“ZEEKR’s aesthetic concepts are accentuated through the highly charged architectural language of its new center, which is complemented by various scene settings that reflect the richness of urban culture.”
Situated at the bustling crossroads of Wuyi Square in China, the project breaks away from the conventional commercial design approach.
Rather than following traditional see-through logics, the designers dared to think outside the box and offer a fresh interpretation. The result is a stunning suspending orange transparent box that connects the exterior and interior. The bold design not only enriches the urban landscape, but also initiates a dialogue with the neighborhood through its tense colors and unique structure.
Facade and Structure
The building’s facade boasts a simplified yet striking frame and structure. The use of consistent materials enhances the dramatic color contrast, while the hollow structure of the lobby creates a pathway for the suspending orange glass box to penetrate into the interior. It adds depth and complexity to the space and effectively injects the brand’s spirit and playfulness.
By combining the brand’s color with the architectural form, the design caters to the youthful and fashionable culture of both the brand and the city, breaking free from the traditional approach.
The orange glass box extends into the interior, creating a complex spatial hierarchy that adds depth and character to the design.
Movement and Stillness
The suspending box can be accessed by steps leading up to the second floor.
▲橙色玻璃盒子细节Detail of orange glass box
▲台阶细节Detail of steps
The designers effectively separated the interior space from the busy street through the use of a receding lobby facade and the orange glass box. This approach achieves a delicate balance and precise articulation between the bustling energy of the street and the peaceful silence within, creating a fully immersive environment for users to enjoy.
▲从台阶处看向一层展车区Looking from the steps to the first-floor showroom.
▲在橙色盒子里看向外部Looking outside from the orange box
The integration of urban culture
“The humanity of the city –
half in the museum, and half in the vibrant streets.”
The designers have made a conscious effort to reflect on the urban humanity, responding to the city’s unique style and atmosphere through the scene planning and community setting.
▲通过玻璃门进入社群空间Entering the community space through the glass door.
The staircase leads up to the second-floor gallery, while the transparent showroom offers ample room for events and exhibitions, including a meeting space for community gatherings and an open showroom – a flexible and versatile space to inspire people to explore the various possibilities and interactions of space and life.
Playful furniture complements the laid-back atmosphere and encourages user engagement.
▲从休闲区看向艺廊区The lounge area offers a view of the art gallery.
▲展架细节Detail of the display.
The designers opted to place the island bar at the center of the lounge area instead of on one side, as per conventional commercial logic. The objective was to encourage stronger interaction and communication among the visitors.
▲环岛型吧台位于空间中部The island bar in the center
▲休闲区细节Detail of the lounge area
The bar was designed using a blend of lighting colors and shades that were responsive to the urban vibe. During the day, the atmosphere was conducive to coffee breaks and relaxation, while in the evening, it takes on a lively happy hour vibe.
▲吧台造型细节Detail of the bar
Across the bar, the designers have created a separated lounge area to cater to diverse needs, utilizing movable furniture in various arrangements.
The space can be sectioned off by a cloth curtain as required, allowing for smooth transitions between casual and more formal settings through furniture adjustments.
The metal maple tree installation is inspired by local tradition of visiting Mount Yuelu to admire the autumnal foliage.
家具：HAY, GRADO, Magis, WUU, & Tradition
Project Name: ZEEKR Center – Wuyi Square, Changsha
Leading Designers: Wu Xiuwei, Yang Zhenyu, Liang Ningsen
Design Team: Li Weihong，Gu Songyu
Client Team：Xu Hao,Xu Zhen,Gu Qi,Zhou Yuan
Construction Drawing Design：ARS ARCHITECTS PLAMMERS & ENGINEERS
Area: 985 ㎡
Design Phase: June – October 2022
Completion Time: April 2023
Contact e-mail: email@example.com
Materials: sandblasted stainless steel, Orange laminated glass,Orange painted glass,Terrazzo ,wood veneer, carpet
Furniture: HAY, GRADO, Magis, WUU, & Tradition
Photography: Nie Xiaocong