveying joy and connecting people.

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从声光色彩的感官协同，到功能构件的自由组合，该店以空间的诗意变奏，将火锅空间升级为美食、娱乐、社交共生的复合型场域。这不仅是餐饮场景的迭代焕新，更是对当代社交需求的温暖回应——每个人都能在此寻得专属的“嗨玩”时光。

From the sensory synergy of sound, light, and color to the free combination of functional components, the venue elevates the hot pot space into a composite field of food, entertainment and socializing through poetic spatial variations. It is not only an iteration of the catering scene but also a warm response to contemporary social needs—a vibrant space for all.