当城市记忆被唤醒，在商业空间中获得新的延续…
When urban memory is rekindled, it finds renewed life within commercial spaces.
Klättermusen(攀山鼠)是1975年诞生于瑞典的户外运动品牌，以“极致性能”、“自然环保”和“山系美学”为核心理念，产品灵活应用于各种户外场景。
Klättermusen, founded in Sweden in 1975, is an outdoor brand built on three philosophies-“ultimate performance”, “environmental sustainability” and “mountain aesthetics”. The products adapt to diverse outdoor scenarios.
设计没有掩盖岁月痕迹，而是凸显自然与人文的历史进程。通过模糊零售、空间、及文化间的界线，在具有时代感的材料和现代元素之间展开丰富对话，打造具有实验性的城市限定旗舰店。
The design does not conceal the traces of time, but rather highlights the historical progression of nature and culture. By blurring the boundaries between retail, space, and culture, the store creates a rich dialogue between outdated materials and modern elements, establishing a city-exclusive flagship store.
新零售的空间“渗透”
The spatial penetration of new retail
旗舰店于深圳核心商圈启幕，位于商区人流交汇处。为了体现“城市渗透性”理念，我们搭建外摆区域，模糊室内与室外的空间边界，建立门店与城市和人的紧密联结。
The flagship store has opened in Shenzhen’s prime commercial district, situated at the intersection of the bustling shopping area. To implement the concept of “urban permeability”, we have created outdoor seating areas that blur the boundaries between interior and exterior, establishing a bonding among the store, the city as well as people.
我们利用回收木材错落组合成不同高度的座椅，结合景观绿植，将外摆区域营造成林中露营的户外场景。
We utilized recycled wood to create staggered outdoor seating with varying heights, combined with plants and landscape, transforming the outdoor seating area into a forest camping vibe.
外摆区为商区行人提供可稍作停歇的休憩场所，是门店和品牌体验的室外延伸；同时也将户外行人的注意力引向室内空间，成为橱窗展示的一部分。
The outdoor seating area provides a resting spot for shoppers in the commercial district, as an extension of store interior and brand experiences. Simultaneously, it draws the attention of passersby to the interior space, becoming a part of the window display.
核心展示中岛
Central Kit-of-Parts
核心展示区由两个独立的道具单元组合而成，包含衣架、展示台、休息座椅等元素，通过不同使用模式创造多样场景。核心展示中岛位于空间中轴线上，贯穿橱窗展示、活动区及展示区。
The central island area consists of two independent prop units, incorporating coat racks, display platforms, and seatings. The kit-of-parts create diverse scenarios through different usage modes. The central kit-of-parts are positioned along the space’s central axis, connecting the window display, activity zone, and shopping area.
道具通过推、拉呈现聚拢、展开两种形态，应用于产品展示或品牌活动等使用场景。台面展开时为“展示模式”，日常摆放产品面料；台面聚拢时为“活动模式”，为举办活动预留空间。
Props can be pushed or pulled to achieve two forms: gathered and unfolded, which suitable for product displays or brand events. When the countertop fully extended, it shifts into “display mode” for products presentation; when the surfaces are retracted, it switches to “event mode”, reserves the space for hosting activities.
墙面推拉面板暗藏屏幕及收纳柜，用于存放定制桦木海洋板彩色坐凳。
The wall-mounted sliding panels conceal a built-in screen and storage cabinet for custom birch-plywood stools in vibrant colors.
中岛道具由彩色桦木海洋板拼接、组合而成。木板表面纹理形状如同海面波浪，展示台面及道具侧面呼应品牌丰富的色彩搭配，经过工艺打磨的原始材质体现了自然的户外感。
The central kit-of-parts are assembled from birch marine plywood panels. The surface grain resembles ocean waves, while the countertops and sides echo the brand’s vibrant color palette. The refined raw material evokes a natural outdoor quality.
品牌文化与城市精神
Brand culture and city ethos
我们在品牌文化与城市精神之间寻找平衡，创造体现当地语境的商业空间。室内大量运用沙石、贝类等源自当地的自然材料，并将品牌元素表现在细节之中。
We strike a balance between brand culture and city ethos, creating commercial spaces that embody the local context. The interior extensively incorporates the local natural materials such as sandstone and shells, while subtly integrating brand identities into the details.
门店入口设置品牌历史墙与可升降挂包架装置，介绍品牌发展历史及产品理念。展示背板由沙石、贝壳和回收弃物组成，并按地质分层的形式叠置。
At the store entrance, there are a brand history wall and a retractable bag rack installation, showcasing the brand’s evolution and products philosophy. The history wall is composed of sand, stones, shells, and recycled materials, layered in a geological formation.
我们利用回收渔网悬挂品牌产品，与深圳本地文化及日常生活相融，唤起深圳旧时渔村的时代记忆。同时将网边的细节设计与背包产品元素相呼应。
We utilize recycled fishing nets to display the productions, blending with Shenzhen’s local culture and daily life while evoking the memories of city’s former era. Meanwhile, the intricate details along the net’s edge echoes the design elements of the backpack.
橱窗展示道具由红砖、工字钢、木栈板、帆布等城建废弃物组成，践行品牌环保理念。城市建设废品再利用的设计策略，超越了可持续发展的自然保护层面，更是一种集体记忆的守护，折射出城市的飞速发展。
The window display is built from red bricks, I-beams, wooden pallets, canvas and other urban construction cast-offs, embodying the brand’s commitment to environmental sustainability. Recycling construction waste has transcended the ecological remit, it becomes an act of collective memory conservation, mirroring the city’s break-neck metamorphosis.
试衣间延用桦木海洋板作为隔断饰面，传统布帘由帐篷帆布代替，营造身处户外的氛围感。墙面转角利用登山绳做细节处理，增强设计感和品牌记忆。
The fitting rooms apply birch marine plywood as partitions, the traditional fabric curtains replaced by tent canvas to evoke an outdoor ambiance. Climbing rope insets the wall corners as refined details, enhances the design aesthetics and brand identities.
试衣间旁是整面通高镜面，便于顾客选品、试穿的同时无限延伸室内空间。
Adjacent to the fitting rooms, a full-height mirror was installed for the customers, while visually extending the interior into infinity.
我们选用贝壳水磨石、真石漆、桦木海洋板等代表深圳本地文化和日常生活的材料组合来搭建新的空间语言、更新品牌标识。我们希望设计不止于表面装饰，更为顾客提供探索空间乐趣的购物体验。
We developing a new spatial language and refreshing the brand identity by using materials representative of Shenzhen’s local culture and daily life, such as shell terrazzo, stone paint, birch marine plywood and etc. We want the design to transcend mere decoration, offering customers the joy of exploring the space as part of their shopping experience.
Klättermusen(攀山鼠)深圳店不再是单纯的商业零售，而是充满活力、体现城市精神与文化脉动的公共空间。当设计语言与城市基因产生共鸣，便会孕育出更深层次的空间理念，重塑地域自然肌理、历史沉积与社会意义。
Klättermusen Shenzhen is no longer a retail store; it has evolving into a vibrant public space that embodies the city spirit and cultural heritage. When design language resonates with the region’s genes, it germinates a deeper spatial concept—one that reweaves natural texture, history evolution, and social significance.
平面图
项目信息
项目名称：Klättermusen(攀山鼠)深圳旗舰店
项目类别：零售空间设计
地点：深圳，广东
面积：178㎡
设计公司：odd设计事务所
设计团队：出口勉，冈本庆三，邸俊巍、李恒
竣工时间：2025.02
主要材料：桦木海洋板、贝壳水磨石、真石漆、再生砖、金属、银镜、实木
摄影：锐景摄影
Project: Klättermusen Flagship Store Shenzhen
Category: Retail
Location: Shenzhen, Guangdong
Floor area: 178㎡
Design: odd (okamoto deguchi design)
Design team: DEGUCHI Tsutomu, OKAMOTO Keizo, DI Junwei, LI Heng
Completion: 2025.02
Materials: Birch marine plywood, Shell terrazzo, Paint, Tile, Metal, Mirror, Wood
Photograph: Ruijing-Photo
